Category: Mitsubishi Motors Philippines Corp.

Mitsubishi Motors Philippines turns-over donation to Philippine Red Cross

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Mitsubishi Motors Philippines Corp. (MMPC) turned-over its cash donation worth Seven Million Three Hundred Sixty Eighty Pesos (P 7,368,000) to the Philippines Red Cross (PRC) during its 2015 Fund Raising Kick-off event at the Midas Hotel. Present during this symbolic turn-over were MMPC President and Chief Executive Officer Mr. Yoshiaki Kato and MMPC Executive Vice President Mr. Junya Masuda. PRC’s Chairman Richard Gordon and Secretary General Gwendolyn Pang gratefully received the donation which according to them is an enormous amount to aid the organization’s missions.

Thru its valued customers MMPC was able to generate a significant amount of donation. This was thru a promo campaign which was launched last year wherein for every purchase of a brand new Mitsubishi vehicle from its authorized dealers nationwide a portion of its sales or equivalent to One Thousand Pesos (P1,000) was given PRC. This promo campaign ran from December 2014 to January 2015 and during this period MMPC was able to sell a total of 7,368 vehicles. With this campaign MMPC was able to involve its valued customers in giving-back to the society and enlivening the spirit of sharing. MMPC aims that thru this generosity, PRC will be able to extend their charity and humanitarian services to more Filipinos and communities in need.

Mitsubishi Motors Philippines announces change of leadership

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Mitsubishi Motors Philippines Corp. (MMPC) announced the appointment of Mr. Yoshiaki Kato as its new President and Chief Executive Officer effective on April 1, 2015.

Mr. Kato will succeed Mr. Hikosaburo Shibata whose assignment in the Philippines commenced on April 1, 2011. In his four years of leadership, Mr. Shibata has contributed greatly in strengthening Mitsubishi Motors’ presence in the country. During his term MMPC achieved record breaking sales and continued its sales growth modestly improving the market share in spite of the aggressive and growing competition in the industry. Last year MMPC recorded an all-time high sales of 50,085 units. His remarkable leadership has motivated MMPC employees to further strive to achieve the company goals and beyond profit be able to give back to the community thru various Corporate Social Responsibility programs which he also spearheaded.

MMPC’s incoming President and CEO, Mr. Kato, graduated from the University of Tokyo and took post graduate studies at the Graduate School of Business, University of South Australia. His career started in 1988 and from then on he has held significant positions in several companies such as Mitsubishi Motors Australia Ltd. from 1996 to 2000 as well as from 2006 to 2011 and Mitsubishi Fuso Trucks and Bus Australia Pty. Ltd. from September 2003 to December 2005. After these assignments he then returned to Japan and took the post as expert of the Europe Department and was promoted as general manager of Europe Department in Mitsubishi Motors Corporation. He was also recently assigned in Mitsubishi Motors (Thailand) Co. Ltd. as Executive Vice President for Corporate Global Unit. With this position he handled Corporate Strategy, Corporate Administration and Export Business.

Mr. Kato’s vast experience and education will be of valuable advantage as he heads MMPC. “I am very pleased to be assigned in MMPC and at the same time I am also challenged as it is vital to continue or further improve MMPC’s performance not only in sales but most importantly to be able to provide better services to every valued customers apart from the world-class vehicle that we offer”, he added. The Philippines is among the core market of Mitsubishi Motors Corporation. With MMPC’s transfer to bigger plant in Sta. Rosa, MMC has announced its plan to further expand the business in the country. With the new President and CEO, MMPC is expected to be lead towards the realization of it business objectives and goals that will not only benefit the company but as well as its stakeholders.

Mitsubishi Mirage G4 breaks record by achieving 1,647km on one full-tank

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Mitsubishi Motors Philippines Corp. (MMPC) is pleased to announce the success of the fuel economy driving event dubbed as the “Mirage G4 Eco Drive Marathon”. This historic and record-breaking project was conceptualized to prove the fuel efficiency and eco friendliness of both the Mirage (Hatchback) and the Mirage G4 (sedan). Two Mirage G4s (one with manual transmission and one with Continuously Variable Transmission or CVT) and one manual transmission Mirage hatchback were put to this fuel economy challenge. This is the first time that an automotive company took the challenge to put its vehicle on an activity that will test and determine not only its fuel efficiency but as well as its true power and performance. To ensure the fairness and objectiveness of this Eco Drive Marathon, a representative from the Automobile Association of the Philippines (AAP) was commissioned to closely supervise and monitor the entire run.

Professional race drivers and navigators like George Ramirez, Robbie Hermoso, Louis Ramirez, George Apacible, Raul Asuncion, Steve Acaya, Barry Ortiz, Ivan Isada were among the members of the Mirage G4 Eco Drive Marathon team. The eco drive marathon commenced on December 2, 2014 at Northpoint Alliance Motor Corp., MMPC’s dealership in Laoag, Ilocos Norte and from there the team took Philippine Nautical Highway route. Fuel lines were inspected and sealed by AAP’s official representatives.

Before the actual Eco Drive, MMPC was eyeing to achieve 1,450km on one full tank to break the longest distance recorded in 2008 which was 1,402km. The route required several challenges like passing through mountainous scape especially in the northern Mindanao area which significantly affects fuel consumption. Another major challenge was the interruption brought by typhoon Ruby as it posed a major threat to the safety of the team. The team had to stop in Iloilo city and just continue the run several days later.

The Mirage G4s managed to travel from Luzon to Visayas and up to Mindanao on just one full tank or 42 liters of fuel. The results were beyond expectations as the Mirage G4 manual transmission was able to travel a total distance of 1,647.1km while the CVT achieved 1,517.9km and the Mirage (Hatchback) achieved 1,278.6km with just one full tank.

The impressive fuel efficiency and best value features of the Mirage G4 were all attested in this Eco Drive Marathon. The drivers were truly surprised on the performance of the Mirage G4. “With this Eco Marathon we broke all our expectations as well as all the records”, lead driver Georges Ramirez commended. Aside from the Mirage G4’s fuel efficiency the participants also noticed the spaciousness of the car and the driving comfort that it offers. Mr. Ramirez said that they never really felt uncomfortable and at times the car would even serve as his bed during their very long travel. “The G4 is designed to be a straightforward four-door sedan, easy to drive with lots of space inside and luggage space. For me it’s a very practical car with top of its class amenities and at same is also eco-friendly.”, Mr. Ramirez added.

“From the moment that we thought of doing this challenge, we never had a doubt that the Mirage G4 will achieve an incredible fuel mileage”, MMPC Vice President for Marketing Services, Mr. Froilan Dytianquin said. “Apart from the Mirage and Mirage G4 inherent fuel efficiency, we believe that this great achievement would not be possible if not for the expertise of the drivers and navigators as well as the entire support team.”, he added.

MMPC wishes to give credit to Pilipinas Shell, AVT and Bridgestone whose zeal in partnering with them made this significant automotive event a very successful one. The integrated AVT GPS navigation system in the cars was a great help in determining the routes all throughout the travel in the entire Philippines. The Eco Drive Marathon run wouldn’t be that successful without the collaboration of these brands which in one way added to the class-leading performance of the Mirage G4.

Mitsubishi Motors Philippines unveils the 2015 ASX

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Mitsubishi Motors Philippines Corp. (MMPC) introduces the new 2015 Mitsubishi ASX or Active Sport Crossover which is now loaded with exciting features for an even more fun and pleasurable drive. The Mitsubishi ASX is an ideal compact crossover which delivers superior performance and offers a class leading and refined interior and exterior. The new ASX measures 4295mm in length, 1770mm in width and 1625mm in height. It is now lighter with curb weight of 1350kg compared to the first generation’s 1365kg weight. The 2015 ASX will only come in two variants, namely the top of the line GSR and GLS, both 2WD and fitted with Continuously Variable Transmission. (CVT)

Engine and Transmission
The 2015 ASX is powered by the 4B11 2.0-liter 16-Valve DOHC MIVEC (Mitsubishi Innovative Valve timing Electronic Control system) gasoline engine. Thanks to the MIVEC technology the ASX is able produce a maximum power of 150 Ps at 6,000 rpm and maximum torque at 197 N-m at 4,200 rpm. The CVT with 6-speed Sportronic mode is now improved to deliver better fuel consumption and acceleration response. The CVT provides an efficient, quiet transmission that eliminates the harshness and power lag of traditional gear changes. For an added thrill and fun factor, a racing inspired paddle-shift system is mounted on to the steering column.

New Panoramic Glass Roof
With the new ASX, you get more features that will definitely exceed your expectations. To add a new and exciting dimension, the GSR gets a new Panoramic Glass Roof with LED Illumination. With this feature, passengers will enjoy view from all directions. Retracting the sunshade reveals a full glass roof panel extending over the front and rear seats. At night, the roof is attractively illuminated with LED lamps.

Exterior
The new ASX flaunts an attractive and sporty design complementing its compact body. The front mask still carries the sporty and aggressive identity with honeycomb grille to communicate a dynamic and fresher image. The top of the line GSR has a 160-degree super wide range HID headlamps which sends out a broader beam of light, illuminating a much wider section of the road ahead. The ASX GSR exterior includes Fog Lamps with LED Daytime Running Lamps and the GLS variant is equipped with Fog Lamps with chrome accent. For an even energetic look the 17” alloy wheels also get a new design. Both variants are now equipped with a retractable headlamp washer.

Six cool colors are available Sapporo Silver, Sonic Blue, Amazon Red, Virgil Gray, Biscuit White and Carbon Black.

Interior and Utility
Inside the ASX is an all-black dashboard perfecting a sporty and vibrant look. The dashboard is ergonomically placed for the comfort and convenience of both the driver and passengers. Steering wheel position has tilt and telescopic adjustments to fit the driver’s preference. The 3-Spoke Leather Wrapped steering wheel with silver accent has integrated audio remote and cruise control switches. Both variants are now equipped with Engine Start/Stop button. Standard feature of the ASX also includes the LCD Type Multi-Information Display Monitor that can show trip meters, fuel economy and average speed among others. To provide a neat yet sophisticated stance, the GSR variant gets genuine leather seat covers while the GLS variant has high grade fabric seat covers.

Adding more fun factor is the ASX entertainment system which has a 6.5-inch touch screen LCD monitor that can play your favorite DVDs or music from either your iPod or USB stick. It is also equipped with a dealer option user friendly GPS navigation system to allow the driver to easily navigate his way even on unfamiliar roads.

Safety
Expect an uncompromised safety with the new ASX. It’s equipped with front dual SRS airbags to ensure safety and protection from direct impact collisions. It also features Mitsubishi Motors’ proprietary Reinforced Impact Safety Evolution (R.I.S.E.) Body which ensures the safety of all passengers. The body structure’s crumple zones effectively absorbs and dispense crash energy from all directions, completely protecting the interior cabin.

Pricing
Aside from the new exciting features another great reason to own the new ASX is that it now comes with a very affordable price tag. As MMPC have fixed the suggested retail prices at P1,248,000 for the GSR and P1,148,000 for the GLS variant, 2015 ASX customers will be treated with introductory outright savings of P50,000 or P1,198,000 for the GSR and P1,098,000 only for the GLS.