Pepsi Wins First Ministop “My Choice” Gold Award

Photo shows Euliver Victorino, PCPPI key account manager (center) holding the trophy for Most Outstanding Key Accounts Management Specialist. Others in photo are (from left) Shingo Koshikawa, AVP for Operations,  Robinsons Convenience Stores Inc. (RCSI); Faith Gokongwei-Lim, VP for Merchandising & Marketing, RCSI; Robina Y. Gokongwei-Pe, President/COO for Robinsons Retail Holdings, Inc., and Roena Sarte, General Manager, RCSI

For the first time, Pepsi-Cola Products Philippines, Inc. (PCPPI) received Ministop’s My Choice Gold Award and a recognition for the Most Outstanding Key Accounts Management Specialist in the recently held Robinsons Trade Partners Night 2013.

My Choice Gold Award is given to any company that has helped Ministop deliver stellar performance in sales growth, marketing support and service. PCPPI President Furqan Ahmed Syed said; “We are honoured to receive such recognition from Ministop. The Most Outstanding Key Accounts Management Specialist award was icing on the cake as proof of the team’s relentless focus on account management. We look forward to the continued success of our partnership with Robinsons and Ministop in 2014 and beyond.”

Aside from the success of meal bundling promotions, PCPPI introduced new products such as Mirinda Fun Mix, Let’s Be, and Tropicana Twister Mango. Ministop is a subsidiary of Robinsons Retail Holdings, Inc.