Category: Milo

Herrera, Cardona win in 38th National MILO Marathon Dagupan City qualifying leg

PRNEWS Leave a comment

More than 10,000 participants ran for the 38th National MILO Marathon’s 2nd leg in Dagupan City

Elite runners Rene Herrera and Lany Cardona set a swift pace for the 21-K division run at the 38th National MILO Marathon on Sunday in Dagupan City. Each received a cash prize of P10,000, a trophy, and a coveted spot in the National Finals on December 7 for their respective victories.

Out of more than 10,000 runners, 48 qualified for the National Finals in this leg. As an added incentive to the prestige of winning the country’s premier footrace, MILO will be sending this season’s MILO Marathon King and Queen to compete with the world’s finest athletes at the Tokyo Marathon in 2015.

(From left to right) Five-time SEA Games Gold Medalist and member of the Philippine Navy, Mr. Rene Herrera and PATAFA (Philippine Amateur Track and Field Association) National Open Gold Medalist, Ms. Lany Cardona topped the 21K race for Male and Female categories respectively.

35-year-old Herrera led the pack, clocking in a time of 01:12:36. Robino Javier followed close behind, finishing at 01:15:59, and Ronnie Rosete placed third 01:19:37. Herrera, who hails from Guimaras, is a member of the Philippine Navy and a five time SEA Games gold medalist. He also competed in the 2012 London Olympics.

“I have joined the MILO marathon since 1995, and this year, the race is part of my training for my qualification in the Philippine Team for the 2014 Asian Games in South Korea,” expressed Herrera. “Qualifying for the National Finals is an added boost for me and it will certainly help me in my hopes to be part of the national team.”

Herrera has been training in Baguio, the Philippine Team’s base in preparation for the Asian Games in September. His training regime consists of morning and afternoon sessions with extensive runs in the city’s Marcos Highway. Coach Jim Saret, creator of the MILO R2-APEX Running School, has also invited Herrera to be his assistant coach for beginner runners in the Baguio roadshow of the running school in June this year.

MILO Sports Marketing Manager, Mr. Andrew Neri, unites with kid racers in Dagupan City.

In the distaff side, Lany Cardona took advantage of the good weather and placed first, posting a time of 01:30:20. Rivals Cinderella Lorenzo (01:33:27) and Cristina Melchor (01:50:58) placed second and third, respectively. The 23-year-old housewife from Bolinao, Pangasinan is the record holder for winning the most number of gold medals in the PATAFA National Open.

“We are lucky it is sunny today, which is great for running. It has been raining the past days when I’ve been training,” said Cardona. “For the qualifying race, I prepared by running four times a week. I also joined several races. I will continue my training and I hope to be at my best for the National Finals.”

With the support of the Department of Education and the National MILO Marathon runners, MILO’s Help Gives Shoes advocacy will provide 16,000 underprivileged youth with brand new running shoes and reach the 50,000 mark this year. As MILO celebrates its 50th year, Help Give Shoes aims to make the donation to students in Yolanda-hit cities, particularly Tacloban, Ormoc, and Eastern Samar.

Children and teens from various schools join the 2nd leg of the marathon.

“MILO’s Help Give Shoes is wonderful program which reaches out to underprivileged children who aspire to run and become future champions. I used to be one of those kids, and the advocacy continues to inspire me,” said Herrera. Cardona echoes the same sentiments. “What MILO does for the children is admirable, and I’m more than willing to contribute and help our aspiring athletes. We all share the same passion for running, and it’s great that the kids will be able to pursue their dreams,” she added.

The qualifying race will resume in Tarlac on July 13 before heading to Angeles (July 20), Manila (July 27), Naga (August 24), Lucena (August 31), Puerto Princesa (September 7), Lipa (September 14), Iloilo (September 21), Bacolod (September 28), Tagbilaran (October 5), Cebu (October 12), Butuan (October 19), Cagayan De Oro (November 9), General Santos (November 16), and Davao (November 23). The National Finals will be held on December 7 at the SM Mall of Asia grounds in Pasay City.

Various participants, including couples race their way for this year’s marathon

The 38th National MILO Marathon is made possible by Timex, the Bayview Park Hotel Manila, ASICS, Lenovo, Manila Bulletin and Gatorade, along with endorsements from the Department of Education, Philippine Sports Commission and the Philippine Olympic Committee.

For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

Flight of the Champions

PRNEWS Leave a comment

As MILO celebrates its 50th year in the Philippines, the country’s leading chocolate malt beverage brand and official media partner TV5 are set to raise the thrill for one of the most anticipated sporting events of the year, the world basketball championships in Spain. Filipino fans of the all-star Gilas Pilipinas basketball team will have the chance to witness the on-court action live in Spain with the MILO Fly to Spain Promo, Watch the Gilas Pilipinas Champions.

After a silver medal finish in the regional finals in 2013, the country’s mythical lineup earned its berth in the world championships and will go head to head with the world’s finest cagers in August of this year. For the first time since 1978, the national basketball team is en route to dominate the international arena.

Team Gilas Pilipinas will join 23 other nations including regional rivals Iran and South Korea in the biggest international basketball competition. The squad will play against Senegal, Puerto Rico, Argentina, Greece, and Croatia in the preliminary round, which will be staged in one of the six host cities –Seville, Spain. 2010 world basketball champions Team USA will be defending the crown in the tourney.

“For over 30 years, MILO has been at the helm of augmenting various disciplines in the local sports community and has bred some of the greatest talents from all regions including several members of Gilas Pilipinas. We would like our loyal MILO drinkers to witness the unrelenting display of dedication and athletic excellence that inspires us to impart the winning energy to Filipinos countrywide,” said MILO Team Lead Ellen Isturis.

Shoppers will get the chance to win a trip for two (2) to the 2014 world basketball championships in Spain and other exciting prizes. Consumers may submit properly labeled entries with two (2) empty MILO R2 24g sachets or one (1) empty pack of MILO R2 390g or one (1) empty pack of MILO 1kg as proof-of-purchase enclosed in a legal-sized envelope to select drop-off points nationwide until June 29.

One (1) grand prize winner and (6) six consolation prize winners will be selected in a grand draw on July 4, 2014. Winners will be notified through the contact details provided upon entry in the contest.

The MILO Fly to Spain Promo, Watch the Gilas Pilipinas Champions is part MILO’s efforts to lead champions beyond the hard court. MILO urges every growing champion to take a glass of the classic and nutritious chocomaltee blend to gain the lasting energy to conquer sports and life.

Get the winning energy and claim a seat at the live hoop battles in Spain. Join MILO’s Fly to Spain, Watch the Gilas Champions promo now!

For more information on the MILO Fly to Spain, Watch the Gilas Champions promo, log on to the MILO Philippines official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

Going the Distance

PRNEWS Leave a comment

In celebration of its 50th year in the Philippines, MILO has renewed its commitment to building a strong nation of champions while reinforcing the value of leading a well-balanced lifestyle with its delicious 3-in-1 mix variant for adults –MILO R2.

In 2012, the leading beverage brand expanded to a new demographic with a distinct blend of MILO, milk, and sugar formulated for working adults. Each glass brims with the chocomaltee taste of MILO; PROTOMALT, a unique combination of carbohydrates; and ACTIGEN-E, a wholesome mix of B vitamins and micronutrients. MILO R2 is a healthy chocolate drink that provides sustained energy adults need for the daily grind.

“Rooted in Nestle’s global thrust to champion nutrition, health, and wellness, MILO R2 is geared to lead the Filipino workforce to a balanced lifestyle. This year, MILO R2 remains true to its mission of creating a more active community of young professionals in the country, not only with the rich beverage they know and love but also by inspiring them to engage in physical fitness,” said MILO R2 Consumer Marketing Executive Ed Capacio.

To further promote wellness among young Filipino adults, the MILO R2-APEX (Athletic Performance Enhancement) Running School (MARS) led by renowned fitness expert Coach Jim Saret, is set to return for its eighth and ninth seasons in 2014.

Designed to shape champions, MARS offers elite training workouts and sports medicine-based running principles for beginners, amateurs, and professional athletes. The expansive program now provides various physical assessment sessions, injury prevention modules, and routine trail runs to develop the each runner’s strength, endurance, and skill level for the world of athletics. The biggest running clinic in the country has produced over 1,000 marathoners who have achieved peak form and high vitality for the challenges at work and in life.

“Acing the job interview or getting the well-deserved promotion may only be the first step in progressing a career. Without healthy habits thereafter, working adults may feel increasingly tired and eventually lose the will to pursue their goals. We at MILO encourage avid workers to answer the call to wellness and begin a well-rounded approach to life with MILO R2,” added Capacio.

MILO R2 will drive the winning energy for a balanced lifestyle to more young professionals with a special promo that grants one (1) free 24-g pack of MILO R2 for every five (5) 24-g packs they purchase in selected supermarkets nationwide. MILO also hopes to encourage the Filipino work force to refuel and reenergize by bringing 380,000 cups of MILO R2 in select Supermarkets and BPO offices in the country.

A 4-Step Guide to Getting Ahead at Work and in Life

PRNEWS Leave a comment

Caryl Aglian and KC Aglian-Vicedo of the MILO R2 APEX Running School

With work environments getting more and more competitive every day, gaining ground to achieve success is becoming an even bigger challenge. According to fitness coach and APEX (Athletic Performance Enhancement) Sports Training Inc. Training Director Jim Saret, staying on top of your game begins with a well-rounded health routine – be it morning yoga sessions, burying your nose in a good book, or other habits that help sustain a proactive mind and body.

The coming New Year provides a fresh start for young professionals to get ahead at work and lead happier and healthier lives. Revamp your lifestyle and reenergize your work-life balance this 2014 with these four easy and sure-fire tips from Coach Jim Saret.

Build your knowledge
Expanding your reading list or simply learning more skills eventually becomes an edge when it is time to climb the corporate ladder. As people move up, tasks and procedures become more challenging. Knowing the business does not only make the job easier but also more gratifying.

Education is not limited to books, journals, and even the internet. Daily encounters and stimulating conversations with people can give you a better sense of how to create a fruitful change in your field of work. This can also help expand your network, increase your confidence and lead to more exciting opportunities.

Take breaks
Whether you have a hectic week ahead or a flexible work schedule, taking a short break can aid productivity. Various studies suggest that workers must take brief physical and cognitive rests multiple times a day for better performance.

A snack with co-workers or even a quick view of social media accounts can rejuvenate the mind and motivate creative dialogues that may benefit ongoing and upcoming projects. Moreover, it reduces stress and pressure to encourage a lighter approach to the tasks at hand.

Get physical
Maintaining healthy habits to endure nine hours of work a day tests every adult’s self-discipline, not to mention the physical and mental energy to keep going. Consistently engaging in physical activities develops a better immune system and longer stamina for you to carry the regular workload.

If you can’t squeeze a quick workout into your hectic morning schedule, you can always opt to strip off the pounds and grow stronger at night. Not all highly accomplished people take on the gym before sunrise; night owls can always make time for exercise at their favorite time of day.

Physical workouts not only reinforce the body but also build a sound mind. Running, for instance, provides you with an opportunity to map out the rest of the day. Thirty minutes to an hour is ample time for you to prioritize and complete tasks to make the latter part of the day less taxing.

Find a fitness partner
The MILO R2-APEX Running School (MARS) delivers elite training workouts and sports medicine-based running principles for beginners, amateurs, and professional marathoners. The current program offers various assessment sessions and routine trail runs to regulate the runners’ physical condition and increase their skill level for the world of athletics.

Avid runners Caryl Aglian and KC Aglian-Vicedo, who were first introduced to the sport of running through MARS, share that the program has helped them transition to a better lifestyle and motivated them to reach their aspirations in life. “As pace buddies, my sister and I look after each other’s status on the track. So, the program has become not only a platform for growth but a place for us to bond as well. Together we learned that in order to succeed on and off MARS, we must constantly practice and remain focused on the goal ahead,” said 34-year old KC.

Among the wide selection of post-exercise recovery drinks, chocolate remains to be one of the most effective beverages to boost tired muscles and replenish the energy lost during activity. Caryl and KC drink MILO’s new mix MILO R2 that brims with the classic chocolate taste that every Filipino loves. MILO R2 has a unique blend of PROTOMALT and carbohydrates to help refuel and reenergize adults during and after work.

MILO believes in the value of reinforcing the balance between work and life after work to achieve success. Earlier this year, the brand rolled out its MILO R2 Duality Campaign to encourage young professionals to lead an active lifestyle while keeping healthy habits and a glass of the energy-filled MILO R2 every day.

Shake Things Up This Summer with the MILO Champion Mix: Get 1 free MILO Champion Mix Shaker with every 1-kg MILO pack

PRNEWS Leave a comment

To give kids more reasons to enjoy the summer break, leading chocolate malt beverage brand MILO is offering a special consumer promotion that grants shoppers 1 free MILO Champion Mix Shaker for every 1-kilo MILO pack they purchase.

Available in all supermarkets and groceries nationwide, the MILO Champion Mix Shaker comes in 3 cool collectible designs for every kid’s favorite sport – basketball, volleyball and soccer.

Everyone’s favorite chocolate drink is best enjoyed cold this summer, and what better way to combat the scorching summer heat than with the MILO Champion Mix, a winning blend of MILO, milk and ice, fit for every young Champion.

To blend your own MILO Champion Mix, put 4 heaping teaspoons of MILO in a MILO Champion Mix Shaker and add 1 teaspoon of powdered milk to the blend. Pour in 160ml of cold water and ice, close the lid and shake to mix.

“MILO believes that the summer months present an opportunity for kids to engage themselves in active sports. Giving kids MILO every day will give them the energy and nutrients they need to make the most out of summer,” said Janice Yang, MILO Brand Manager, Nestle Philippines. MILO is formulated with PROTOMALT and Actigen-E, which give MILO drinkers sustained energy for a busy day with a unique chocolate taste kids know and love.

For more information, log on to the MILO Philippines Facebook page (https://www.facebook.com/milo.ph) and follow MILO on Twitter (@MiloPH).