Category: SM Supermalls

SM Prime’s Mall Brand Cited as Most Trusted in the Philippines

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Property conglomerate SM Prime Holdings’ mall brand, SM Supermalls was cited by Reader’s Digest as one of the most valued and preferred shopping mall brands in the Philippines for the fourth year in a row. To add to the distinction, SM Supermalls was the only awardee for the Philippine mall category this year.

SM Supermalls was awarded the Platinum Trusted Brand in the Shopping Center category last June 30, 2015 under the annual Trusted Brands Survey conducted by Reader’s Digest.

“Being recognized by the people we serve is an honor we deeply value,” Annie Garcia, President of SM Supermalls said. “SM Supermalls is where it is because of our customers. They inspire us to keep improving and innovating in every location. Their trust is very valuable to us,” she added.

Reader’s Digest tapped leading global market research firm Ipsos to conduct the poll last year. They surveyed individuals across the Philippines and the results showed that SM Supermalls received exceptional rankings for trustworthiness, credibility, quality, value, understanding of customer needs, innovation, and social responsibility.

The recognition fortifies the SM Supermalls brand which connotes world class, accessible, diverse, and top-value shopping, dining, and entertainment experiences. It is also a testament to the goodwill that the brand has built as SM Prime continues to strengthen through community engagement and through its integrated, environmental, social and governance programs under SM Cares.

The Readers’ Digest Trusted Brands survey recognizes the best brands in the world every year. Awards are given in 42 categories, covering products and services across diverse industries. The Platinum award is given to brands whose scores are significantly higher than Gold awardees, while the Gold award is given to those that score significantly higher than their rivals.

SM as the official partner of Madrid Fusion Manila 2015

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The Philippines and Spain share a deep and colorful history and what better way to celebrate these two cultures than through their vibrant and intertwined culinary traditions. This April, the world’s most anticipated epicurean event will celebrate the two countries ’300 years’ worth of shared connection through food in one global event where the world’s top chefs showcase culinary innovations and cutting-edge techniques, ingredients and recipes taking food and dining to the next level. If one wants to see the “future of food,” this is the place to be in.

SM plays host to this historic affair and welcomes Madrid Fusion as it comes to Asia for the first time and puts Manila at the heart of culinary interest worldwide. Madrid Fusion Manila 2015 happening on April 24 to 26 at the SMX Convention Center in Pasay City highlights the Philippines as an haute cuisine destination in Asia. And a Welcome Night at the scenic SM By the Bay for the official delegates are sure to put everyone in a good mood during the first day of the congress on April 24 where this time, it’s all about the best of Philippine food, art, and culture.

“SM is proud to be the venue of the historic Madrid Fusion Manila. We believe that one of the Philippines’ best-kept secrets is our rich culinary heritage,” expressed Steven Tan, SM Supermalls senior vice-president. “We also want to bring the excitement of Madrid Fusion, particularly Spain’s strong influence in our food and culture, to our mall-goers by taking these culinary festivities to our malls.” To help create national awareness for this cultural milestone, the official Madrid Fusion Manila 2015 TV commercial is being aired in all SM Cinemas nationwide.

Set to captivate Manila with their culinary virtuoso are Spain and Asia’s legendary chefs Andoni Luis Aduriz, Elena Arzak, Quique Dacosta, Ramón Freixa, Francis Paniego, Paco Roncero, Mario Sandoval, Paco Torreblanca, André Chiang, and Alvin Leung. Presenting the Philippines’ own diverse and imaginative epicurean traditions are chefs Fernando Aracama, Margarita Forés, J Gamboa, José Luis “Chele” Gonzalez, Pepe Lopez, Rob Pengson, Bruce Ricketts, Myrna Dizon, Claude Tayag, and Juan Carlos de Terry. Taking centerstage at the congress will be this exciting encounter between Spain’s legendary Michelin-starred chefs and the Philippines’ very own culinary stars. A trade exhibition will focus on the finest Spanish and Filipino products from Spanish wines and cheeses, to the Philippines’ world-class exports such as rice, cacao, coffee, mango, coconut, and liquors.

A feast of everything delectably Filipino-Spanish shall delight foodies at the Gourmet Weekend Market from April 24 to 26 at SM Mall of Asia. A premium selection of cheese, tapas, wine, ingredients, local finds and special bundles shall be made available in partnership with SM Markets (SM Supermarket and Hypermarket).

New food concepts that reflect culinary innovation and technique will be available only this April at select SM Mall of Asia restaurants where special dishes with Spanish influence or cooked with the finest local produce, ingredients and flavors are sure to bring out your inner foodie. Savory goodness awaits mall-goers of SM Aura Premier which shall host its own Spanish-themed fiesta with music, dancing, food and drinks on April 26 at the Sky Park lawn. While on April 24 to 26, irresistible dining deals await all food lovers at SM Megamall’s flagship and first-in-the-country dining destinations and the newly-opened Mega Food Hall.

A Mother’s Homecoming Surprise

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Coming home has never been this sweet as SM Global Pinoy honored an OFW who came home to spend Christmas together with her loved ones. This tribute video is SM Supermalls’ way of saying ‘thank you’ to OFWs for their hard work and support, not only for their families, but also to the SM Global Pinoy Program.

Watch the heartwarming SM Global Pinoy Video through this link:

Now on its 3rd year, the SM Global Pinoy Program through Pamaskong Handog Para sa Global Pinoy held a grand homecoming last December 15, featuring celebrities like Piolo Pascual at SM City Dasmariñas, Angeline Quinto at SM City Clark, Xian Lim at SM City Bacolod, Sam Milby at SM City General Santos, and Daniel Matsunaga at SM Southmall. Our Global Pinoys and their families also enjoyed exclusive discounts from selected stores at the SM Supermalls’ Balikbayan Specials.

The SM Global Pinoy Program aims to honor the OFWs and their families. To pay tribute and appreciation for our modern day heroes, SM Global Pinoy provides them with an exclusive lounge inside the SM Supermalls malls nationwide and gives them access to exclusive events, activities, perks and privileges.

This December 29, our Global Pinoys may also get a 10% discount on all items for a minimum of P2, 000 single-receipt purchase at The SM Store Pasalubong Sale. Simply present your SM Global Pinoy or BDO Kabayan card.

PBA All-Stars to play at SM Mall of Asia Arena

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Some of the Philippine Basketball Association’s (PBA) greatest will play at the Mall of Asia Arena at the annual PBA-All Star Weekend on April 3 – 6, 2014. The weekend will kick-off with challenges where current champions Jonas Villanueva (Air 21), Mark Cardona (Air 21) and Chris Ellis (Barangay Ginebra) will be defending their titles.

Highlights of the weekend are Skills Challenge and PBA Greats vs Stalwarts. This will start at 6:30PM on April 4, 2014. The weekend will end with the much anticipated PBA All-Stars vs Gilas Pilipinas game on April 6, 2014, 5:00PM. The weekend will also include basketball clinics, hospital visits, medical visits, meet and greet, referee clinics and coaches clinics in selected SM Supermalls.

National Team Coach Chot Reyes will be leading the Gilas Pilipinas team composed of Jayson Castro, Justin Melton, Gabe Norwood, Ranidel de Ocampo, and Junmar Fajardo. The PBA All-Star team will have a starting line-up of Mark Barocca, James Yap, Chris Ellis, Mac Baracael, and Greg Slaughter.

The Mall of Asia Arena, operated by SM Lifestyle Entertainment, Inc., has a seating capacity of 15,000, with a full-house capacity of 20,000. It has been the venue for world class concerts and sports events in the country. The Mall of Asia Arena, through its commitment to change the game and elevate entertainment for the Filipino audience, guarantees a world-class events and entertainment experience to its audience.

For April 4, 2014, 6:30PM, ticket prices are as follows: VIP (Courtside) – PHP 1,410; Patron A – PHP 1,230.00; Patron B – PHP 1,140; Lower Box A – PHP 1,005.00; Lower Box B – PHP 960.00; Lower Box C – PHP 915.00; Upper Box – PHP 475.00; and General Admission – PHP 340.00.

For April 6, 2014, 5:00PM, ticket prices are as follows: VIP (Courtside) – PHP 1,550; Patron A – PHP 1,350.00; Patron B – PHP 1,250; Lower Box A – PHP 1,100.00; Lower Box B – PHP 1,050.00; Lower Box C – PHP 1,000.00; Upper Box – PHP 525.00; and General Admission – PHP 375.00.

For each day, patrons who purchase VIP to Lower Box tickets also receive a snack along with their ticket.

The Rebirth of SM Lifestyle Entertainment Incorporated

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From its humble beginning under West Avenue Theatres Corporation (WATC), SM Cinema has grown to 267 cinemas in SM Supermalls across the country. This success drives WATC to expand its services by carrying 12 major brands with just a span of five years.

 

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WATC however, could not hold true its name as a sole corporation for cinemas anymore. Thus under the leadership of SM founder Hans Sy Sr. and management of Edgar C. Tejerero, the President of SM Lifestyle Entertainment Incorporated, came the metamorphosis of WATC to SM Lifestyle Entertainment Incorporated.

 

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SM Lifestyle Entertainment Incorporate (SMLEI) is a 360 degree educational, sports, and recreational arm of the SM Prime Holdings Inc. It provides the best in lifestyle and entertainment offer that everyone deserves. It redefines the concept of convenience as an amenity and not a privilege.

 

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“At SM Lifestyle Entertainment Incorporated, our mission is to make our entertainment and food brands the first choice among all Filipinos because of the great experience and value for money that we provide through our empowered managers and motivated co-workers. Our world-class recreational facilities, products and services aim to provide Filipinos more venues to create wonderful memories with their families, friends and loved ones,” says Edgar C. Tejerero, SMLEI President.

 

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The 12 major brands of SMLEI that caters to all Filipinos and encourage lifestyle entertainment, leisure and enjoyment are the SM Cinema, IMAX, Director’s Club Cinema, WM Cinemas, Snack Time, SM Tickets, ePlus Tap to Pay, ePlus Digital, Mall of Asia Arena, SM Science Center, SM Bowling Center and SM Skating Rink.

 

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