Over 300 China Bank branch managers, area heads, and region heads nationwide are gathering at the 2015 Retail Banking Business (RBB) National Convention from February 26 to 27, 2015 in Davao City. With the theme, “Evolution: Customer-Centric Organization,” the convention aims to strengthen RBB’s teamwork to drive China Bank’s continued evolution to become the best bank for customers amid an increasingly complex and regulated banking environment. It is also a message to China Bankers that individually, they must also evolve to be a more responsive, engaged, and connected banking partner to customers; to continue upgrading their skills and knowledge to adapt more effectively to a changing industry.
“It’s the digital age. We live, work, learn, play, socialize, shop, and bank in a digital world. There are no barriers, everything is connected. Information is available at the speed of a text, a blog, a post, a tweet. In this age of ubiquitous computing, China Bank’s most valuable asset is not technology but us. We set goals, carry out tasks, make decisions, and make technology work to our advantage. Empowered with technology, we can increase productivity and efficiency, expand market share, eliminate time and location boundaries, make China Bank stronger and more profitable, become a truly customer-centric organization, and provide the best service to our customers,” said RBB Deputy Head Rosemarie Gan of the theme.
RBB-National Marketing Unit Head Manuel Te said the annual convention is both a respite for the hard working branch managers and an opportunity for them to gain insights into the most pressing issues related to the changing market dynamics affecting the Bank and the industry.
“The convention is a forum for us to take stock of past achievements and to rally the team to achieve our targets for 2015. We have a balanced program, engaging speakers, and delightful entertainment to ensure our delegates enjoy and learn from this convention,” said Te.
The 2015 RBB National Convention kicks off Thursday afternoon, February 26, with the plenary session, followed by engagement activities at the SMX Convention Center Davao. The first day ends with the MCBL session and a short discussion of the next day’s activity. On Friday, February 27, the delegates will enjoy a teambuilding activity in the morning at Paradise Island Park & Beach Resort and hours of free time to swim, shop, or explore, until the main event in the evening—the Major Awards. Most of the delegates will leave Davao City the following day, February 28.
The 2015 RBB National Convention kicks off Thursday afternoon, February 26, with the plenary session, followed by engagement activities at the SMX Convention Center Davao. On Friday, February 27, the delegates will enjoy a teambuilding activity in the morning at Paradise Island Park & Beach Resort and hours of free time to swim, shop, or explore, until the main event in the evening—the Major Awards. Most of the delegates will leave Davao City the following day, February 28.
Founded in 1920, China Bank is the country’s first privately-owned local commercial bank. It serves the banking needs of the corporate, commercial, and retail markets. The China Bank Group has 475 branches to date: 314 for China Bank, 83 for China Bank Savings, and 78 for Plantersbank. This vast branch network is complemented by electronic banking channels—ATM, online, mobile, and phone banking—that provide 24/7 service.