Earn more happypoints with Caltex gas ups

Good news for over 1 million happyplus card members! You can now earn happypoints on your purchases from over 500 Caltex stations nationwide!

With your happyplus card, every 100Php fuel up Caltex station is equal to 1php. These happypoints can be redeemed for food products in any participating Jollibee, Chowking, Greenwich, and Red Ribbon stores nationwide.

For those who have fuel purchase that is less than 100php, you can still earn a fraction of a happypoint. If you purchase 80php for instance, you will earn 0.80 happypoints. There is no minimum purchase amount required for you to earn points. Purchases made through cash, debit, StarCard or StarCash are all qualified to earn happypoints. You can avail of this benefit up to 20,000php per month of fuel purchases.

Ernesto Tanmantiong, CEO Jollibee Foods Corporation

This happyplus rewards promo made possible through the partnership of industry giants Chevron Philippines Inc. (CPI), marketer of Caltex fuel and lubricants, and Joliibee Foods Corporation (JFC), owner of Jollibee, Chowking, Greenwich and Red Ribbon brands.

Peter Morris, Country Chairman Chevron Philippines Inc.

If you are not a happyplus member yet, you can avail the membership kit for only 100php in Caltex stations, Jollibee, Chowking, Greenwich, and Red Ribbon outlets nationwide. Aside from the gas up, you can also earn happypoint for every 50php food purchase in Jollibee, Chowking, Greenwich and Red Ribbon.

happyplüs members earn more points with Caltex gas ups

This summer fueling up has become more filling for over 1 million happyplüs card members who will earn happypoints on their fuel purchases from over 500 Caltex stations nationwide.

Using the happyplüs card, every P100 fuel up at Caltex will get 1 happypoint which is equal to P1. The easy-to-accumulate happypoints can be redeemed for food products in any participating Jollibee, Chowking, Greenwich and Red Ribbon outlets nationwide. For example, a single or cumulative fuel purchase of P1,000 earns 10 happypoints which a motorist can already redeem for a free Vanilla Cone Twirl from a Jollibee store. Motorcycle riders can also join as even fuel purchases below P100 earn a fraction of a happypoint. This means an P80 gas up earns 0.80 happypoints — no minimum purchase amount required. Gasoline and diesel purchases made via cash, credit, debit, StarCard or StarCash are qualified to earn happypoints. The more you gas up at Caltex, the more free food products.

happyplüs cardholders can avail of this benefit up to P20,000 per month of fuel purchases.

To become a happyplüs member, membership kits are available for only P100 in Caltex stations, Jollibee, Chowking ,Greenwich, Red Ribbon stores nationwide. A happypoint can also be acquired for every P50 food purchase in Jollibee, Chowking, Greenwich and Red Ribbon. For more details you may visit http://www.caltex.com/ph/promotions/caltex—happyplus-card-loyalty-program or http://happyplus.com.ph/caltex/ .

This happyplüs rewards promo is a partnership of industry giants Chevron Philippines Inc. (CPI), marketer of Caltex fuel and lubricants, and Jollibee Foods Corporation (JFC), owner of Jollibee, Chowking, Greenwhich and Red Ribbon brands, to provide customers with the most enticing fuel and food rewards.

CPI already partnered with JFC in a free Jollibee treats promo in October and November 2013 that was a huge success among motorists. Before that, CPI signed a MOA with JFC to build Jollibee stores in Caltex stations.

Fuel up and eat up in Caltex-Jollibee promo

Caltex customers to get free instant Jollibee treats

Enjoy the journey to be Jollibee happy. Starting Oct. 7 to Nov. 30, 2013, from 6:00 a.m. to 10:00 p.m., motorists fuelling up at Caltex stations nationwide will enjoy a free Vanilla Twirl, Yumburger, Burger Steak or Chicken Joy meal.

To qualify, customers in Caltex stations must make a single transaction worth P500 to P2,500 using their locally issued credit cards, cash and Starcash. Motorist should present the original official receipt and instant coupon to any Jollibee stores nationwide. A maximum of three coupons per customer can be redeemed anytime.

Redemption period is until January 31, 2014. Per DTI-NCR Permit No 7250, Series of 2013. See flyers for more information or visit www.facebook.com/CaltexPhilippines for updates on other Caltex promos and activities.

Jollibee’s 35th anniversary travel exhibit “Buhay Pamilya” goes to Cebu

“In celebration of its 35th anniversary, Jollibee is sharing over three decades’ worth of family togetherness and milestone moments with “Buhay Pamilya,” a traveling exhibit.

After visiting different malls in Metro Manila, Pampanga and Laguna, the country’s leading fast-food chain  kicked off  the fifth leg of the exhibit at Ayala Center Cebu last May 16.

“Buhay Pamilya” relives Jollibee’s success story from its humble beginnings as an ice cream parlor in Cubao, to becoming what is now known as the family’s second home for memorable bonding moments. The exhibit, which is specially dedicated to Filipino families, has many interesting and exciting things in store for members of all ages.

Aside from depicting Jollibee’s inspiring story, it also features the many reasons why Jollibee continues to touch millions of lives, here and abroad, such as its famed products, milestone and international stores, and growing family of mascots and celebrity endorsers. Also included are stories of how Jollibee gives back through its advocacy programs.

Leading the ribbon cutting was Jollibee’s Vice President for Marketing Harvey Ong and Jollibee Regional Business Unit Head for Visayas Shing Llanos. Former Jollibee endorser Donna Cruz-Larrazabal also dropped by with her kids to take a tour of the exhibit during the launch.

“Now that I have kids, Jollibee has become an important part of our bonding times,” shared Donna. “Every week we have a Jollibee day and each of them has their own favorite langhap-sarap meal.”

“We are very excited to bring the exhibit to Cebu,” said Jollibee Regional Business Unit Head for Visayas Shing Llanos. “Jollibee has become a part of the lives of millions but there are many things about the company that not a lot of people know. Through ‘Buhay Pamilya’ they will get to know more about Jollibee and how much we value the relationship we have built with our customers.”

The “Buhay Pamilya” exhibit run will conclude with its final stop in Abreeza Mall in Davao from June 6-10.

Jollibee’s 35th anniversary travel exhibit “Buhay Pamilya” goes to Cebu.

In celebration of its 35th anniversary, Jollibee is sharing over three decades’ worth of family togetherness and milestone moments with “Buhay Pamilya,” a traveling exhibit. After visiting different malls in Metro Manila, Pampanga and Laguna, the country’s leading fast-food chain  kicked off  the fifth leg of the exhibit at Ayala Center Cebu last May 16. “Buhay Pamilya” relives Jollibee’s success story from its humble beginnings as an ice cream parlor in Cubao, to becoming what is now known as the family’s second home for memorable bonding moments.

The exhibit, which is specially dedicated to Filipino families, has many interesting and exciting things in store for members of all ages.Aside from depicting Jollibee’s inspiring story, it also features the many reasons why Jollibee continues to touch millions of lives, here and abroad, such as its famed products, milestone and international stores, and growing family of mascots and celebrity endorsers.

Also included are stories of how Jollibee gives back through its advocacy programs.Leading the ribbon cutting was Jollibee’s Vice President for Marketing Harvey Ong and Jollibee Regional Business Unit Head for Visayas Shing Llanos. Former Jollibee endorser Donna Cruz-Larrazabal also dropped by with her kids to take a tour of the exhibit during the launch.

“Now that I have kids, Jollibee has become an important part of our bonding times,” shared Donna. “Every week we have a Jollibee day and each of them has their own favorite langhap-sarap meal.”“We are very excited to bring the exhibit to Cebu,” said Jollibee Regional Business Unit Head for Visayas Shing Llanos.

“Jollibee has become a part of the lives of millions but there are many things about the company that not a lot of people know. Through ‘Buhay Pamilya’ they will get to know more about Jollibee and how much we value the relationship we have built with our customers.”The “Buhay Pamilya” exhibit run will conclude with its final stop in Abreeza Mall in Davao from June 6-10.

Family bonding time with Jollibee

Have you seen the latest Jollibee commercial? I like how they compared the goodness of Chickenjoy with the virtues of the Filipino family.

“Walang kasing saya ng pamilyang Pinoy. Pinakamalutong ang hagikhikan… pinaka juicy ang kwentuhan… pinakamasarap ang lambingan. Kaya naman the best ang saya pag nagsasama-sama. Best-tasting, crispylicious, juicylicious Chickenjoy. Para sa pamilyang Pinoy!”

Listen:

Somehow, grammar Nazis can forgive Jollibee for including “crispylicious, juicylicious” in our vocabulary. I guess they’re entitled to it for coming up with the Philippines’ most popular fried chicken which you will surely crave no matter what part of the world you are.Of course, it also helps that the one doing the narration for this TVC is top singer & actress Sarah Geronimo who we really enjoyed as Laida in the most kilig movie of the year, “It Takes a Man and a Woman.” ;)

Anyway, am biased because the jolly bee is (literally!) the first figure my children looked up to while growing up. Whenever we drive by the highway or pass by the mall, they’d naturally blurt out the “J” word with glee. My youngest Lucia is no exception. Her ability to scream “Jollibee! Jollibee!” with a passion no doubt makes here 100% Pinoy in heart and spirit.

Lucia & Jollibee

Chickenjoy with spaghetti is a favorite of her and her ate Dionne.

Jollibee

Dionne & Lucy

So yes, those ad people weren’t lying when they likened Jollibee to the laughter & affection shared by Filipino families. Because somehow, Jollibee – the national icon – binds everyone together in a celebration of love and food.

Here’s a candid shot of a mother and her son taken at the Mall of Asia last Sunday:

Jollibee

Jollibee crispylicious, juicylicious Chickenjoy…. bring it on! Thanks Jollibee for the Mother’s Day gift :)

The chicken bucket package