Category: Qatar Airways

Qatar Airways reached yet another milestone when it became the most ‘liked’ global airline on Facebook, the world’s most popular social media networking site. The airline overtook its nearest competitor and claimed first position last week while reaching eight million fans on its global page.

Only six months ago the airline had four million fans, before quickly working its way up to the most liked airline on Facebook. Qatar Airways, which was awarded Best Use of Emerging Platforms at the 5th Annual SimpliFlying Awards held in New York two months ago, has managed to increase its Facebook fan base by approximately 2,560% in just two years.

The steady climb to most liked global airline has been a result of the airline’s ever-increasing online engagement with its fans, including region specific promotions and its global partnership with FC Barcelona. In addition to winning fans with its new route launches, the airline has also been closely followed as it launched its A380 to London, Paris and Bangkok, and as it awaits the imminent arrival of the A350 XWB for which it is the global launch customer.

Popular online competitions including Safarigram, FCB Join the Club and targeting fans in their own language have also helped increase fan growth and interaction.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker said: “Qatar Airways has long recognised the importance of digital media in our day-to-day business. Using new and creative ways to engage with our fans, while increasing the level of engagement, helps us stay at the forefront of customer service while keeping in touch with our passengers’ needs and constantly adapting to them. And our quick rise to most liked airline on Facebook reaffirms that our passengers support this.”

Qatar Airways Senior Vice President Marketing and Corporate Communications Ms. Salam Al Shawa, said: “We are extremely proud of this achievement and the fact that we have grown from 49th to 1st place in less than 18 months. During this time we have attracted more than 8,000,000 fans by adapting to the ever-growing significance of social media versus traditional media, and by keeping a sharp focus on creating quality content while actively engaging with our followers.”

Qatar Airways reached yet another milestone when it became the most ‘liked’ global airline on Facebook, the world’s most popular social media networking site. The airline overtook its nearest competitor and claimed first position last week while reaching eight million fans on its global page.

Only six months ago the airline had four million fans, before quickly working its way up to the most liked airline on Facebook. Qatar Airways, which was awarded Best Use of Emerging Platforms at the 5th Annual SimpliFlying Awards held in New York two months ago, has managed to increase its Facebook fan base by approximately 2,560% in just two years.

The steady climb to most liked global airline has been a result of the airline’s ever-increasing online engagement with its fans, including region specific promotions and its global partnership with FC Barcelona. In addition to winning fans with its new route launches, the airline has also been closely followed as it launched its A380 to London, Paris and Bangkok, and as it awaits the imminent arrival of the A350 XWB for which it is the global launch customer.

Popular online competitions including Safarigram, FCB Join the Club and targeting fans in their own language have also helped increase fan growth and interaction.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker said: “Qatar Airways has long recognised the importance of digital media in our day-to-day business. Using new and creative ways to engage with our fans, while increasing the level of engagement, helps us stay at the forefront of customer service while keeping in touch with our passengers’ needs and constantly adapting to them. And our quick rise to most liked airline on Facebook reaffirms that our passengers support this.”

Qatar Airways Senior Vice President Marketing and Corporate Communications Ms. Salam Al Shawa, said: “We are extremely proud of this achievement and the fact that we have grown from 49th to 1st place in less than 18 months. During this time we have attracted more than 8,000,000 fans by adapting to the ever-growing significance of social media versus traditional media, and by keeping a sharp focus on creating quality content while actively engaging with our followers.”

Hamad International Airport Chief Operating Officer, Mr. Badr Al Meer (second from right) and Qatar Airways Chief Planning Officer, Mr. Richard Roberts (third from right), cut a celebratory cake in commemoration of the first year anniversary of Qatar Airways joining the oneworld global airline alliance.

Qatar Airways celebrated its first anniversary of joining the oneworld airline alliance network on 30th October, having joined the global partnership one year prior.

The only carrier in the Gulf to belong to the oneworld alliance, Qatar Airways now offers an unrivalled network alongside its other leading oneworld member airlines, to some 1,000 destinations in more than 150 countries across the globe.

In celebration of the milestone, Qatar Airways offered a premium three-day sale on destinations across its worldwide network, together with a special offer for its Privilege Club members who can earn up to 5,000 bonus Qmiles, when they fly with any oneworld partner airlines until 30th November.

Employees from Qatar Airways also gathered to mark the anniversary with a celebratory cake cutting ceremony at the airline’s new home and hub, Hamad International Airport, performed by the airport’s Chief Operating Officer, Mr. Badr Al Meer and Qatar Airways Chief Planning Officer, Mr. Richard Roberts. This was followed by staff participation in the first visit to Doha of the alliance’s oneday, oneteam, oneworld training and awareness roadshow, which is currently touring key oneworld hub airports worldwide.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, commented; “Joining oneworld provided a whole new world of benefits for travellers across the globe. It enables Qatar Airways to offer our passengers an unrivalled global network served by partners that include leading airlines from every region. These same passengers have also benefitted from the premium lounge facilities on offer across our alliance’s network and the opportunity of earning Qmiles wherever they may travel in the world.”

oneworld Chief Executive Bruce Ashby added: “oneworld aims to be the first choice alliance for the world’s frequent international travellers – with an unrivalled collection of quality carriers, delivering unmatched benefits to customers and to member airlines alike. oneworld is delighted and proud to be the only global alliance to feature one of the major Gulf carriers, enabling us to be the only global alliance to offer consumers the services and benefits offered by both a global alliance, and a Gulf carrier, positioning oneworld as the leading alliance in what is one of the world’s fastest growing regions for air travel demand.”

Qatar Airways has seen rapid growth in just 17 years of operation, to the point where today it is flying a modern fleet of 139 aircraft to 145 key business and leisure destinations across Europe, the Middle East, Africa, Asia Pacific, North America and South America.