Category: Mitsubishi Motors Philippines Corp. (MMPC)

Mitsubishi Motors Philippines unveils the All-new Strada

PRNEWS Admin Leave a comment

Mitsubishi Motors Philippines Corp. (MMPC) brings more excitement to the pickup segment as it unveils the all-new Mitsubishi Strada. This 5th generation model is engineered as a sport utility truck combining the functionality of a pickup truck, comfort of a passenger car and amenities of a Sport Utility Vehicle (SUV).

After its grand launch in Thailand last year, the Philippines is the second country to release the 5th generation Strada. It will also be introduced in the ASEAN, Oceania, Middle East, Europe, Africa, Latin America and will soon be exported to 150 countries. The all-new Strada is manufactured by Mitsubishi Motors Thailand.

Beyond its new look, the improvements on the performance and other features of the All-new Strada are easily noticeable. In the Philippines, the all-new Strada will be available in 6 variants, two wheel drive (2WD): GL 4×2 base model Manual Transmission (MT), GLX 4×2 MT, GLX V 4×2 Automatic Transmission (AT) and four wheel drive (4WD): GL 4×4 base model MT, GLS V 4×4 MT and GLS Sport V 4×4 AT.

At the heart of the Variable Geometry Turbocharged (VGT) variants is a 2.5 Liter 4 In-Line 16-Valve DOHC Turbocharged (VGT) and Intercooled Common Rail Direct Injection Diesel (4D56). Thanks to this reliable engine which creates a maximum power of 178Ps/4,000rpm and an improved torque of 400N-m/2,000rpm. The top of the line GLS Sport V is equipped with an electronic dial of the Super Select 4WD-II.

The exterior of the all-new Strada gets more refinement as it flaunts a dynamic and yet sophisticated stance. The front bumper evokes strong curves with the lines appearing to flow smoothly from the three-diamond logo in the grille to the headlamps. The improved bumper design also directs water spray outward rather than the windshield, avoiding blinding situation when driving at cruising speed through puddles.

The distinctive “J-line” provides a clever engineering design to shorten wheel base and maximize the interior space. Its wheelbase of 3,000mm, front tread of 1,520mm and rear tread of 1,515mm are set to improve both handling stability and riding comfort. These tread dimensions also provide increase in maximum steering angle that permits a class-smallest minimum turning radius of 5.9m.

The all-new Strada now comes in an array of exterior color to choose from which will perfectly match your taste. Nine available colors are Quartz Brown Metallic, Impulse Blue Metallic, Earth Green Metallic, Rosita Red, Virgil Gray, Sterling Silver Metallic, Polar White, Savanna White and Pyrenese Black.

Inside the Strada is a two-tone Black/Gray with Piano Black and Silver accent center instrument panel for a more stylish and neat impression. Essential information that every driver would want to know comes in a handy and accessible feature with the touchscreen Multi-media system with dealer option GPS Navigation, Tire Pressure Monitoring System and Reverse camera display. The Multi-media system’s versatility in function for any media you use, at the same time can be linked with any android or i-devices ensuring pleasurable drive in every travel.

The all-new Strada’s interior offers ample space and comfort for every occupant. Compared to its predecessor, the Strada’s interior length grew by 20mm as it boasts of a 1,745mm legroom, which is the most spacious in its class. The seats of the all-new Strada use wider and longer seat cushions and backrest to provide better support to its occupants.

With its predecessor known for being the safest pickup, the all-new Strada uses the same Mitsubishi’s exclusive Reinforced Impact Safety Evolution (RISE) body. The RISE body construction incorporates front and rear crumple zones with reinforced beams to absorb collision force and direct it away from the vehicle’s interior. The engine and drive components also absorb energy, preventing further damage from reaching the cabin. Aside from the RISE body, the Strada has dual-stage front SRS Airbags and seat belt pre-tensioners that react instantaneously in the event of a frontal collision and these greatly reduces the chance of passengers being slumped into the steering wheel or dashboard.

 

Mitsubishi Motors PH launches the all new ASX

PRNEWS Leave a comment

Mitsubishi Motors Philippines Corp. (MMPC) launches a completely new vehicle from within its specialty SUV category. The all new ASX, or Active Sport Crossover, is an ideal compact crossover which achieves superior utility and running performance, excellent environmental efficiency and a refined interior and exterior in a compact size. Considered as a ‘little brother’ to the Outlander, the all new ASX measures 4295mm in length, 1770mm in width with an overall height of 1625mm and a ground clearance of 195mm. The all new ASX was also developed to respond to the growing concern for the environment as many consumers now are looking for a just the right size vehicle, fuel efficient, provides excellent driving pleasure and enhanced safety. The all new ASX is optimized to fulfill the role of a “Smart Life” vehicle, fitting perfectly into the lifestyle of each individual, whether for daily use or weekend getaways.

Exterior:
With its compact body the all-new ASX provides an attractive SUV-like design. The front mask carries “Jet fighter” grille which is similar to the Lancer EX, communicating Mitsubishi Motors’ design identity of sportiness and excitement. It has sporty, energetic exterior lines and a curving roof line with superior aerodynamics considering front, side and rear drag reduction to express a dynamic silhouette. Multiple LED brake lights at the rear provide superior visibility. The top-of-the-line GLS SE 4×4 has a 160-degree super wide range H.I.D. headlamps which sends out a broader beam of light, illuminating a much wider section of the road ahead. The front and rear lamps are extra wide which is designed to give a high-grade impression. All three ASX variants are equipped with a multi-spoke 17-inch aluminum wheels mounted with 215/60 R17 rubber.

Interior & Utility:
Driving pleasure has always been one of Mitsubishi Motors’ commitments to its customer. In fact, the all-new ASX features an interior that is ergonomically designed and yet boasts of style and elegance. A new inclusion for convenience is the top-of-the-line GLS SE 4×4′s Push Start/Stop Engine button. Steering wheel position now has tilt and telescopic adjustments to fit anyone’s preference. High Contrast gauges flank the multi-information meter that can show the trip meters, fuel economy, and average speed among others.

Providing superior mobile entertainment to the occupants is a 6.2 inch touch screen LCD monitor that has a built-in DVD/CD/MP3/WMA player with FM/AM tuner. The same headunit also provides GPS Navigation for the GLS and GLS SE models, handsfree Bluetooth pairing, plus iPod and USB connectivity. Keeping things cool for the three models is the automatic climate control.

Even with its compact size, the interior offers ample passenger room and cargo space. Five full-size adults can comfortably sit on the seats wrapped in sporty black 3D embossed fabric. Just in case you need to haul a lot of stuff, just fold flat the 2nd row seats and instantly 384 liters of available cargo capacity is provided. The easy opening tailgate is wide enough to provide ample space for even the bulkiest items and the low floor height makes it convenient to move heavy cargo in and out. An under-floor compartment is also included, giving you a handy storage space.

Performance:
The All-new ASX is powered by the same 4B11 2.0-liter engine found on the Lancer EX but retuned to match the ASX’ weight and specific drivetrain. Power output is now at 150 Ps at 6,000 rpm and torque at 197 N-m at 4,200 rpm thanks to the MIVEC or Mitsubishi Innovative Valve timing Electronic Control technology. Transmission options are the 5-speed manual transmission and the Continuously Variable Transmission or CVT with 6-speed Sportronic mode that could either be operated by the gearshift lever or the steering column mounted magnesium alloy paddle shifters. The GLS SE 4×4 gets a multi-mode 4WD system that can be controlled via a rotary knob located at the floor console which allows selection of three drivetrain mode settings:
2WD – only the front wheels are driven for best fuel economy on dry paved roads

4WD – automatically shifts up to 30% of the torque to the rear wheels for better traction on slippery surfaces

LOCK – torque shift to the rear wheels is increased to 50% on demand, to gain maximum traction in extreme weather conditions or in difficult terrain
The all-new ASX’ comfortable ride can be attributed to its wide track and long wheelbase coupled to a dependable MacPherson strut front suspension and a sophisticated rear multi-link set-up, secured by front and rear stabilizer bars, for stable and predictable handling. Electronic Power Assist not only makes the ASX easy to maneuver but more efficient by eliminating the extra engine load.

Safety:
The all-new ASX provides superior safety for all occupants. With the Reinforced Impact Safety Evolution (RISE) body design crush zones progressively crumble to absorb impact energy, and key structural areas direct energy away from the cabin. To keep occupants in every seat safe in the event of a collision, the ASX GLS SE is available with a 7-airbag system to provide protection from all sides. Curtain airbags extending along both sides protect front and 2nd-row occupants in a side collision, while the 1st-row occupants are additionally protected by front and side airbags. For further safety, a driver’s knee airbag helps to protect the legs in a forward collision. While the GLS and GLX versions are equipped with the dual stage SRS Airbags for both driver and front passenger.

All models come with Anti-lock Braking System with Electonic Brakeforce Distribution and Brake Assist to deliver the optimal braking performance under any situation.

A Hill Start Assist System (Hill Start Assist) is also standard on the ASX GLS SE. When starting on an upward slope, the HSA automatically holds the brakes for about 2 seconds after the driver releases the brake pedal and applies the accelerator, to prevent the vehicle from rolling backwards. Plus the GLS SE also comes with Active Stability Control or ASC to automatically control the brakes and power output to stabilize the car in the event of a detected lateral slippage.