With the vision of driving nutrition in every Filipino community, leading beverage brand MILO recently capped a nationwide caravan with its new and improved cereal drink MILO NutriLoad. The campaign dubbed Brgy. NutriLoaded succeeded in its effort to make families ‘di lang basta loaded, NutriLoad-ed, as it engaged over 73,173 households across 50 barangays in the Greater Manila Area (GMA), Luzon, Visayas and Mindanao from May through August of this year.
“For 49 years, MILO has been dedicated to extending products that actively involve each member of the Filipino household most importantly mothers. We continue to share this passion with hundreds of retail business or sari-sari store owners countrywide. MILO rolled out the Barangay NutriLoad-ed caravan with Filipino mothers and their local sari-sari store partners in mind. Through the caravan, we were able to amplify our commitment to wellness and bring communities together to not only taste our newest product but also experience a full day of exciting MILO NutriLoad activities,” said Eduard Capacio, MILO NutriLoad Brand Manager, Nestle Philippines.
Thrilling activities such as shooting games and relay races for the young and old alike were held at each stop. To add excitement to the 4-month campaign, MILO drew in 275 sari-sari store owners and delivered cash prizes to winning outlets with the most number of attendees and biggest set of raffle entries. Sari-sari store partners of the winning sukis in the Barangay NutriLoad-ed Raffle Draw also received rewards. A total of 28,472 residents joined the raffle draw by submitting as many sachets of MILO Nutriload in drop boxes available at participating sari-sari stores.
Barangay NutriLoad-ed Sari-Sari Store Showdown winner Yolanda Arreglo shares that MILO NutriLoad is not only a filling cereal drink but also a power-boosting treat for each member of the family. “My family drinks MILO NutriLoad with breakfast to power up for the day ahead. Apart from being incredibly filling, it has the right amount of sweetness that my children and sukis love. As a mother of two, I believe in serving only the best for my family every day, and MILO NutriLoad is not only big in taste but easy on the budget and definitely saves me time in the kitchen,” said the 49-year old Arreglo.
“Our retail networks in communities throughout the Philippines are our partners in bringing nutrition to every Filipino home. We are beyond ecstatic with the success of the campaign and look forward to inspiring wellness in more families with MILO NutriLoad,” added Capacio.
Packed with Vitamin C, Iron, and Calcium, MILO NutriLoad is the only cereal drink nutriload-ed with the unique and energy-giving PROTOMALT flakes. PROTOMALT is a special malt extract made from malted barley grains found only in a MILO mix, which naturally provides a more nutritious kind of energy compared to sugar. MILO NutriLoad helps provide filling energy and nutrition to help prepare MILO drinkers for the day ahead while brimming with the classic chocolate MILO taste that every Filipino loves.