SIA To Invest US$325 Million To Fit Latest Cabin Products To Boeing 777-300ER Fleet

Singapore Airlines is to invest US$325 million to upgrade 19 Boeing 777-300ERs with the latest generation of cabin products, featuring new seats in all classes of travel and the world’s most advanced in-flight entertainment system.

The significant investment programme will provide consistency across the Airline’s entire B777-300ER fleet, with next-generation cabin products that are the new industry benchmark for premium air travel.

Singapore Airlines introduced the new cabin products in September 2013 after taking delivery of the first of eight additional B777-300ERs ordered from Boeing. The upgrade programme announced today will see the same products fitted to 19 existing B777-300ERs. Installation work is expected to begin early in 2015, with all aircraft completed by September 2016.

“Feedback about our next generation cabin products has been extremely positive and our customers have been asking for them to be fitted on more aircraft. We have listened,” said Executive Vice President Commercial, Mr Mak Swee Wah.

“This significant investment demonstrates our commitment to constantly enhancing our products and services, and further demonstrates our confidence in the future for premium full-service air travel.”

The new cabin products are currently available on selected daily services to London Heathrow and Tokyo Narita. They were introduced after more than two years of development with world-renowned design firms, including BMW Group DesignworksUSA and James Park Associates.

The new First Class seat offers enhanced comfort, featuring a fixed-back shell design with curved side panels for added privacy. Set in a modern, welcoming cabin, the seat also features an ergonomically sculpted cushion and adjustable headrest, with customised in-seat lighting. At 35 inches in width and with an increased bed length of 82 inches, it is one of the most spacious First Class products in the sky.

The new Business Class seat offers greater recline at 132 degrees, with an improved ergonomic seat cushion. Two new seating positions have been introduced – ‘Lazy Z’ and ‘Sundeck’ – providing even greater flexibility for customers to choose their preferred ways to work or relax. When converted, it becomes the industry’s widest full-flat bed, at 78 inches in length, with a padded headboard cushion for enhanced comfort. More stowage space has also been added, with an amenity stowage area on the side console and laptop stowage area.

The new Economy Class seat also provides additional comfort, with increased personal space and legroom. Seats feature new backrest cushions with side bolsters for better support. An ergonomically sculpted headrest cushion provides an increased range of height adjustments and improved neck support.

Complementing the new seats is the latest KrisWorld in-flight entertainment system. Upgraded with the latest hardware offerings and an intuitive graphical user interface, it is the world’s most advanced in-flight entertainment system.

First Class customers can enjoy the new KrisWorld on a 24-inch LCD screen, with video touch-screen handset. Business Class features an 18-inch LCD screen and touch-screen handset, while Economy Class features an 11.1-inch touch-screen monitor and touch-screen handset.

SIA To Invest US$325 Million To Fit Latest Cabin Products To Boeing 777-300ER Fleet

Singapore Airlines is to invest US$325 million to upgrade 19 Boeing 777-300ERs with the latest generation of cabin products, featuring new seats in all classes of travel and the world’s most advanced in-flight entertainment system.

The significant investment programme will provide consistency across the Airline’s entire B777-300ER fleet, with next-generation cabin products that are the new industry benchmark for premium air travel.

Singapore Airlines introduced the new cabin products in September 2013 after taking delivery of the first of eight additional B777-300ERs ordered from Boeing. The upgrade programme announced today will see the same products fitted to 19 existing B777-300ERs. Installation work is expected to begin early in 2015, with all aircraft completed by September 2016.

“Feedback about our next generation cabin products has been extremely positive and our customers have been asking for them to be fitted on more aircraft. We have listened,” said Executive Vice President Commercial, Mr Mak Swee Wah.

“This significant investment demonstrates our commitment to constantly enhancing our products and services, and further demonstrates our confidence in the future for premium full-service air travel.”

The new cabin products are currently available on selected daily services to London Heathrow and Tokyo Narita. They were introduced after more than two years of development with world-renowned design firms, including BMW Group DesignworksUSA and James Park Associates.

The new First Class seat offers enhanced comfort, featuring a fixed-back shell design with curved side panels for added privacy. Set in a modern, welcoming cabin, the seat also features an ergonomically sculpted cushion and adjustable headrest, with customised in-seat lighting. At 35 inches in width and with an increased bed length of 82 inches, it is one of the most spacious First Class products in the sky.

The new Business Class seat offers greater recline at 132 degrees, with an improved ergonomic seat cushion. Two new seating positions have been introduced – ‘Lazy Z’ and ‘Sundeck’ – providing even greater flexibility for customers to choose their preferred ways to work or relax. When converted, it becomes the industry’s widest full-flat bed, at 78 inches in length, with a padded headboard cushion for enhanced comfort. More stowage space has also been added, with an amenity stowage area on the side console and laptop stowage area.

The new Economy Class seat also provides additional comfort, with increased personal space and legroom. Seats feature new backrest cushions with side bolsters for better support. An ergonomically sculpted headrest cushion provides an increased range of height adjustments and improved neck support.

Complementing the new seats is the latest KrisWorld in-flight entertainment system. Upgraded with the latest hardware offerings and an intuitive graphical user interface, it is the world’s most advanced in-flight entertainment system.

First Class customers can enjoy the new KrisWorld on a 24-inch LCD screen, with video touch-screen handset. Business Class features an 18-inch LCD screen and touch-screen handset, while Economy Class features an 11.1-inch touch-screen monitor and touch-screen handset.

SINGAPORE AIRLINES to be Title Sponsor of Formula 1 Singapore Grand Prix

Singapore Airlines has signed an agreement with the Formula One Group to be the Title Sponsor of the FORMULA 1 SINGAPORE GRAND PRIX.

This year’s event will be named the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX and will take place from 19 to 21 September at the Marina Bay Street Circuit.

“We are thrilled to be taking up the title sponsorship of one of the most exciting races on the F1 calendar, and we are especially pleased to be doing so in the lead-up to Singapore’s 50th birthday next year,” said Singapore Airlines CEO, Mr Goh Choon Phong.

“Singapore Airlines has always supported the development of both sports and tourism. Through our involvement with the world’s first F1® night race we will be able to enhance both for the benefit of Singaporeans and visitors alike.”

Formula One Group CEO Mr Bernie Ecclestone added: “We are very happy to have Singapore Airlines join the Formula One family by becoming the Title Sponsor of the extremely popular FORMULA 1 SINGAPORE GRAND PRIX, which was the first Formula 1® night race, and demonstrates Singapore’s forward thinking, an attribute Singapore Airlines has always achieved.”

More Reasons to Travel with Citi PremierMiles this Summer

Summer is in the air and it’s the perfect time to pack and fly with more flights and more sights from the Citi PremierMiles Card.

Not sure where to go? Choose from a multitude of destinations now that Citi has teamed up with new airline partners: Etihad Airways, Garuda Indonesia, Eva Air, and Malaysia Airlines. You can now fly using your Citi PremierMiles rewards with over 60 airlines including Cathay Pacific, British Airways, Singapore Airlines, Delta Air Lines, Philippine Airlines and Thai Airways.

Need somewhere to stay? Citi PremierMiles also teamed up with Hilton HHonors Worldwide and Intercontinental Hotel Group, offering you the chance to redeem free stays with your PremierMiles. You can use your miles in Hilton Hhonors Worldwide at a rate of 1 PremierMile to 1.5 Hhonors points, and in Intercontinental Hotel Group (IHG) Rewards Club at a rate of 1 PremierMile to 1 IHG point.

According to Consumer Business Manager Bea Tan for Citi Philippines, travel continues to be a strong aspiration for many Filipinos. “This is why Citi PremierMiles continues to attract clients as we strengthen our wide suite of travel-focused rewards. Indeed, this is one card you want to take with you wherever you go – either to earn the miles or to redeem them, plus of course experience exclusive privileges.”

Keep using your Citi PremierMiles to book your flights and accumulate more air miles for free flights. Every P30 spend for PremierMiles Platinum or P40 for PremierMiles earns you 1 PremierMile. Simply convert your PremierMiles to air miles of your preferred frequent flyer program, including Asia Miles, Executive Club, KrisFlyer, Mabuhay Miles, Royal Orchid Plus, SkyMiles, Etihad Guest, Evergreen/ Infinity Mileagelands, Garuda Frequent Flyer, and Enrich. One PremierMile equals one air mile.

What’s more, you can even use your PremierMiles to pay off various travel expenses, like cruises and car rentals. And if you’re flying from Manila, don’t forget to use your PremierMiles card for complimentary access to the MIASCOR lounge at NAIA 1, regardless of airline or class you fly, for a relaxing wait at the airport.

Of course, your PremierMiles never expire so accumulate and keep them for as long as you want, until you decide to exchange them for free flights or upgrades or what other travel reward your heart desires.

Finally, you are assured of peace of mind when you travel as Citi PremierMiles has a range of travel inconvenience protection from Missed Flight Protection to Delayed/Cancelled Flight Protection to Delayed Luggage Protection to Lost Luggage Protection.

More Reasons to Travel with Citi PremierMiles this Summer

Summer is in the air and it’s the perfect time to pack and fly with more flights and more sights from the Citi PremierMiles Card.

Not sure where to go? Choose from a multitude of destinations now that Citi has teamed up with new airline partners: Etihad Airways, Garuda Indonesia, Eva Air, and Malaysia Airlines. You can now fly using your Citi PremierMiles rewards with over 60 airlines including Cathay Pacific, British Airways, Singapore Airlines, Delta Air Lines, Philippine Airlines and Thai Airways.

Need somewhere to stay? Citi PremierMiles also teamed up with Hilton HHonors Worldwide and Intercontinental Hotel Group, offering you the chance to redeem free stays with your PremierMiles. You can use your miles in Hilton Hhonors Worldwide at a rate of 1 PremierMile to 1.5 Hhonors points, and in Intercontinental Hotel Group (IHG) Rewards Club at a rate of 1 PremierMile to 1 IHG point.

According to Consumer Business Manager Bea Tan for Citi Philippines, travel continues to be a strong aspiration for many Filipinos. “This is why Citi PremierMiles continues to attract clients as we strengthen our wide suite of travel-focused rewards. Indeed, this is one card you want to take with you wherever you go – either to earn the miles or to redeem them, plus of course experience exclusive privileges.”

Keep using your Citi PremierMiles to book your flights and accumulate more air miles for free flights. Every P30 spend for PremierMiles Platinum or P40 for PremierMiles earns you 1 PremierMile. Simply convert your PremierMiles to air miles of your preferred frequent flyer program, including Asia Miles, Executive Club, KrisFlyer, Mabuhay Miles, Royal Orchid Plus, SkyMiles, Etihad Guest, Evergreen/ Infinity Mileagelands, Garuda Frequent Flyer, and Enrich. One PremierMile equals one air mile.

What’s more, you can even use your PremierMiles to pay off various travel expenses, like cruises and car rentals. And if you’re flying from Manila, don’t forget to use your PremierMiles card for complimentary access to the MIASCOR lounge at NAIA 1, regardless of airline or class you fly, for a relaxing wait at the airport.

Of course, your PremierMiles never expire so accumulate and keep them for as long as you want, until you decide to exchange them for free flights or upgrades or what other travel reward your heart desires.

Finally, you are assured of peace of mind when you travel as Citi PremierMiles has a range of travel inconvenience protection from Missed Flight Protection to Delayed/Cancelled Flight Protection to Delayed Luggage Protection to Lost Luggage Protection.