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7-Eleven Adds Sprite 6 Mix by LeBron Jame to Its All-Star Roster of Slurpee Flavors

May 29, 2014May 29, 2014 PRNEWS Leave a comment

As summer heats up and the hardwood action reaches a fever pitch, 7-Eleven is exclusively introducing a game-changing flavor to its Slurpee all-star roster — Sprite 6 Mix by LeBron James Slurpee.

Sprite 6 Mix by LeBron James Slurpee was inspired by the first, limited-edition Sprite flavor developed in partnership with a pop-culture icon. Combining the refreshing taste of traditional Sprite with natural cherry and orange flavors, the thirst-quenching frozen treat is just in time for summer.

“The all-new Sprite 6 Mix by LeBron James Slurpee is the latest way we’re elevating our decade-long partnership with LeBron to a new level,” said Kimberly Paige, Associate Vice President, Sprite Brands, The Coca-Cola Company. “It’s been a great experience working with LeBron to create a unique and refreshing Sprite flavor. And, we’re eager to extend the innovation of Sprite 6 Mix by partnering with 7-Eleven to offer our fans an ice-cold Slurpee drink just in time for summer.”

Fans can download the free 7-Eleven mobile app for iPhone or Android platforms to receive a coupon for a free small Sprite 6 Mix by LeBron James Slurpee. Beginning June 9, the coupon will be available through the savings section of the 7-Eleven app and valid while supplies last. Additionally, Sprite and 7-Eleven are launching an Instagram-based photo contest. Participants can enter to win prizes from Sprite and 7-Eleven by entering photo challenges with their Sprite 6 Mix by LeBron James Slurpee in hand. Prizes will include autographed LeBron James jerseys and autographed Sprite 6 Mix cans, as well as 7-Eleven gift cards and free Slurpee drinks for a month. (Official rules here: slurpee.com/Sprite6mixcontestrules)

“7-Eleven is known for creating innovative and unexpected Slurpee flavor offerings,” said Nancy Smith, 7-Eleven’s Senior Vice President of Fresh Foods and Proprietary Beverages. “In a long tradition of Slurpee milestones, Sprite 6 Mix by LeBron James Slurpee really stands out because it’s the first to tout a major professional athlete’s name. Fans can use a coupon from our 7-Eleven app to enjoy their first taste of what is sure to offer a delicious break from the summer heat.”

Sprite and LeBron James Team Up to Reward Dedicated Individuals Who Change The Game

May 22, 2014May 22, 2014 PRNEWS Leave a comment

For over a decade, LeBron James has made a massive impact on the basketball court, and this summer, he is partnering with Sprite to change the game off the court for four deserving fans.

Through the Sprite 6 MixTM by LeBron James #ChangeTheGame contest, Sprite will award an aspiring musician, a visual artist, an entrepreneur and a civic leader with a tailor-made educational experience. James will select one game-changer to receive a $50,000 grand prize. The contest is a celebration of the launch of Sprite® 6 Mix™ by LeBron James, a limited-edition flavor of Sprite created in partnership with the superstar. Sprite 6 Mix is available nationwide in convenience retail stores.

People ages 18 – 30 who are changing the game through music, visual arts, entrepreneurship or community involvement can enter by creating a YouTube video. The video should be 90 – 180 seconds in length detailing their passion and aspirations within their field. Participants should complete their submission by posting the YouTube URL on Twitter with the hashtag #ChangeTheGame. Each video will be judged for creativity, originality, quality of submission and the entrant’s plan to use the $50,000 prize. LeBron James will get in the game by personally choosing the grand-prize winner.

“Over the years, LeBron James has proven himself a great role model by changing the game on the court and off,” said Kimberly Paige, Associate Vice President, Sprite Brands, The Coca-Cola Company. “Through the Sprite 6 Mix by LeBron James #ChangeTheGame contest, we look forward to joining LeBron and rewarding individuals who relentlessly pursue their passion and thirst for success in their craft. We can’t wait to be inspired by some very creative video submissions.”

Before James selects the ultimate winner, a judging panel from Sprite will select four finalists and provide each with a game-changing learning experience tailored to his/her respective field. The learning experiences include a mentoring session with a civic leader for the community involvement finalist; a meet-and-greet with a record label executive or an opportunity to attend a performance for the music finalist; a mentoring session with a business executive for the entrepreneurial finalist; and the visual arts finalist will have the opportunity to display his/her work on Sprite.com and on a custom Sprite item.

LeBron James’ Samsung phone fails, rants on Twitter

March 14, 2014March 14, 2014 Kevin Bruce Francisco Leave a comment

On a not-so-techy note, LeBron James tweets his frustrations regarding his Samsung phone after it deleted all his data. Keeping in mind that King James is one of Samsung’s biggest endorsers, the term “There’s no such thing as bad publicity” doesn’t apply well here.

It was reported by Fox News that Samsung last year spent $12 billion in marketing alone. Included in this fund is James as he has been paid (most likely a lot) to promote the company’s devices since the arrival of the Galaxy Note II. He also starred in Samsung’s commercials.

He must’ve realized his connection to Samsung right after the frustration sunk in as he quickly deleted his tweet just minutes after posting it. But with 12 million followers, it’s bound to simply be screencap’d and that’s exactly what happened.

After less than an hour, he once again tweeted, “Close call. Wheew! Got all my info back. Gamer! Lol”

Although no data has been permanently lost and he didn’t really specify how he got his files back, what we can learn from this is that no one is really safe from unexpected wipeouts like these. That’s why it’s very important to back up all the content of your phone every so often. If you’re running low on hard disk space, there are various cloud services today that offer free storage.

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