Category: Lance Gokongwei

CEB launches GetGo lifestyle rewards program

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The Philippines’ leading carrier, Cebu Pacific Air rolls out its rewards program for frequent fliers, as part of the airline’s 19th anniversary on March 8, 2015.

Members of GetGo, CEB’s newest lifestyle rewards program, can earn GetGo points when flying with Cebu Pacific. Their GetGo points can earn them free flights.

Those who signed up for CEB Club, CEB’s previous membership program, are automatically GetGo members.

“In 19 years, we have been fortunate enough to develop a solid base of frequent fliers, with 1.4 million CEB Club members and 630 corporate accounts. We will be able to serve them with GetGo. Now, our frequent fliers can get rewarded with more benefits and free flights,” said CEB President and CEO Lance Gokongwei.

Nik Laming, general manager for GetGo, said, “GetGo encourages members to Get Points and Go Places. We will be introducing more partners in the coming months, so there will be more opportunities to earn points, and fly with Cebu Pacific for free.”

Laming heads the GetGo Division, a dedicated team for GetGo members. He has had 15 years of experience on CRM and loyalty programs, and was previously responsible for the services of Aimia, a loyalty management company, in Asia.

 

European Commission lifts ban on Cebu Pacific

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The Philippines’ leading airline, Cebu Pacific has been removed from the list of airlines banned from operating in European Union (EU) member countries. The European Commission formally announced today.

“We welcome this development, a testament to Cebu Pacific’s commitment to safety and full compliance with international aviation safety standards. This would not have been possible without the full support of the Philippine government, and especially the Civil Aviation Authority of the Philippines,” said Lance Gokongwei, Cebu Pacific President and CEO.

“This enables Cebu Pacific to continue flying to where the Filipinos are. With nearly a million Filipinos working in the EU, we look forward to offering CEB’s trademark lowest fares, and the most extensive route network in the Philippines,” added Gokongwei.

“The decision of the European Commission to lift the ban on Cebu Pacific shows the ability of Philippine authorities and business to work with the EU to raise standards and create economic opportunity,” said Julian Vassallo, Chargé d’affaires at the Delegation of the European Union to the Philippines. “Having demonstrated their commitment and capacity to adhere to international standards, we heartily welcome Cebu Pacific to European skies”.

CEB currently operates a fleet of 50 aircraft comprised of 10 Airbus A319, 29 Airbus A320, 3 Airbus A330 and 8 ATR-72 500 aircraft. Between 2014 and 2021, Cebu Pacific will take delivery of 12 more Airbus A320, 30 Airbus A321neo, and 3 Airbus A330 aircraft.