Following reports that its smartphone division is not doing well, Sony is now looking at exiting the smartphone market and will instead focus on its other profitable businesses.
According to a report by Reuters, Sony’s CEO Kazuo Hirai said that the company “would no longer pursue sales growth in areas such as smartphones where it has suffered competition from cheaper Asian rivals as well as industry leaders like Apple Inc and Samsung Electronics.”
Aside from Xperia smartphones, Sony is contemplating on quitting the TV business as well and is considering selling these divisions. Last year, Sony focused its resources on its mobile and TV businesses after it sold its VAIO PC division to Japan Industrial Partners Inc (JIP).
Sony’s next step is to grow its remaining businesses which it considers as profitable such as camera sensors, video games and entertainment. If this is the case then it’s looking good for the PlayStation as well as OEMs who prefer Sony imaging sensors in their products.
source: Reuters
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