Category: Sprite

Sprite Launches new inspirational video featuring LeBron’s Hometown

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Sprite is launching a new inspirational video that captures LeBron’s return to his hometown of Akron from a whole new perspective. Directed by Jacob Rosenberg of the Bandito Brothers, the video “The First Home Game,” features James’ on-the-court highlight footage as local fans share their anticipation for his first home court appearance of the season. “I Bet My Life,” the new single from Grammy Award-winning rock band Imagine Dragons, serves as the background track.

“We’ve been with LeBron since the beginning and we’re looking forward to the next chapter in his illustrious career,” said Kimberly Paige, Associate Vice President, Sprite Brands, Coca-Cola North America. “LeBron’s decision to come home embodies the Sprite brand’s Obey Your Thirst® mantra, and we’re proud to help tell the story of his return to Northeast Ohio.”

The video was filmed on Sept. 25 during an event at Akron’s Patterson Park to unveil two outdoor basketball courts refurbished by Sprite. The refurbished courts, which provide Akron community members a newly refreshed place to play, feature original designs by legendary street artist Futura. Sprite worked with New York creative agency Translation to create the video.

Beginning today, the 90-second video will be shared across Sprite and LeBron James social media channels, as well as supported through paid digital media. On Thursday, Oct. 30, Sprite’s new 30-second advertisement will make its television debut during TNT’s broadcast of LeBron’s first game of the season. The 90-second video is now available on the Sprite brand’s YouTube channel. Fans can follow the social conversation and join Sprite in highlighting LeBron’s homecoming using the hashtags #firsthomegame and #obeyyourthirst.

In celebration of his homecoming, Sprite created a commemorative 12-ounce can featuring James’ likeness. Available in 6-packs, the limited-edition cans are now at participating convenience and retail stores throughout Ohio while supplies last.

Sprite Launches new inspirational video featuring LeBron’s Hometown

PRNEWS Leave a comment

Sprite is launching a new inspirational video that captures LeBron’s return to his hometown of Akron from a whole new perspective. Directed by Jacob Rosenberg of the Bandito Brothers, the video “The First Home Game,” features James’ on-the-court highlight footage as local fans share their anticipation for his first home court appearance of the season. “I Bet My Life,” the new single from Grammy Award-winning rock band Imagine Dragons, serves as the background track.

“We’ve been with LeBron since the beginning and we’re looking forward to the next chapter in his illustrious career,” said Kimberly Paige, Associate Vice President, Sprite Brands, Coca-Cola North America. “LeBron’s decision to come home embodies the Sprite brand’s Obey Your Thirst® mantra, and we’re proud to help tell the story of his return to Northeast Ohio.”

The video was filmed on Sept. 25 during an event at Akron’s Patterson Park to unveil two outdoor basketball courts refurbished by Sprite. The refurbished courts, which provide Akron community members a newly refreshed place to play, feature original designs by legendary street artist Futura. Sprite worked with New York creative agency Translation to create the video.

Beginning today, the 90-second video will be shared across Sprite and LeBron James social media channels, as well as supported through paid digital media. On Thursday, Oct. 30, Sprite’s new 30-second advertisement will make its television debut during TNT’s broadcast of LeBron’s first game of the season. The 90-second video is now available on the Sprite brand’s YouTube channel. Fans can follow the social conversation and join Sprite in highlighting LeBron’s homecoming using the hashtags #firsthomegame and #obeyyourthirst.

In celebration of his homecoming, Sprite created a commemorative 12-ounce can featuring James’ likeness. Available in 6-packs, the limited-edition cans are now at participating convenience and retail stores throughout Ohio while supplies last.

Sprite and LeBron James Team Up to Reward Dedicated Individuals Who Change The Game

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For over a decade, LeBron James has made a massive impact on the basketball court, and this summer, he is partnering with Sprite to change the game off the court for four deserving fans.

Through the Sprite 6 MixTM by LeBron James #ChangeTheGame contest, Sprite will award an aspiring musician, a visual artist, an entrepreneur and a civic leader with a tailor-made educational experience. James will select one game-changer to receive a $50,000 grand prize. The contest is a celebration of the launch of Sprite® 6 Mix™ by LeBron James, a limited-edition flavor of Sprite created in partnership with the superstar. Sprite 6 Mix is available nationwide in convenience retail stores.

People ages 18 – 30 who are changing the game through music, visual arts, entrepreneurship or community involvement can enter by creating a YouTube video. The video should be 90 – 180 seconds in length detailing their passion and aspirations within their field. Participants should complete their submission by posting the YouTube URL on Twitter with the hashtag #ChangeTheGame. Each video will be judged for creativity, originality, quality of submission and the entrant’s plan to use the $50,000 prize. LeBron James will get in the game by personally choosing the grand-prize winner.

“Over the years, LeBron James has proven himself a great role model by changing the game on the court and off,” said Kimberly Paige, Associate Vice President, Sprite Brands, The Coca-Cola Company. “Through the Sprite 6 Mix by LeBron James #ChangeTheGame contest, we look forward to joining LeBron and rewarding individuals who relentlessly pursue their passion and thirst for success in their craft. We can’t wait to be inspired by some very creative video submissions.”

Before James selects the ultimate winner, a judging panel from Sprite will select four finalists and provide each with a game-changing learning experience tailored to his/her respective field. The learning experiences include a mentoring session with a civic leader for the community involvement finalist; a meet-and-greet with a record label executive or an opportunity to attend a performance for the music finalist; a mentoring session with a business executive for the entrepreneurial finalist; and the visual arts finalist will have the opportunity to display his/her work on Sprite.com and on a custom Sprite item.