A Fresh Take On Equity Investment From Sun Life

Big risk, big rewards – this is the most common description of equity funds, which are funds invested in stocks. The high earning potential of equity funds make it appealing to investors with a considerable tolerance for risk.

While many are interested in the gains that the equity fund can offer, there are still some who are wary about the volatility that comes with it. With such investors in mind, Sun Life of Canada (Philippines) Inc. introduces Growth PLUS Fund, a new peso-denominated equity fund that not only accesses upside opportunities, but can also limit downside risk relative to its current equity funds. Growth PLUS Fund is available as a fund option to any of Sun Life’s Peso variable life insurance products. Variable life insurance products provide life insurance coverage along with opportunities to invest in different funds.

Growth PLUS Fund invests in a diverse portfolio of high dividend-paying equity instruments issued by high-quality and financially-stable companies. It adopts an active portfolio management strategy which allows the fund to swiftly reallocate equity assets as needed, within its investment mandate. Its aggressive characteristics allow one to enjoy higher potential earnings offered by investing in stocks as this product seeks to provide long-term capital growth. At the same time, consistent and diverse dividend earnings present in the fund’s underlying assets provide the fund some stability which can cushion the impact of a drop in stock prices during a market downturn.

“Growth PLUS Fund is a fresh take on equity investment and is an ideal addition to one’s portfolio for diversification,” Sun Life Chief Marketing Officer Mylene Lopa explained. “It’s a new way of investing in stocks because aside from offering the usual upside earning potential, the dividend earnings from its underlying assets can also provide some stability to cushion possible downward movement of stock prices.”

The launch of Growth PLUS Fund is among Sun Life’s many initiatives in line with its 120th anniversary in the Philippines. “As we mark this milestone in our company, we remain passionate about helping Filipinos achieve financial security. We will continue to do what we can in order to see this vision through, and that includes creating new products that will cater to the Filipinos’ different needs and preferences, and further enhancing our financial literacy advocacy,” Lopa said.

Sun Life Bags Three Quill Awards

Sun Life of Canada (Philippines), Inc., the country’s first and longest standing life insurance company, bagged three honors at the prestigious Philippine Quill Awards, for its successful communication campaigns promoting financial literacy.

Awards of Excellence were bestowed on two campaigns: “#PYOLO: Challenging the YOLO Mindset to Raise a Financially Prepared Generation” was recognized for effectively building awareness on financial literacy among the youth, while “Financial Independence Month” was honored for its innovative way of encouraging Filipinos to break free from the bondage of financial shortage, debt, worry, and the cycle of financial dependency.

Meanwhile, the campaign dubbed “Piggy Bank: Debunking an Age-old Filipino Habit” was given an Award of Merit for successfully promoting the importance of the save-and-invest habit

Financial literacy is an advocacy that Sun Life has long been rallying for.

“We’re thankful for the recognition and we’re happy that our efforts to present the abstract concept of finances in a manner that’s simple and easy to understand have been acknowledged,” said Sun Life Chief Marketing Officer Mylene Lopa. “As we mark our 120th year in the Philippines, this serves as a challenge for us to consistently be creative in finding ways to connect with Filipinos and help show the way towards a brighter, financially secure life.”

The Philippine Quill Awards is spearheaded by the International Association of Business Communicators (IABC) Philippines and aims to honor outstanding communications program and tools.

BayaniJuan kids learn lessons on saving from Sun Life Foundation

Students of Sto. Tomas Elementary School in Calauan, Laguna with their coin banks
from Sun Life Foundation

Elementary students of Sto. Tomas Elementary School in the BayaniJuan community in Calauan, Laguna learned valuable lessons on saving for the future, after the Sun Life Foundation visited their school recently.

Sun Life Foundation Executive Director Joub Miradora graced the event and spoke to the children about the importance of being conscientious when it comes to handling money. After the short talk, he distributed over a thousand coin banks to the students, whose families were among those who were relocated to the BayaniJuan community from the Pasig River Rehabilitation program and after being displaced by Typhoon Ondoy in 2009.

“This is a part of our financial literacy advocacy because we believe in the importance of instilling in children the value of saving for the future,” Miradora shared. “Teaching them to save early on will help them understand how to handle their finances in the future.”

Sun Life Foundation aims to distribute 5,000 more coin banks to public school students in the coming months.

Sun Life Financial is represented in the Philippines by its life insurance arm, Sun Life of Canada (Philippines), Inc. (SLOCPI); its mutual fund manager, Sun Life Asset Management Company Inc. (SLAMCI); and its pre-need company, Sun Life Financial Plans Inc (SLFPI). Sun Life Financial Philippines – Foundation, Inc. is the philanthropy arm of SLOCPI.