Category: Manchester United

Adidas And Manchester United Announce Official Partnership

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Adidas and Manchester United today announced an Official Partnership, bringing together two of the leading brands in football. Starting with the 2015/2016 season, adidas will become the global Technical Sponsor and Official Licensing Partner of Manchester United for ten years.

“We are excited to team up with Manchester United, one of the most successful and most loved football clubs globally. Our new partnership with Manchester United clearly underlines our leadership in football and will help us to further strengthen our position in key markets around the world. At the same time, this collaboration marks a milestone for us when it comes to merchandising potential. We expect total sales to reach 1.5 billion GBP during the duration of our partnership.” HERBERT HAINER, ADIDAS GROUP CEO

As part of the agreement, adidas will supply product to Manchester United and outfit all of the club’s teams. In addition, adidas will have the exclusive right to distribute dual-branded merchandising products worldwide.

Manchester United is one of the most popular and successful sports teams in the world. Through its 137-year heritage, Manchester United has won 62 trophies, enabling the club to develop the world’s leading sports brand and a global community of 659 million followers. The club has played 33 exhibition games in countries such as China, Japan and the United States in the last five years and all the club’s Premier League games since 1997/1998 have been sold out.

Manchester United joins the impressive roster of adidas football partners, including some of the world’s top clubs such as Real Madrid, FC Bayern Munich, Chelsea FC, AC Milan, Flamengo and – also starting with the 2015/2016 season – Juventus.

adidas is the outfitter of yesterday’s two finalists in the 2014 FIFA World Cup™, World Champion Germany and runner-up Argentina, and is also the partner of FIFA’s adidas Golden Ball winner Leo Messi, adidas Golden Boot winner James Rodriguez, and adidas Golden Glove winner Manuel Neuer.

As global leader in football, adidas is also the Official Partner of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League and the UEFA European Championships. Some of the world’s best players on the adidas roster are Leo Messi, Gareth Bale, Thomas Müller, Arjen Robben, James Rodriguez, Toni Kroos, Karim Benzema, Philipp Lahm and Bastian Schweinsteiger.

Manchester United to Wear New Chevrolet-Branded Shirt for the First Time Against L.A. Galaxy

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Manchester United will wear its new Chevrolet-branded shirt for the first time during the club’s Chevrolet Cup match against the L.A. Galaxy on Wednesday (July 23) PT at the Rose Bowl in Pasadena, Calif. To celebrate, Chevrolet today announced it will offer a free livestream of the match to fans around the world at www.ChevroletFC.com.

“Seeing our partnership with Manchester United come to life in a match is a proud moment for the brand and we want to share it with the club’s 659 million followers around the world,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “The free livestream is just one example of how Chevrolet will utilize this partnership and our ‘What Do You #PlayFor?’ campaign to bring fans closer to this great sport and help them celebrate the passion for play.”

The livestream and match begin at 10:30am Thursday (July 24) in Philippine time.

Chevrolet kicked off its seven-year shirt sponsorship with Manchester United on July 7 by inviting fans around the world to upload photos of themselves wearing a digital version of the new shirt at www.ChevroletFC.com, and share it via their social channels.Chevrolet also released a video on www.ChevroletFC.com featuring Manchester United players, legends and fans paying homage to the history of the club’s shirts. The video has been viewed more than 3 million times by Manchester United fans around the world.

In March, Chevrolet launched “What Do You #PlayFor?,” aglobal campaign to inspire football fans and make lasting impacts in places where play is needed. As part of this campaign, Chevrolet hosted a Manchester United Soccer School (MUSS) clinic July 20 at the StubHub! Center in Carson, Calif. The clinic included 32 children from Los Angeles-area youth soccer teams working with MUSS coaches on a variety of skills and techniques.

Chevrolet will continue to celebrate its debut on the new Manchester United shirt over the next month. On Aug. 2, Chevrolet will serve as thepresenting sponsor of Manchester United’s first ever match in Michigan, at the University of Michigan’s “Big House” in Ann Arbor vs. Real Madrid. The match is part of the 2014 Guinness International Champions Cup (ICC) and will be played in Michigan Stadium, the largest stadium in the United States.

Chevrolet also is planning a memorable moment for fans at Manchester United’s 2014-15 opening Premier League match on Aug. 16 at Old Trafford against Swansea City FC.