Honda showcases advanced safety features of City and Jazz

Honda may have established itself in the automotive industry with an aggressive approach to vehicle design, engineering, and tuning, but its number-one priority, as reinforced by its latest model releases, is still customer safety.

Honda Cars Philippines, Inc. (HCPI) recently held the Honda City and Jazz VSA Safety Driving Experience for the local motoring media, featuring the newest generations of its top-selling subcompact offerings. The event highlighted the Anti-lock Brake System with Electronic Brake-Force Distribution (ABS with EBD) and the Vehicle Stability Assist (VSA) systems, both state-of-the-art active safety features inherent in the top variants of the two models (City VX+, Jazz VX and Jazz VX+).

Mr. Toshio Kuwahara, HCPI president and general manager, stressed that Honda has kept passenger safety its top consideration over the years. “Our cars have always been infused with the latest vehicle safety systems available on the market,” he said. “We are proud to be one of the first brands to include these high-end safety features in our affordable sedan and hatchback models. This makes the Honda City and the Honda Jazz two of the safest and most technically advanced vehicles in the subcompact class today.”

In the VSA Safety Driving Experience, 15 motoring press personalities were instructed to do three different driving exercises using both the City VX+ and the Jazz VX+, in order for them to experience the said safety systems at work. The first was Slip and Grip, an emergency-braking and full-acceleration exercise with one side of the vehicle on a slippery and wet surface, and the other on a high-grip and dry surface. It made use of ABS with EBD and the Traction Control feature standard on both top-tier variants.

The second driving exercise was Side Slip, which simulated a panic-braking situation in the middle of a high-speed turn. VSA limited the cars’ tendencies to plow and fishtail during such maneuvers, while ABS with EBD delivered stronger braking force to the wheels with more grip. These kept the cars on their intended path of travel.

The third hands-on driving exercise, Brake and Evade, involved simultaneous sudden braking and lane change over a slippery surface. Again, ABS with EBD and VSA were automatically deployed to maintain the cars’ balance and prevent them from completely losing traction throughout the maneuver. They also allowed the drivers to avoid an obstacle on the road despite the low-grip surface. And as in the previous exercises, the Emergency Stop Signal (ESS) feature flashed the brake lights to warn trailing cars of the sudden brake application.

Mr. Georges Ramirez, HCPI event organizer, described the objectives of the three driving exercises: “The last thing you would want as a driver is to be involved in an accident. These exercises illustrated how both the top variants of the Honda Jazz and the Honda City are well-equipped to give you confidence on the road in order to handle emergency driving situations.”

All variants of the Honda City and Jazz are equipped with standard safety features such as the Anti-Lock Brake System with Electronic Brake-Force Distribution and Dual Airbags. Suggested retail prices start from P756,000 for the City and P768,000 for the Jazz. The models tested in this activity retails for P970,000 (City 1.5 VX+) and P948,000 (Jazz VX+). More details are available at www.hondaphil.com or any of the authorized Honda dealerships nationwide.

Honda recognizes the newly established dealers as “Good Green Dealers”

Honda Cars Greenhills Photo (from left to right): Peter Angliongto – HCKI Group Director, Toshio Kuwahara – HCPI President & GM, Johnny Gohh – HCKI Group Director, Joseph Ocampo – Parts & Service Manager HCGH, Tina Marcelino – HCGH Branch Manager, Medel Nera – President House of Investments, Jie Salcedo – Sales Manager HCGH, Johnny Fetalvero – HCKI Group General Manager, Norman Millare – HCPI Customer Service Division Head, Chito Jamias HCQC Group General Manager, Mr. Masanao Kataoka – HCPI Marketing & Sales Adviser and Mr. Roman Nite – HCGH Pollution Control Officer.

Honda Cars Philippines, Inc. (HCPI) recently recognized Honda Cars Greenhills (HCGH) and Honda Cars Marcos (HCMH) as “Certified Good Green Dealer” in a ceremony held on May 6, 2014 at their respective dealerships.

HCGH started its operations last November 14, 2013, while HCMH last January 26, 2014 are the newest additions to the Yuchengco Group of Companies’ (YGC) Honda dealership network. These two new dealerships took the add-on challenges positively to include environmental initiative in its sales operations, particularly in the sale of its products, services and parts. Both HCGH and HCMH were able to complete the Step-1 requirements of HCPI’s Green Dealer Program.

To acquire complete certification, the dealer must effectively implement activities under its 2-step program. Step 1 activities include waste management, recycling, basic safety, use of personnel protective equipment and compliance to legal requirements. Whereas, Step 2 activities include contribution to local community through CSR projects, energy and environmental conservation, economical chemical use and control, improved waste management system, improved recycling program and complete safety and personnel protective equipment.

Honda Cars Marcos Highway Photo (from left to right): Rocky Montoya – Branch Manager Honda Cars Marikina, Eugene Alvar – HCMH General Sales Manager, Toshio Kuwahara – HCPI President & GM, Chito Jamias – HCQC Group General Manager, Aris Manrique – HCMH Pollution Control Officer, Abet Bernardo – HCMH Parts & Service Manager, Ruel Morales – HCMH Branch Manager, Medel Nera – President House of Investments, Norman Millare – HCPI Customer Service Division Head and Deo Olegario – Honda Cars Fairview Branch Manager

The Green Dealer Plaque and Certificate were presented by HCPI’s President and General Manager – Mr. Toshio Kuwahara and Customer Service Division Head – Mr. Norman Millare.

“We appreciate YGC’s cooperation and support in fulfilling HCPI’s endeavor to achieve an exceptional level of environment friendliness in our operation. We are looking forward to achieving 100% certification of good green Honda cars dealerships nationwide”, Mr. Kuwahara said.

This ‘Green Dealer’ program is in line with the Global Honda Environmental Initiatives towards helping in the preservation, conservation, and protection of the environment.

Honda recognizes the newly established dealers as “Good Green Dealers”

Honda Cars Greenhills Photo (from left to right): Peter Angliongto – HCKI Group Director, Toshio Kuwahara – HCPI President & GM, Johnny Gohh – HCKI Group Director, Joseph Ocampo – Parts & Service Manager HCGH, Tina Marcelino – HCGH Branch Manager, Medel Nera – President House of Investments, Jie Salcedo – Sales Manager HCGH, Johnny Fetalvero – HCKI Group General Manager, Norman Millare – HCPI Customer Service Division Head, Chito Jamias HCQC Group General Manager, Mr. Masanao Kataoka – HCPI Marketing & Sales Adviser and Mr. Roman Nite – HCGH Pollution Control Officer.

Honda Cars Philippines, Inc. (HCPI) recently recognized Honda Cars Greenhills (HCGH) and Honda Cars Marcos (HCMH) as “Certified Good Green Dealer” in a ceremony held on May 6, 2014 at their respective dealerships.

HCGH started its operations last November 14, 2013, while HCMH last January 26, 2014 are the newest additions to the Yuchengco Group of Companies’ (YGC) Honda dealership network. These two new dealerships took the add-on challenges positively to include environmental initiative in its sales operations, particularly in the sale of its products, services and parts. Both HCGH and HCMH were able to complete the Step-1 requirements of HCPI’s Green Dealer Program.

To acquire complete certification, the dealer must effectively implement activities under its 2-step program. Step 1 activities include waste management, recycling, basic safety, use of personnel protective equipment and compliance to legal requirements. Whereas, Step 2 activities include contribution to local community through CSR projects, energy and environmental conservation, economical chemical use and control, improved waste management system, improved recycling program and complete safety and personnel protective equipment.

Honda Cars Marcos Highway Photo (from left to right): Rocky Montoya – Branch Manager Honda Cars Marikina, Eugene Alvar – HCMH General Sales Manager, Toshio Kuwahara – HCPI President & GM, Chito Jamias – HCQC Group General Manager, Aris Manrique – HCMH Pollution Control Officer, Abet Bernardo – HCMH Parts & Service Manager, Ruel Morales – HCMH Branch Manager, Medel Nera – President House of Investments, Norman Millare – HCPI Customer Service Division Head and Deo Olegario – Honda Cars Fairview Branch Manager

The Green Dealer Plaque and Certificate were presented by HCPI’s President and General Manager – Mr. Toshio Kuwahara and Customer Service Division Head – Mr. Norman Millare.

“We appreciate YGC’s cooperation and support in fulfilling HCPI’s endeavor to achieve an exceptional level of environment friendliness in our operation. We are looking forward to achieving 100% certification of good green Honda cars dealerships nationwide”, Mr. Kuwahara said.

This ‘Green Dealer’ program is in line with the Global Honda Environmental Initiatives towards helping in the preservation, conservation, and protection of the environment.

Honda recognizes the newly established dealers as “Good Green Dealers”

Honda Cars Greenhills Photo (from left to right): Peter Angliongto – HCKI Group Director, Toshio Kuwahara – HCPI President & GM, Johnny Gohh – HCKI Group Director, Joseph Ocampo – Parts & Service Manager HCGH, Tina Marcelino – HCGH Branch Manager, Medel Nera – President House of Investments, Jie Salcedo – Sales Manager HCGH, Johnny Fetalvero – HCKI Group General Manager, Norman Millare – HCPI Customer Service Division Head, Chito Jamias HCQC Group General Manager, Mr. Masanao Kataoka – HCPI Marketing & Sales Adviser and Mr. Roman Nite – HCGH Pollution Control Officer.

Honda Cars Philippines, Inc. (HCPI) recently recognized Honda Cars Greenhills (HCGH) and Honda Cars Marcos (HCMH) as “Certified Good Green Dealer” in a ceremony held on May 6, 2014 at their respective dealerships.

HCGH started its operations last November 14, 2013, while HCMH last January 26, 2014 are the newest additions to the Yuchengco Group of Companies’ (YGC) Honda dealership network. These two new dealerships took the add-on challenges positively to include environmental initiative in its sales operations, particularly in the sale of its products, services and parts. Both HCGH and HCMH were able to complete the Step-1 requirements of HCPI’s Green Dealer Program.

To acquire complete certification, the dealer must effectively implement activities under its 2-step program. Step 1 activities include waste management, recycling, basic safety, use of personnel protective equipment and compliance to legal requirements. Whereas, Step 2 activities include contribution to local community through CSR projects, energy and environmental conservation, economical chemical use and control, improved waste management system, improved recycling program and complete safety and personnel protective equipment.

Honda Cars Marcos Highway Photo (from left to right): Rocky Montoya – Branch Manager Honda Cars Marikina, Eugene Alvar – HCMH General Sales Manager, Toshio Kuwahara – HCPI President & GM, Chito Jamias – HCQC Group General Manager, Aris Manrique – HCMH Pollution Control Officer, Abet Bernardo – HCMH Parts & Service Manager, Ruel Morales – HCMH Branch Manager, Medel Nera – President House of Investments, Norman Millare – HCPI Customer Service Division Head and Deo Olegario – Honda Cars Fairview Branch Manager

The Green Dealer Plaque and Certificate were presented by HCPI’s President and General Manager – Mr. Toshio Kuwahara and Customer Service Division Head – Mr. Norman Millare.

“We appreciate YGC’s cooperation and support in fulfilling HCPI’s endeavor to achieve an exceptional level of environment friendliness in our operation. We are looking forward to achieving 100% certification of good green Honda cars dealerships nationwide”, Mr. Kuwahara said.

This ‘Green Dealer’ program is in line with the Global Honda Environmental Initiatives towards helping in the preservation, conservation, and protection of the environment.

Honda Cars Philippines, Inc. Names New President and General Manager

Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit names Mr. Toshio Kuwahara as its new President and General Manager effective April 1, 2014. Mr. Kuwahara is filling the post formerly held by Mr. Tatsuya Natsume, who has been assigned a new post in Brazil.

In 2009, Mr. Kuwahara was handed his first assignment in the Philippines when he was appointed as Senior Assistant Vice President for HCPI’s Marketing and Sales Division. “My job in the Philippines is very special to me; not only because this is my first time in the country but also because this is my first assignment in Honda’s automobile business”, according to Mr. Kuwahara during a press meeting. Prior to his move to the automobile business, he previously held posts in Honda’s motorcycle business unit for the Asia and Oceania market.

For almost five years, Mr. Kuwahara has been working closely with Filipinos in both HCPI and Honda Cars dealerships during his stint as the marketing guru. He took this opportunity to know more about the Filipinos and specifically their tastes in vehicles. “As one of Honda’s thrust, we always make it a point to satisfy our customers in every aspect of their transactions with us. It is crucial that we know their wants and how we can deliver them”, Mr. Kuwahara said. Now that he is the main man behind HCPI, Mr. Kuwahara has this to say, “I am very privileged to be given a bigger responsibility for the same market. Rest assured that it is my goal to provide vehicles that the Filipino customers dream of having. I anticipate that what our team has been developing for years are spot on”.

Inquired about his more concrete plans for HCPI during his first year, Mr. Kuwahara was quoted saying, “We will keep you very busy this year. Expect new Honda models to be available in the market soon. You will actually see the All New City very soon.” Optimistic about their new products for the Filipinos, Mr. Kuwahara sees a strong resurgence of the Honda brand in the automotive scene.

While dedicating most of his time learning about the Philippine automotive operations, Mr. Kuwahara also allowed himself to discover the beauty of the Philippines and its people. “For every free time that I have, I always try to take my family on a trip and explore your country together. My wife and kids love the Philippines as much as I do. This country is filled with so much uniqueness – the incomparable Filipino hospitality, impeccable work dedication and being one of the happiest people I know. Well, it’s not hard to be happy if you have such beautiful country and amazing people,” shares Mr. Kuwahara.