Category: Toyota

Toyota ranks Highest in Sales Satisfaction in PH

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The relative importance of the initial shopping phase in the overall purchase experience of new-vehicle buyers at authorized car dealerships in the Philippines more than doubled from 2014, according to the J.D. Power Asia Pacific 2015 Philippines Sales Satisfaction Index (SSI) Study released.

Now in its 15th year, the study has been entirely redesigned in 2015 and now examines six factors that contribute to overall customer satisfaction with the new-vehicle purchase experience. In order of importance, they are sales initiation; delivery process; delivery timing; salesperson; dealer facility; and deal. Sales satisfaction performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher customer satisfaction. Due to the study redesign, the 2015 index scores are not directly comparable with 2014.

Overall satisfaction with the sales and delivery process is 757 in 2015. While satisfaction is higher in the dealer facility factor (773) than overall, there is a 100-point gap in satisfaction scores between the highest- and lowest-performing makes in this factor. Among all factors, satisfaction is lowest in sales initiation (744), which has the smallest gap (46 points) between the highest- and lowest-performing makes.

“As both the demand and new-vehicle sales in the Philippines domestic car market continue to grow at a steady rate, new-vehicle buyers are increasingly cross-shopping and looking at all vehicle options before making their final decision,” said Loïc Péan, senior manager at J.D. Power Asia Pacific. “While courtesy and friendliness are an important part during the initial shopping process, buyers also require a comprehensive vehicle demonstration, comparisons with other models considered and a sales advisor who understands their needs and intended usage of the vehicle. The SSI Study shows notable gaps and highlights the need for general improvements in those areas.”

In the sales initiation factor, the demonstration of the vehicle is the lowest-rated attribute in 2015. Nearly half (49%) of new-vehicle buyers indicate their sales advisor demonstrated features on a display vehicle (down by 11 percentage points from 2014) and 13 percent indicate that they received just a verbal explanation (up from 5% in 2014). Additionally, fewer test drives are offered in 2015, compared with 2014 (59% vs. 95%, respectively). Less than 50 percent of new-vehicle buyers indicate their sales advisor asked probing questions—such as personal information, purchase reasons, intended usage, past ownership, other models considered and other dealers visited—in addition to such typical questions as budget, preferred payment method and model of interest.

Toyota ranks highest in new-vehicle sales satisfaction in the Philippines for a second consecutive year, with a score of 778. Toyota performs particularly well in all SSI factors. Nissan ranks second at 760.

The 2015 Philippines Sales Satisfaction Index (SSI) Study is based on responses from 1,659 new-vehicle owners who purchased their vehicles between August 2014 and April 2015. The study was fielded from February to June 2015.

Toyota ranks Highest in Sales Satisfaction in PH

PRNEWS Admin Leave a comment

The relative importance of the initial shopping phase in the overall purchase experience of new-vehicle buyers at authorized car dealerships in the Philippines more than doubled from 2014, according to the J.D. Power Asia Pacific 2015 Philippines Sales Satisfaction Index (SSI) Study released.

Now in its 15th year, the study has been entirely redesigned in 2015 and now examines six factors that contribute to overall customer satisfaction with the new-vehicle purchase experience. In order of importance, they are sales initiation; delivery process; delivery timing; salesperson; dealer facility; and deal. Sales satisfaction performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher customer satisfaction. Due to the study redesign, the 2015 index scores are not directly comparable with 2014.

Overall satisfaction with the sales and delivery process is 757 in 2015. While satisfaction is higher in the dealer facility factor (773) than overall, there is a 100-point gap in satisfaction scores between the highest- and lowest-performing makes in this factor. Among all factors, satisfaction is lowest in sales initiation (744), which has the smallest gap (46 points) between the highest- and lowest-performing makes.

“As both the demand and new-vehicle sales in the Philippines domestic car market continue to grow at a steady rate, new-vehicle buyers are increasingly cross-shopping and looking at all vehicle options before making their final decision,” said Loïc Péan, senior manager at J.D. Power Asia Pacific. “While courtesy and friendliness are an important part during the initial shopping process, buyers also require a comprehensive vehicle demonstration, comparisons with other models considered and a sales advisor who understands their needs and intended usage of the vehicle. The SSI Study shows notable gaps and highlights the need for general improvements in those areas.”

In the sales initiation factor, the demonstration of the vehicle is the lowest-rated attribute in 2015. Nearly half (49%) of new-vehicle buyers indicate their sales advisor demonstrated features on a display vehicle (down by 11 percentage points from 2014) and 13 percent indicate that they received just a verbal explanation (up from 5% in 2014). Additionally, fewer test drives are offered in 2015, compared with 2014 (59% vs. 95%, respectively). Less than 50 percent of new-vehicle buyers indicate their sales advisor asked probing questions—such as personal information, purchase reasons, intended usage, past ownership, other models considered and other dealers visited—in addition to such typical questions as budget, preferred payment method and model of interest.

Toyota ranks highest in new-vehicle sales satisfaction in the Philippines for a second consecutive year, with a score of 778. Toyota performs particularly well in all SSI factors. Nissan ranks second at 760.

The 2015 Philippines Sales Satisfaction Index (SSI) Study is based on responses from 1,659 new-vehicle owners who purchased their vehicles between August 2014 and April 2015. The study was fielded from February to June 2015.

Next-Generation Hilux redefines toughness

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A complete redesign of one of the world’s best-known and best-loved nameplates, the Toyota Hilux pickup, was unveiled in Bangkok, marking the start of sales of the new model in the Thai market.

Since the Hilux first hit dealerships in 1968, over 16 million have been sold in more than 180 countries and regions. Over its seven-generation history, the quality, durability and reliability of the Hilux have earned the model a diehard fanbase and a legendary reputation. Simply put, everyone knows the Hilux is tough.

But what does “tough” really mean? That’s the question we at Toyota asked ourselves when faced with the challenge of creating the eighth-generation Hilux.

We realized that toughness doesn’t just come from the vehicle; it comes from the people inside. Whether you’re battling your way up a muddy track or stuck in traffic, reducing the stress of driving is just as important as withstanding the elements. That’s why the new Hilux, while improving on the model’s characteristic ruggedness and performance, redefines toughness by being more occupant-focused and easier to drive than ever before.

To truly understand what our customers expect from us and the challenges they face on a daily basis, our development teams travel the globe, getting direct feedback from customers and driving on a wide variety of different roads to get a feel for different usage conditions. To gain inspiration for the eighth-generation Hilux, the development team drove in conditions ranging from rough, muddy forests to deserts with temperatures exceeding 50°C and flooded roads in the rainy season. Sometimes they came up against even harsher conditions than expected, which brought home the need to develop an even tougher Hilux.

The development process also reflected invaluable feedback received directly from Hilux drivers. Some wished they could make long transcontinental trips without worrying about running out of fuel. Others described how hard it is to stay alert and drive safely during grueling long-distance journeys with extended stretches of rough driving. Yet another, who uses their Hilux for forest maintenance work and frequently speaks via radio with the police and fire department, explained how a quiet cabin is essential for communication.

This led the development team to conclude that the new Hilux should not only be tougher but should also reduce stress as much as possible. Above and beyond conventional ideas of toughness, the eighth-generation Hilux boasts ride comfort that makes long, tough drives less grueling, a quiet cabin that allows communication in any conditions, and enhanced cruising range thanks to improved fuel efficiency.

As explained by Hiroki Nakajima, the executive chief engineer behind the Hilux (and also a managing officer of Toyota Motor Corporation): “Our entire development concept was centered on ‘redefining toughness’. We aimed to make the new Hilux ‘tougher’ based on a much broader interpretation of that word. The message we want to deliver to our customers is embodied in our slogan for the vehicle: ‘A New Era for Pickup. Every Inch a Hilux.’”

The Hilux pioneers a “new era” of easy-to-drive, stress-free toughness. At the same time, the truck is “every inch a Hilux”, and can be relied on to provide the legendary ruggedness, performance, responsiveness and safety expected from the model.

Body rigidity has been improved with additional spot welds reinforcing HiLux’s toughness and contributing to better steering response. Greater use of high-tensile steel helps reduce weight while ensuring body strength.

Toyota expects the entire next-generation HiLux range to attract the maximum five-star safety rating with stability and traction control, anti-skid brakes, reversing camera, seven airbags, hill-start assist and emergency stop signal all standard across the range.

Next-Generation Hilux redefines toughness

PRNEWS Admin Leave a comment

A complete redesign of one of the world’s best-known and best-loved nameplates, the Toyota Hilux pickup, was unveiled in Bangkok, marking the start of sales of the new model in the Thai market.

Since the Hilux first hit dealerships in 1968, over 16 million have been sold in more than 180 countries and regions. Over its seven-generation history, the quality, durability and reliability of the Hilux have earned the model a diehard fanbase and a legendary reputation. Simply put, everyone knows the Hilux is tough.

But what does “tough” really mean? That’s the question we at Toyota asked ourselves when faced with the challenge of creating the eighth-generation Hilux.

We realized that toughness doesn’t just come from the vehicle; it comes from the people inside. Whether you’re battling your way up a muddy track or stuck in traffic, reducing the stress of driving is just as important as withstanding the elements. That’s why the new Hilux, while improving on the model’s characteristic ruggedness and performance, redefines toughness by being more occupant-focused and easier to drive than ever before.

To truly understand what our customers expect from us and the challenges they face on a daily basis, our development teams travel the globe, getting direct feedback from customers and driving on a wide variety of different roads to get a feel for different usage conditions. To gain inspiration for the eighth-generation Hilux, the development team drove in conditions ranging from rough, muddy forests to deserts with temperatures exceeding 50°C and flooded roads in the rainy season. Sometimes they came up against even harsher conditions than expected, which brought home the need to develop an even tougher Hilux.

The development process also reflected invaluable feedback received directly from Hilux drivers. Some wished they could make long transcontinental trips without worrying about running out of fuel. Others described how hard it is to stay alert and drive safely during grueling long-distance journeys with extended stretches of rough driving. Yet another, who uses their Hilux for forest maintenance work and frequently speaks via radio with the police and fire department, explained how a quiet cabin is essential for communication.

This led the development team to conclude that the new Hilux should not only be tougher but should also reduce stress as much as possible. Above and beyond conventional ideas of toughness, the eighth-generation Hilux boasts ride comfort that makes long, tough drives less grueling, a quiet cabin that allows communication in any conditions, and enhanced cruising range thanks to improved fuel efficiency.

As explained by Hiroki Nakajima, the executive chief engineer behind the Hilux (and also a managing officer of Toyota Motor Corporation): “Our entire development concept was centered on ‘redefining toughness’. We aimed to make the new Hilux ‘tougher’ based on a much broader interpretation of that word. The message we want to deliver to our customers is embodied in our slogan for the vehicle: ‘A New Era for Pickup. Every Inch a Hilux.’”

The Hilux pioneers a “new era” of easy-to-drive, stress-free toughness. At the same time, the truck is “every inch a Hilux”, and can be relied on to provide the legendary ruggedness, performance, responsiveness and safety expected from the model.

Body rigidity has been improved with additional spot welds reinforcing HiLux’s toughness and contributing to better steering response. Greater use of high-tensile steel helps reduce weight while ensuring body strength.

Toyota expects the entire next-generation HiLux range to attract the maximum five-star safety rating with stability and traction control, anti-skid brakes, reversing camera, seven airbags, hill-start assist and emergency stop signal all standard across the range.

Next-Generation Hilux redefines toughness

PRNEWS Admin Leave a comment

A complete redesign of one of the world’s best-known and best-loved nameplates, the Toyota Hilux pickup, was unveiled in Bangkok, marking the start of sales of the new model in the Thai market.

Since the Hilux first hit dealerships in 1968, over 16 million have been sold in more than 180 countries and regions. Over its seven-generation history, the quality, durability and reliability of the Hilux have earned the model a diehard fanbase and a legendary reputation. Simply put, everyone knows the Hilux is tough.

But what does “tough” really mean? That’s the question we at Toyota asked ourselves when faced with the challenge of creating the eighth-generation Hilux.

We realized that toughness doesn’t just come from the vehicle; it comes from the people inside. Whether you’re battling your way up a muddy track or stuck in traffic, reducing the stress of driving is just as important as withstanding the elements. That’s why the new Hilux, while improving on the model’s characteristic ruggedness and performance, redefines toughness by being more occupant-focused and easier to drive than ever before.

To truly understand what our customers expect from us and the challenges they face on a daily basis, our development teams travel the globe, getting direct feedback from customers and driving on a wide variety of different roads to get a feel for different usage conditions. To gain inspiration for the eighth-generation Hilux, the development team drove in conditions ranging from rough, muddy forests to deserts with temperatures exceeding 50°C and flooded roads in the rainy season. Sometimes they came up against even harsher conditions than expected, which brought home the need to develop an even tougher Hilux.

The development process also reflected invaluable feedback received directly from Hilux drivers. Some wished they could make long transcontinental trips without worrying about running out of fuel. Others described how hard it is to stay alert and drive safely during grueling long-distance journeys with extended stretches of rough driving. Yet another, who uses their Hilux for forest maintenance work and frequently speaks via radio with the police and fire department, explained how a quiet cabin is essential for communication.

This led the development team to conclude that the new Hilux should not only be tougher but should also reduce stress as much as possible. Above and beyond conventional ideas of toughness, the eighth-generation Hilux boasts ride comfort that makes long, tough drives less grueling, a quiet cabin that allows communication in any conditions, and enhanced cruising range thanks to improved fuel efficiency.

As explained by Hiroki Nakajima, the executive chief engineer behind the Hilux (and also a managing officer of Toyota Motor Corporation): “Our entire development concept was centered on ‘redefining toughness’. We aimed to make the new Hilux ‘tougher’ based on a much broader interpretation of that word. The message we want to deliver to our customers is embodied in our slogan for the vehicle: ‘A New Era for Pickup. Every Inch a Hilux.’”

The Hilux pioneers a “new era” of easy-to-drive, stress-free toughness. At the same time, the truck is “every inch a Hilux”, and can be relied on to provide the legendary ruggedness, performance, responsiveness and safety expected from the model.

Body rigidity has been improved with additional spot welds reinforcing HiLux’s toughness and contributing to better steering response. Greater use of high-tensile steel helps reduce weight while ensuring body strength.

Toyota expects the entire next-generation HiLux range to attract the maximum five-star safety rating with stability and traction control, anti-skid brakes, reversing camera, seven airbags, hill-start assist and emergency stop signal all standard across the range.