MILO feted in 2013 PANATA Awards

Pictured above (from L-R) are Andrew Neri (MILO Sports Executive), Robbie de Vera (MILO Sports Executive), Meg Panopio (MILO Mixes Brand Manager), Michelle Alvarillo (Business Executive Manager for Beverages), Janice Yang (MILO Mainstream Brand Manager), Pia Solis (Marketing, Promotions & Events Manager), Yvette Papasin (Marketing, Promotions & Events Cluster Head), and Justin Mendoza (Marketing, Promotions & Events Manager).


Leading chocolate malt beverage brand MILO took home 3 Silver Awards for MILO R2 Double Vision (Brand Marketing Digital Category), Mang Felix (Brand Marketing TV Category) and the MILO Little Olympics Brand (Marketing Special Events Category) and 2 Bronze Awards for Focus (Brand Marketing TV Category) and Luwas (Brand Marketing TV Category) at the prestigious 2013 PANATA Awards earlier this year. The brand was recognized for its commitment to building a nation of Champions through its invaluable contribution to Philippine sports and its promotion of health and wellness.

The PANATA Awards is an annual recognition program for outstanding marketing communication campaigns or advertisements that promote positive Filipino values.

RUN United 1 this March 2013

Aim big for your running goal this 2013!

Join the levelled-up Run Rio Trilogy Run United Series, with the Run United Leg 1 to kick-off this March 17, 2013 at SM Mall of Asia. Categories available are 500m, 5K, 10K and 21K.

Registration has already started. You can visit the RunRio site for more details.
Check also RunRio Facebook for registration updates.

2013 Run United 1

 

2013 RUNRIO TRILOGY – RUN UNITED SERIES

SM MALL OF ASIA

Leg 1 (RU1) – March 17
Leg 2 (RU2) – June 2, 1203
Leg 3 (RU3) – October 6, 2013 

Hurry! Slots are running out fast!

(pics and info obtained from Runrio.com)

UFC 156: Aldo vs Edgard Fight Card

Current UFC Featherweight Jose Aldo will be defending his belt against Frankie Edgar this coming Saturday at the UFC 156.

UFC 156: Aldo vs. Edgar will be held on February 2, 2013 at the Mandalay Bay Events Center in Las Vegas, Nevada. Co-Main Event for UFC 156 features Rashard Evans vs Antonio Rogerio Nogueira. Other fighters included in the UFC 156 fight card includes, Alistair Overeem, Jon Fitch and Demian Maia.

Check out below for the full UFC 156 Fight Card

Main Card
Jose Aldo vs. Frankie Edgar
Rashad Evans vs. Antonio Rogerio Nogueira
Alistair Overeem vs. Antonio Silva
Jon Fitch vs. Demian Maia
Joseph Benavidez vs. Ian McCall

Prelims
Gleison Tibau vs. Evan Dunham
Tyron Woodley vs. Jay Hieron
Jacob Volkmann vs. Bobby Green
Isaac Vallie-Flagg vs. Yves Edwards
Dustin Kimura vs. Chico Camus
Francisco Rivera vs .Edwin Figueroa

The fall of Lance Armstrong: It’s not just about doping

Oprah interviews Lance Armstrong

It’s the lying. It’s the disappointment that the character that I once admired so much turned out to be dark and stained.

I’m always in awe of people who triumph over adversities.

I was an ardent admirer of Lance Armstrong.

I read and re-read his book, “It’s not about the Bike- My Journey Back to Life” which has been described as an “awe-inspiring tale of immense courage and will.”

I bought a number of those yellow Livestrong ballers to support his foundation, Livestrong, that aids cancer victims.

Armstrong was hailed as the greatest cyclist on earth. He was a seven-time champion of the grueling and prestigious Tour de France. This, despite his having been diagnosed with testicular cancer that had spread to his brain and lungs at age 25. His cancer treatments included brain and testicular surgery and extensive chemotherapy.

Maybe my admiration of him was partly because he was a fellow cancer survivor.

My deep disappointment with the expose, which he admitted in last week’s interview with Oprah, that he had taken banned drugs to improve his performance as a cyclist, was because surviving cancer is like being given a new lease in life.

When you are told you have cancer, you prepare for your death. And when you survive, you value life more. You owe it to God to live a life of truth.

That’s not what he did. He became more vain and worldly, obsessed with titles. He admitted he was a “flawed character.”

He told Oprah: “My ruthless desire to win at all costs served me well on the bike but the level it went to, for whatever reason, is a flaw. That desire, that attitude, that arrogance.”

In an interview that should be required viewing to all journalists, print and broadcast (paging Ricky Lo), Oprah was able to elicit admission from Armstrong of his wrongdoing.

Done in Armstrong’s home in Austin, Texas, Oprah started with “yes” or “no” questions:

Oprah Winfrey: Did you ever take banned substances to enhance your cycling performance?

Lance Armstrong: “Yes.”

OW: Was one of those banned substances EPO?

LA: “Yes.”

OW: Did you ever blood dope or use blood transfusions to enhance your cycling performance?

LA: “Yes.”

OW: Did you ever use any other banned substances such as testosterone, cortisone or Human Growth Hormone?

LA: “Yes.”

OW: In all seven of your Tour de France victories, did you ever take banned substances or blood dope?

LA: “Yes.”

OW: Was it humanly possible to win the Tour de France without doping, seven times?

LA: “Not in my opinion. That generation. I didn’t invent the culture, but I didn’t try to stop the culture.”

The part that I find disturbing was where Armstrong said he didn’t feel there was nothing wrong when he was being hailed a hero despite his doing illegal acts:

OW: Was there happiness in winning when you knew you were taking these banned substances?

LA: “There was more happiness in the process, in the build, in the preparation. The winning was almost phoned in.”

OW: Was it a big deal to you, did it feel wrong?

LA: “No. Scary.”

OW: It did not even feel wrong?

LA: “No. Even scarier.”

OW: Did you feel bad about it?

LA: “No. The scariest.”

In It’s Not About the Bike, Armstrong wrote: “It (cancer) taught me how to cope with losing. It taught me that sometimes the experience of losing things, whether health or home or an old sense of self,has it’s own value in the scheme of a life.”

Maybe, now that he is in deep shit, he will learn that lesson that cancer taught him.

Related links:

Media unforgiving: http://www.bbc.co.uk/sport/0/cycling/21100102

What’s Pacquaio take on his men’s boorish actions?

Michael Koncz grabs photographer’s shirt

Manny Pacquiao should be asked what he should do with his confidante and assistant trainer Buboy Fernandez and adviser Michael Koncz who assaulted photojournalist Al Bello who was taking a picture of Pacquiao unconscious after he was knocked out by Mexican Juan Manuel Marquez.

The deplorable incident was captured on camera by Chris Cozzone and can be viewed at http://sports.yahoo.com/blogs/boxing/manny-pacquiao-aides-allegedly-attacked-photographer-brutal-knockout-005405170–box.html

A Yahoo news report by Kevin Lole showed a picture of Koncz grabbing Bello by his shirt while the burly Fernandez kicked him.

Another picture showed an enraged Fernandez going down through the ropes running after Bello.

It’s understandable that it was very painful for them to see their god, Pacquiao, the source of everything that they have, in such a humiliating position. But that’s the game they went into.

As Keith Kizer, the executive director of the Nevada Athletic Commission, noted, “neither of these gentlemen, nor anyone else on Team Pacquiao, had any problems when the photographers were doing their jobs and shooting pictures of Ricky Hatton after Manny knocked Hatton out.”

Bello, who said he was a fan of Pacquiao, said the incident was precipitated by the request of Pacquiao coach Freddie Roach for him not to shoot a picture of Pacquiapo unconscious on the floor, face down.

Bello is a professional photographer. His job is to capture every moment in any event he is covering. That was a most dramatic moment. And you request him to abandon his job?

Bello said,”Nobody likes doing that, but I was where I was credentialed to be and I was trying to do my job, which is to document the event.”

It’s a photographer’s duty to the public.”It’s no different than the war photographers who have to shoot what is happening on a battlefield. Nobody wants to do that, but you have to document the history,” Bello explained.

Bello said Koncz and Fernandez heard Roach’s request and were angry that he didn’t heed it. But in fairness to Roach, he coach never touched him and later apologized for asking him not to shoot photos.” Bello said.

Koncz and Fernandez actions are manifestations of people who are used to being in an environment of fame, money and power. They think they can do anything.

It’s good that National Union of Journalists of the Philippine issued a statement deploring Koncz and Fernandez’s actions.

Nestor Burgos, NUJP chairperson, said “Koncz and Fernandez had absolutely no reason to attack him and their doing so was actually in the nature of a criminal act, just as Pacquiao’s trainer Freddie Roach had no right to order Bello to stop taking photos, although Roach later apologized for doing so, according to the photographer.”

“Such boorish action by the members of Team Pacquiao, no matter how distraught they were by his loss, is inexcusable,” NUJP said.

NUJP said they appreciate that the Nevada Athletic Commission has promised to review the incident and we hope it takes appropriate action to discipline Koncz and Fernandez.

NUJP said, “But it should not stop there. Manny Pacquiao himself should take action against these two, whose boorish and unsportsmanlike reaction to the loss can only tarnish the reputation for sportsmanship that has endeared him to millions of fans.

“He can and should do no less.”