Always be responsible: challenge to media of increased public trust

Media
The PDAF and DAP scandals have a lot to do with the increase in the trust of the people on media, the decline of the same for the government and continued distrust for non-government organizations.

The 2014 Philippine Trust Index conducted by EON showed that media is third most trusted institution with 33 percent, up from 32 per cent last year. First is the Church, which includes not only Catholic Church but also other denominations, with 75 percent, up from last year’s 68 percent.

Academe comes second with 53 percent, up from last year’s 45 percent.

The least trusted institution is the government with 11 percent, down from 15 per cent last year, followed by NGO with 12 percent, the same as last year’s.

EON conducted the survey from June through August this year when the media’s headlines were on anomalous operations of pork barrel queen Janet Lim Napoles in connivance with senators and other elected officials.

The pork barrel expose was not triggered by a government investigation. In fact, government only took up the issue because of public outrage generated by the media expose.

The Napoles PDAF scandal gave a bad name to NGO which is unfortunate because there are NGOs that provide efficient service in areas where government service is inadequate.

The increase trust in media is a confidence booster much so because a few years ago a survey revealed that the public’s trust on media was on the same level as they give members of Congress.

These days media is regarded by many as court of last resort, someone they run to when they become frustrated with government officials. This is unfortunate and unfair because media’s role is to give information. It is not in a position to substitute government service.

The 2014 PTI showed that TV is the most common source of information for over 99 percent of the 1,626 respondents nationwide, followed by radio (60 percent). The internet-based media which includes social media and blogs have overtaken print media as source of information (over 40 percent).

The rise of online media as source of information for the public is both good and a matter of concern. Good because of the accessibility of information. Being informed is being empowered.

But empowerment comes only with being correctly informed.

How accurate are information sourced from social media, where speed, instead of accuracy, is the primary element? Where there is no standard discipline for verification of information?

The challenge of the increased public trust on media is to be more responsible. It is important for media to realize the importance of deserving that trust the public bestows on them.

As Junie del Mundo, EON chairman and CEO, said “The 3rd Philippine Trust Index clearly shows that trust-building is a never-ending process and commitment that all institutions should take seriously. “

2 out of 10 strongly agree that Aquino government isn’t corrupt- survey

Most important to Filipinos
Filipinos do not ask much from the government, results of EON’s Philippines Trust Index survey this year showed.

All they want is that their government “not be corrupt.”

Cora P. Guidote,SM Investment Corporation senior vice president for Investor Relations, one of the panelists in the presentation of EON PTI survey results last Monday, took note of that saying that normally, one says he wants an honest leader.

“The consciousness is about corruption,“Guidote said adding,” How can we aspire for an honest leader when we don’t even articulate what we want for a leader. “

An honest person is more than just not corrupt. It involves a higher sense of morality and integrity. One can be “not corrupt” but not totally an honest person.

For the Filipino people what they ask most from government officials is not to steal their money. That simple.

The sad thing about it is that “only less than 2 of 10 Filipinos ‘strongly agree’ that the government isn’t,” the survey showed.

EON’s 2014 PTI survey, conducted March and June this year, had 1,646 respondents nationwide both urban and rural areas.

EON, a business communications consultancy, had two sets of respondents: General Public(at least 18 years old, majority have not reached higher than 2nd year college, belong to Economic Class A to E, active use of different forms of media –broadcast, print, online) and Informed Public (adult Filipinos aged 25 years and above, with educational attainment of at least 3rd year college, belong to economic class A to C, and extensive access to print, online and broadcast media.)

This is the third PTI and is described by EON’s chairman and chief executive officer Junie del Mundo as “more robust as ever.”

It’s a deeper look into “an ever dynamic environment, where technology and changing social norms converge with our deep secret beliefs and traditions as a people, “ Del Mundo said.

It focused on six institutions: government, church, academe, media, business, and non-government organizations.

It is noteworthy that the Informed Public generally gave lower scores than the General Public.
2014 Philippine Trust Index
The government got the lowest trust rating (GP, 11 percent, IP 7 percent) with the Church as the most trusted (GP 75 percent, IP 66 percent).

Second most trusted is Academe (GP53, IP45 percent ); Media (GP 33, IP32 percent), Business (GP13, IP 10 percent) , and a little higher than the government is NGOs (GP12, IP9 percent).

In the government sector, the Office of the President suffered the biggest drop, 12 points among the GP (from 28 percent in the 2013 PTI to this year’s 16 percent) and nine percent among the IP (from 24 to 15 percent).
The Senate was pushed down to the least trusted among government agencies (GP, from 15 to 7 percent; IP from 13 to four percent).

The Senate shares the cellar with the House of Representatives (GP, 9 percent, IP six percent).

For the General Public, the Cabinet got the highest trust rating with 17 percent, down from last year’s 19 percent.

Could it be that the President’s practice of taking the bullet for members of his cabinet involved in controversies took its toll on the people’s trust on him?

For the Informed public, it’s the Local Government Units that are the most trusted.

While 40.3 percent of the General Public said the most important driver for them to trust the government is “not corrupt,” only 11.7 percent said “competent leaders.” The number said, “provides basic needs of the poor.”

There are more interesting aspects of EON’s PTI survey which we hope to discuss in future columns.

“The results show that trust is dynamic and that it can be built and eroded. It also highlighted that for Filipinos, trust can break communication barriers and is a tool that grounds relationships, which is why it will always be worthwhile to invest in building trust,” shared Malyn Molina, EON Assistant Vice President for Business Development and Strategic Planning.

The 2014 PTI Executive Summary:

2 out of 10 strongly agree that Aquino government isn’t corrupt- survey

Most important to Filipinos
Filipinos do not ask much from the government, results of EON’s Philippines Trust Index survey this year showed.

All they want is that their government “not be corrupt.”

Cora P. Guidote,SM Investment Corporation senior vice president for Investor Relations, one of the panelists in the presentation of EON PTI survey results last Monday, took note of that saying that normally, one says he wants an honest leader.

“The consciousness is about corruption,“Guidote said adding,” How can we aspire for an honest leader when we don’t even articulate what we want for a leader. “

An honest person is more than just not corrupt. It involves a higher sense of morality and integrity. One can be “not corrupt” but not totally an honest person.

For the Filipino people what they ask most from government officials is not to steal their money. That simple.

The sad thing about it is that “only less than 2 of 10 Filipinos ‘strongly agree’ that the government isn’t,” the survey showed.

EON’s 2014 PTI survey, conducted March and June this year, had 1,646 respondents nationwide both urban and rural areas.

EON, a business communications consultancy, had two sets of respondents: General Public(at least 18 years old, majority have not reached higher than 2nd year college, belong to Economic Class A to E, active use of different forms of media –broadcast, print, online) and Informed Public (adult Filipinos aged 25 years and above, with educational attainment of at least 3rd year college, belong to economic class A to C, and extensive access to print, online and broadcast media.)

This is the third PTI and is described by EON’s chairman and chief executive officer Junie del Mundo as “more robust as ever.”

It’s a deeper look into “an ever dynamic environment, where technology and changing social norms converge with our deep secret beliefs and traditions as a people, “ Del Mundo said.

It focused on six institutions: government, church, academe, media, business, and non-government organizations.

It is noteworthy that the Informed Public generally gave lower scores than the General Public.
2014 Philippine Trust Index
The government got the lowest trust rating (GP, 11 percent, IP 7 percent) with the Church as the most trusted (GP 75 percent, IP 66 percent).

Second most trusted is Academe (GP53, IP45 percent ); Media (GP 33, IP32 percent), Business (GP13, IP 10 percent) , and a little higher than the government is NGOs (GP12, IP9 percent).

In the government sector, the Office of the President suffered the biggest drop, 12 points among the GP (from 28 percent in the 2013 PTI to this year’s 16 percent) and nine percent among the IP (from 24 to 15 percent).
The Senate was pushed down to the least trusted among government agencies (GP, from 15 to 7 percent; IP from 13 to four percent).

The Senate shares the cellar with the House of Representatives (GP, 9 percent, IP six percent).

For the General Public, the Cabinet got the highest trust rating with 17 percent, down from last year’s 19 percent.

Could it be that the President’s practice of taking the bullet for members of his cabinet involved in controversies took its toll on the people’s trust on him?

For the Informed public, it’s the Local Government Units that are the most trusted.

While 40.3 percent of the General Public said the most important driver for them to trust the government is “not corrupt,” only 11.7 percent said “competent leaders.” The number said, “provides basic needs of the poor.”

There are more interesting aspects of EON’s PTI survey which we hope to discuss in future columns.

“The results show that trust is dynamic and that it can be built and eroded. It also highlighted that for Filipinos, trust can break communication barriers and is a tool that grounds relationships, which is why it will always be worthwhile to invest in building trust,” shared Malyn Molina, EON Assistant Vice President for Business Development and Strategic Planning.

The 2014 PTI Executive Summary:

2 out of 10 strongly agree that Aquino government isn’t corrupt- survey

Most important to Filipinos
Filipinos do not ask much from the government, results of EON’s Philippines Trust Index survey this year showed.

All they want is that their government “not be corrupt.”

Cora P. Guidote,SM Investment Corporation senior vice president for Investor Relations, one of the panelists in the presentation of EON PTI survey results last Monday, took note of that saying that normally, one says he wants an honest leader.

“The consciousness is about corruption,“Guidote said adding,” How can we aspire for an honest leader when we don’t even articulate what we want for a leader. “

An honest person is more than just not corrupt. It involves a higher sense of morality and integrity. One can be “not corrupt” but not totally an honest person.

For the Filipino people what they ask most from government officials is not to steal their money. That simple.

The sad thing about it is that “only less than 2 of 10 Filipinos ‘strongly agree’ that the government isn’t,” the survey showed.

EON’s 2014 PTI survey, conducted March and June this year, had 1,646 respondents nationwide both urban and rural areas.

EON, a business communications consultancy, had two sets of respondents: General Public(at least 18 years old, majority have not reached higher than 2nd year college, belong to Economic Class A to E, active use of different forms of media –broadcast, print, online) and Informed Public (adult Filipinos aged 25 years and above, with educational attainment of at least 3rd year college, belong to economic class A to C, and extensive access to print, online and broadcast media.)

This is the third PTI and is described by EON’s chairman and chief executive officer Junie del Mundo as “more robust as ever.”

It’s a deeper look into “an ever dynamic environment, where technology and changing social norms converge with our deep secret beliefs and traditions as a people, “ Del Mundo said.

It focused on six institutions: government, church, academe, media, business, and non-government organizations.

It is noteworthy that the Informed Public generally gave lower scores than the General Public.
2014 Philippine Trust Index
The government got the lowest trust rating (GP, 11 percent, IP 7 percent) with the Church as the most trusted (GP 75 percent, IP 66 percent).

Second most trusted is Academe (GP53, IP45 percent ); Media (GP 33, IP32 percent), Business (GP13, IP 10 percent) , and a little higher than the government is NGOs (GP12, IP9 percent).

In the government sector, the Office of the President suffered the biggest drop, 12 points among the GP (from 28 percent in the 2013 PTI to this year’s 16 percent) and nine percent among the IP (from 24 to 15 percent).
The Senate was pushed down to the least trusted among government agencies (GP, from 15 to 7 percent; IP from 13 to four percent).

The Senate shares the cellar with the House of Representatives (GP, 9 percent, IP six percent).

For the General Public, the Cabinet got the highest trust rating with 17 percent, down from last year’s 19 percent.

Could it be that the President’s practice of taking the bullet for members of his cabinet involved in controversies took its toll on the people’s trust on him?

For the Informed public, it’s the Local Government Units that are the most trusted.

While 40.3 percent of the General Public said the most important driver for them to trust the government is “not corrupt,” only 11.7 percent said “competent leaders.” The number said, “provides basic needs of the poor.”

There are more interesting aspects of EON’s PTI survey which we hope to discuss in future columns.

“The results show that trust is dynamic and that it can be built and eroded. It also highlighted that for Filipinos, trust can break communication barriers and is a tool that grounds relationships, which is why it will always be worthwhile to invest in building trust,” shared Malyn Molina, EON Assistant Vice President for Business Development and Strategic Planning.

The 2014 PTI Executive Summary:

Aquino satisfaction rating plunge: The calm before the storm

Aquino relief operations yolandaTake note that the Social Weather Stations survey showing a 16- point plunge in net satisfaction for the Aquino administration was conducted on June 27 – 30, 2014.

From 45 percent last March, satisfaction for general performance of the Aquino administration dropped to 29 percent in the June survey.

This was before the July 1 Supreme Court unanimous decision declaring the Disbursement Acceleration Program or DAP unconstitutional.

This was before Aquino went ballistic against the Supreme Court insisting on his own interpretation of the Constitution deliberately ignoring that under our system of government the final arbiter when it comes to legal issues is the Supreme Court.

This is the lowest score given by the people to the Aquino administration which rode high with 64 percent satisfaction rating on its first year despite its embarrassing bungling of the Rizal Park hostage crisis in August 2010.

Even with its maddening incompetence in the typhoon Yolanda tragedy in November last year, the public maintained its kind regard of President Aquino.

The decline actually started third quarter of 2013. In the June 2013 SWS survey, the Aquino administration got its highest satisfaction rating with 66 percent. From there, it was downwards with a ten-point drop three months after (Sept. 2013- 56 percent). But many were surprised that it was only a slight five-point drop ( 51 percent) in a post- Yolanda survey in December 2013.

Then came the controversy over the Priority Development Assistance Fund or PDAF which tainted the entire Philippine political spectrum. Malacañang, tried though to spin the issue to its favor with the arrest of opposition senators – Juan Ponce-Enrile, Jinggoy Estrada, and Bong Revilla.

The In the March 2014 survey , Satisfaction rating for the Aquino administration sank six points further below the 50 percent mark which observers said should alarm Malacañang.

As of last week of June 2014, it’s 29 percent.

Presidential Spokesperson Edwin Lacierda said they are not bothered by the steep decline saying it is “not insurmountable”. In Tagalog, may pag-asa pa.

Thinking of how it would affect the President’s influence in the 2016 elections, Lacierda, who earlier described Aquino’s endorsement power for 2016 as “lethal”, said it remains “undiminished.”

Let’s see in the next survey.

It is also worth noting that in the SWS June survey, the President got a “good” rating in “providing enough supply of electricity” at 45 percent. I dread how it would be next summer when the public would have to suffer eight to ten hours daily brownouts as warned by Energy Secretary Jericho Petilla.