From its humble beginning under West Avenue Theatres Corporation (WATC), SM Cinema has grown to 267 cinemas in SM Supermalls across the country. This success drives WATC to expand its services by carrying 12 major brands with just a span of five years.
WATC however, could not hold true its name as a sole corporation for cinemas anymore. Thus under the leadership of SM founder Hans Sy Sr. and management of Edgar C. Tejerero, the President of SM Lifestyle Entertainment Incorporated, came the metamorphosis of WATC to SM Lifestyle Entertainment Incorporated.
SM Lifestyle Entertainment Incorporate (SMLEI) is a 360 degree educational, sports, and recreational arm of the SM Prime Holdings Inc. It provides the best in lifestyle and entertainment offer that everyone deserves. It redefines the concept of convenience as an amenity and not a privilege.
“At SM Lifestyle Entertainment Incorporated, our mission is to make our entertainment and food brands the first choice among all Filipinos because of the great experience and value for money that we provide through our empowered managers and motivated co-workers. Our world-class recreational facilities, products and services aim to provide Filipinos more venues to create wonderful memories with their families, friends and loved ones,” says Edgar C. Tejerero, SMLEI President.
The 12 major brands of SMLEI that caters to all Filipinos and encourage lifestyle entertainment, leisure and enjoyment are the SM Cinema, IMAX, Director’s Club Cinema, WM Cinemas, Snack Time, SM Tickets, ePlus Tap to Pay, ePlus Digital, Mall of Asia Arena, SM Science Center, SM Bowling Center and SM Skating Rink.
