PLDT and Smart recently unveiled new logos that sent the cyberspace up ablaze. Here are some of the notable observations we’ve seen round about the PH internet.
The new image changes were a shock to everyone, especially when PLDT’s ‘network’ logo, being one of the most iconic and recognizable symbols in the country, has been revamped for the first time in twenty years. With the new unveiling, netizens were quick to point out similarities to other logos, as well as nitpicks on the workmanship involved in creating these logos.
The art community also panned the new logos unveiled by one of the country’s top telcos.
Image: Stanley Coloma
Multimedia artist and mentor Stanley Coloma asserts that the new symbols would not be intuitive as it would be hard to apply in other mediums. As posted on his Facebook page: “The delta symbol has too many shades that will make it a challenge for compatibility in applying it in different mediums (i.e. wood engraving, frosted glass, metal, plastic etc.) Since the delta is exactly the same, it’s monochrome version or black and white version would be indistinguishable and may cause confusion as a stand alone version unless it’s their intention. Since the symbols has too many shades, using it on a colored background would be very limiting. The kerning on Smart’s choice of typography would be difficult to preserve on smaller prints or apparel designs.”
Website underconsideration.com, on the other hand, universally panned the new logo and its typography on its ‘Brand New’ section. “The new logos have the right intention but the executions fall short.” its review mentioned.
There were also a few renditions of symbols that did the rounds and made viral headlines. One came from Facebook page Pinoy Real Talk, which had an interesting take on the PLDT logo.
PLDT and Smart revealed their new logo yesterday. Then here comes a graphic artist sharing his idea on what PLDT’s new logo should’ve been. What do you think?
Posted by Pinoy Real Talk on Tuesday, June 14, 2016
Meanwhile, there was another image circulated that really earned the praise of the netizens as it depicts the ‘reality’ they see.
With this, leading freelance service website freelancer.com kicked off a logo design contest to design a new that aims to allow artists to create better renditions of the new logos. “While the designed logos will not be used by the companies, they will give the local design community a chance to showcase their design skills (and also win a small monetary prize from Freelancer.com.)“, said in a press release.
What do you think of the new logos? Do you feel the need for a logo refresh for both PLDT and Smart at this point in time is appropriate? Let us know in the comments below.
The post LOOK: Netizens react to new PLDT/Smart logos appeared first on YugaTech | Philippines News & Tech Reviews.
