Category: Isuzu Philippines Corporation

Isuzu PH ranks 3rd in total industry sales

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Isuzu Philippines Corporation continues to enjoy stellar performance for the first seven months of 2015 selling 4,876 units more compared to the same period last year, claiming the 3rd spot in the over-all industry sales.

Based on the report released by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA), Isuzu Philippines Corporation has sold 12,317 units from January-July this year compared to the 7,441 units delivered for the same period in 2014 – reflecting a 66-percent rise in the company’s total sales.

Out of the total sales from January to July, some 5,911 units of the Isuzu mu-X—which was launched September last year— were sold.

IPC President Hajime Koso attributed the impressive sales growth due to the model’s competitive pricing and the now recovering supply allocation.

Other key contributors for the impressive sales performance is the sales of its trucks and buses segment. IPC’s consistent number one light-duty truck – the N-Series – has sold a total of 2,212 units for the seven month period, which posts a staggering 40-percent difference from the 1,584 units sold in the same period in 2014.

Koso said that the sales of the N-Series comes from the strong fleet sales both in the National Capital Region (NCR) and Visayan Region (particularly Mandaue – Cebu area) – which is also the reason why Isuzu is constantly increasing its truck presence not just in the metro but also in the provincial market.

Giving an additional boost is its medium to heavy-duty trucks and buses category with 204 units this year compared to the 105 unit in 2014 – which can be mainly attributed to the strong indent sales especially to construction and logistics firms.

The increase in the sales for the mu-X and trucks category buffered the lean performance of the D-Max pick-up and the Crosswind AUV.

This year, the Crosswind sold 2,310 units—unlike the 3,182 units sold for the same period last year while the D-Max only had 1,680 units distributed for 2015 as compared to the 2,293 units released the previous year.

Meanwhile, Koso expressed firm belief that IPC is set to continue the spectacular sales performance as they approach the end of the year.

“We are adamant that these sales figures will continue to grow due to the fact that the Isuzu is committed to provide its very best to Filipinos with regards to quality of our vehicles,” Koso said.

All-New Isuzu mu-X, Team Kramer a match made in family heaven

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TEAM Kramer, the family of celebrity basketball player Doug Kramer and his wife, actress and TV host Chesca Garcia-Kramer, is now the official Brand Ambassador of the All-New Isuzu mu-X. Together with the couple’s children—Kendra, Scarlett and Gavin—Team Kramer perfectly embodies the family-oriented values promoted by Isuzu’s newly launched flagship SUV, as well of those embraced by the Isuzu brand in general.

“Team Kramer represents the ideals, aspirations and lifestyle of the many Filipino families to whom the All-New Isuzu mu-X appeals and caters,” said Isuzu Philippines Corporation (IPC) President Nobuo Izumina. “Their family also shares the same traditional values of togetherness, safety and utmost concern for the well-being of loved ones much like Isuzu, which is why Team Kramer and the All-New Isuzu mu-X is a perfect match.”

IPC appointed Team Kramer as the All-New Isuzu mu-X’s Brand Ambassador in a signing ceremony held on August 26, 2014 at the Fairmont and Raffles Hotel in Makati City. Formalizing the agreement is the turnover of an All-New Isuzu mu-X 4×4 AT to Team Kramer during IPC’s presentation in the 5th Philippine International Motor Show on September 18, 2014.

The first celebrity endorser IPC has signed up after 15 years, Team Kramer complements the “Ready to Impress” qualities of the All-New Isuzu mu-X. The latest model in the Isuzu range boasts of luxurious features, a comfortable ride quality, on- and off-road performance, fuel efficiency and practicality through a seven-seat configuration, making the vehicle ideal for Filipino families.

“Like Team Kramer, these are modern families where the parents are hands-on in raising their children while still engaging in professional and recreational pursuits. It’s a fact that Team Kramer is very well-rounded. Doug is from the world of sports while Chesca is from the entertainment industry. Somehow, the two of them met and in all aspects, look like they’re made for each other. It’s just like the All-New Isuzu mu-X…it’s versatile for entertainment or sports,” Izumina said.

The All-New Isuzu mu-X is designed with ideal dimensions, flaunting a spacious cabin within an exterior package that’s easy to maneuver and park. It is powered by a Isuzu’s new 4JK1-TC 2.5-liter diesel engine that has Common Rail Direct Injection and an intercooled Variable Geometry System (VGS) turbocharger, allowing it to produce 136 Ps at 3,400 rpm and a high 320 Nm of torque from 1,800 to 2,800 rpm.

Depending on the four variants available, the All-New Isuzu mu-X can come with leather seats, steering wheel and door trim; a seven-inch touchscreen display for the six-speaker multimedia system that has aux-in, USB, iPod and Bluetooth connectivity, as well as built-in navigation; audio controls on the steering wheel; a 10-inch roof-mounted DVD monitor with remote control; dual climate control with rear coolers; speed sensing door locks; three 12-volt accessory sockets; a total of 19 storage compartments and 12 cupholders; electroluminescent instrument meters; a Multi-Information Display (MID) panel; and push-button ignition start/stop, among other features which the entire family can enjoy.

“Team Kramer is very family-oriented, and would even take their parents with them when they go on trips. The All-New Isuzu mu-X is very much a family vehicle. It’s spacious and has safety features to ensure a worry-free trip,” Izumina said.

All-New Isuzu mu-X, Team Kramer a match made in family heaven

PRNEWS Leave a comment

TEAM Kramer, the family of celebrity basketball player Doug Kramer and his wife, actress and TV host Chesca Garcia-Kramer, is now the official Brand Ambassador of the All-New Isuzu mu-X. Together with the couple’s children—Kendra, Scarlett and Gavin—Team Kramer perfectly embodies the family-oriented values promoted by Isuzu’s newly launched flagship SUV, as well of those embraced by the Isuzu brand in general.

“Team Kramer represents the ideals, aspirations and lifestyle of the many Filipino families to whom the All-New Isuzu mu-X appeals and caters,” said Isuzu Philippines Corporation (IPC) President Nobuo Izumina. “Their family also shares the same traditional values of togetherness, safety and utmost concern for the well-being of loved ones much like Isuzu, which is why Team Kramer and the All-New Isuzu mu-X is a perfect match.”

IPC appointed Team Kramer as the All-New Isuzu mu-X’s Brand Ambassador in a signing ceremony held on August 26, 2014 at the Fairmont and Raffles Hotel in Makati City. Formalizing the agreement is the turnover of an All-New Isuzu mu-X 4×4 AT to Team Kramer during IPC’s presentation in the 5th Philippine International Motor Show on September 18, 2014.

The first celebrity endorser IPC has signed up after 15 years, Team Kramer complements the “Ready to Impress” qualities of the All-New Isuzu mu-X. The latest model in the Isuzu range boasts of luxurious features, a comfortable ride quality, on- and off-road performance, fuel efficiency and practicality through a seven-seat configuration, making the vehicle ideal for Filipino families.

“Like Team Kramer, these are modern families where the parents are hands-on in raising their children while still engaging in professional and recreational pursuits. It’s a fact that Team Kramer is very well-rounded. Doug is from the world of sports while Chesca is from the entertainment industry. Somehow, the two of them met and in all aspects, look like they’re made for each other. It’s just like the All-New Isuzu mu-X…it’s versatile for entertainment or sports,” Izumina said.

The All-New Isuzu mu-X is designed with ideal dimensions, flaunting a spacious cabin within an exterior package that’s easy to maneuver and park. It is powered by a Isuzu’s new 4JK1-TC 2.5-liter diesel engine that has Common Rail Direct Injection and an intercooled Variable Geometry System (VGS) turbocharger, allowing it to produce 136 Ps at 3,400 rpm and a high 320 Nm of torque from 1,800 to 2,800 rpm.

Depending on the four variants available, the All-New Isuzu mu-X can come with leather seats, steering wheel and door trim; a seven-inch touchscreen display for the six-speaker multimedia system that has aux-in, USB, iPod and Bluetooth connectivity, as well as built-in navigation; audio controls on the steering wheel; a 10-inch roof-mounted DVD monitor with remote control; dual climate control with rear coolers; speed sensing door locks; three 12-volt accessory sockets; a total of 19 storage compartments and 12 cupholders; electroluminescent instrument meters; a Multi-Information Display (MID) panel; and push-button ignition start/stop, among other features which the entire family can enjoy.

“Team Kramer is very family-oriented, and would even take their parents with them when they go on trips. The All-New Isuzu mu-X is very much a family vehicle. It’s spacious and has safety features to ensure a worry-free trip,” Izumina said.

All-New Isuzu mu-X, Team Kramer a match made in family heaven

PRNEWS Leave a comment

TEAM Kramer, the family of celebrity basketball player Doug Kramer and his wife, actress and TV host Chesca Garcia-Kramer, is now the official Brand Ambassador of the All-New Isuzu mu-X. Together with the couple’s children—Kendra, Scarlett and Gavin—Team Kramer perfectly embodies the family-oriented values promoted by Isuzu’s newly launched flagship SUV, as well of those embraced by the Isuzu brand in general.

“Team Kramer represents the ideals, aspirations and lifestyle of the many Filipino families to whom the All-New Isuzu mu-X appeals and caters,” said Isuzu Philippines Corporation (IPC) President Nobuo Izumina. “Their family also shares the same traditional values of togetherness, safety and utmost concern for the well-being of loved ones much like Isuzu, which is why Team Kramer and the All-New Isuzu mu-X is a perfect match.”

IPC appointed Team Kramer as the All-New Isuzu mu-X’s Brand Ambassador in a signing ceremony held on August 26, 2014 at the Fairmont and Raffles Hotel in Makati City. Formalizing the agreement is the turnover of an All-New Isuzu mu-X 4×4 AT to Team Kramer during IPC’s presentation in the 5th Philippine International Motor Show on September 18, 2014.

The first celebrity endorser IPC has signed up after 15 years, Team Kramer complements the “Ready to Impress” qualities of the All-New Isuzu mu-X. The latest model in the Isuzu range boasts of luxurious features, a comfortable ride quality, on- and off-road performance, fuel efficiency and practicality through a seven-seat configuration, making the vehicle ideal for Filipino families.

“Like Team Kramer, these are modern families where the parents are hands-on in raising their children while still engaging in professional and recreational pursuits. It’s a fact that Team Kramer is very well-rounded. Doug is from the world of sports while Chesca is from the entertainment industry. Somehow, the two of them met and in all aspects, look like they’re made for each other. It’s just like the All-New Isuzu mu-X…it’s versatile for entertainment or sports,” Izumina said.

The All-New Isuzu mu-X is designed with ideal dimensions, flaunting a spacious cabin within an exterior package that’s easy to maneuver and park. It is powered by a Isuzu’s new 4JK1-TC 2.5-liter diesel engine that has Common Rail Direct Injection and an intercooled Variable Geometry System (VGS) turbocharger, allowing it to produce 136 Ps at 3,400 rpm and a high 320 Nm of torque from 1,800 to 2,800 rpm.

Depending on the four variants available, the All-New Isuzu mu-X can come with leather seats, steering wheel and door trim; a seven-inch touchscreen display for the six-speaker multimedia system that has aux-in, USB, iPod and Bluetooth connectivity, as well as built-in navigation; audio controls on the steering wheel; a 10-inch roof-mounted DVD monitor with remote control; dual climate control with rear coolers; speed sensing door locks; three 12-volt accessory sockets; a total of 19 storage compartments and 12 cupholders; electroluminescent instrument meters; a Multi-Information Display (MID) panel; and push-button ignition start/stop, among other features which the entire family can enjoy.

“Team Kramer is very family-oriented, and would even take their parents with them when they go on trips. The All-New Isuzu mu-X is very much a family vehicle. It’s spacious and has safety features to ensure a worry-free trip,” Izumina said.

Ready to Impress: Isuzu Philippines introduces the All-New Isuzu mu-X

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THE wait is over as the much-anticipated All-New Isuzu mu-X is launched to the local market. Isuzu Philippines Corporation’s (IPC) latest flagship model comes loaded with advanced technological and design features, making this premium SUV truly “Ready to Impress.”

“It is well known that Isuzu manufactures some of the world’s best diesel-powered vehicles,” said IPC President Nobuo Izumina. “While most of these models are reputed for their robust construction, making them ideal workhorses, the same qualities also underlie Isuzu vehicles that are built for leisure, comfort and performance. The All-New Isuzu mu-X is a perfectly stylish example of this, delivering impressive utility that is mixed with a premium driving experience.”

The All-New Isuzu mu-X is available in three exciting “Ready to Impress” variants. At the top of the range is the mu-X LS-A. Coming with either a four-wheel-drive or a two-wheel-drive system paired with a 5-speed automatic transmission, the mu-X LS-A is perfect for people who want new levels of comfort and convenience.

Following next is the mu-X LS-M, which is fitted with a two-wheel-drive system and a 5-speed manual transmission, and is ideal for customers who have already been accustomed to the usual SUV features. Bringing up the entry-level end is the mu-X LS. Also equipped with a two-wheel-drive system and a 5-speed manual transmission, this variant should satisfy the requirements of first-time SUV buyers.

Impressive styling

The All-New Isuzu mu-X is designed with ideal dimensions, boasting a spacious cabin within an exterior package that’s easy to maneuver and park. Every contour and character line adorning the vehicle’s body is the result of aerodynamic development, contributing to fuel efficiency.

Besides a wind-cheating form, the All-New Isuzu mu-X’s body also flaunts premium features like projector-type multi-reflector headlamps, center roof antenna, color-keyed front and rear bumpers (with integrated back-up lamps) and roof rails that can support 60 kilograms of cargo. The vehicle’s higher variants add fog lamps and chrome radiator grille, hood garnish, door handles and tailgate garnish. Also finished in chrome (for the mu-X LS-A) are the power-folding side-view mirrors, which have integrated turn signal lamps.

Class-leading comfort

The All-New Isuzu mu-X’s spacious interior can accommodate seven passengers comfortably. Its car-like riding comfort starts with a specially developed suspension system made up of independent double wishbone with coil springs and stabilizer in front, and a five-link with coil springs and stabilizer bar combination in the rear. Bringing the vehicle’s premium feel to a higher level are leather coverings for the seats, steering wheel and door trim, and a seven-inch touchscreen display for the six-speaker multimedia system that has aux-in, USB, iPod and Bluetooth connectivity, as well as built-in navigation. The mu-X LS-A goes further with audio controls on the steering wheel and a 10-inch roof-mounted DVD monitor with remote control.

More premium features make it to the All-New Isuzu mu-X. These include dual climate control with rear coolers (the mu-X LS-A has automatic climate control), speed sensing door locks, three 12-volt accessory sockets, a total of 19 storage compartments and 12 cupholders, a lockable and illuminated glove box, side step boards, and tow hooks. Literally a welcome treat for the eyes are the vehicle’s electroluminescent instrument meters that have automatic bright adjust integrated with the useful Multi-Information Display (MID) panel.

The mu-X LS-A raises the bar even more with jam protection and timer for its driver side auto up/down power windows, six-way power-adjustable driver’s seat, and passive keyless entry with push-button start/stop ignition.

Rear seat passengers will find no shortage of space as the All-New Isuzu mu-X boasts of class-leading legroom. The third-row seats can easily be accessed as the second-row seats have a forward-tumble, 60/40-split function.

Outstanding performance

As a completely new model, the Isuzu mu-X is equipped with a power plant never before used in any IPC product. Called 4JK1-TC, this 2.5-liter diesel engine is reputed to be one of the world’s most robust. It is fitted with Common Rail Direct Injection and an intercooled Variable Geometry System (VGS) turbocharger, which alters the direction of where exhaust gases flow. This optimizes turbine response at low engine speeds, eliminating the delayed power delivery known as “turbo lag,” which is common to non-VGS engines.

The new 4JK1-TC engine also furthers Isuzu’s core values of being reliable, durable and fuel-efficient. Its lifetime steel timing chain and anti-friction melt-in cylinder liners are among its advantages that ensure durability. It is rated to comply to Euro-2 emission standards, underlying Isuzu’s commitment in preserving the environment. Rated to produce 136 Ps at 3,400 rpm and a high 320 Nm of torque from 1,800 to 2,800 rpm, the engine also provides plenty of power, translating to less gear changes, effortless hill climbing and easier off-road driving.

Matched to the new 4JK1-TC engine is either a 5-speed manual transmission or a 5-speed automatic with sequential shift function, which makes driving the All-New Isuzu mu-X not only more economical but also more enjoyable.

Going off-road is also a pleasurable and safe experience with the All-New Isuzu mu-X. Besides tough mechanical components, the mu-X LS-A is equipped with a four-wheel-drive system that has the 4WD Terrain Command Select Dial. This feature allows the driver to simply twist a knob to shift from 2H mode to 4H mode even at speeds as high as 100kph. The All-New Isuzu mu-X’s excellent ground clearance of 230mm and 17” alloy wheels with 255/65 R17 tires (for the mu-X LS-A) further boost the vehicle’s off-road driving capabilities.

World-class safety

The All-New Isuzu mu-X is built to conform to the highest safety standards. The vehicle’s projector headlights, high-mount LED stop lamps and available fog lamps ensure visibility on the road. Equally helpful in this regard are the two-eye reverse sensing system and available reverse camera.

Passive safety systems fitted to the All-New Isuzu mu-X are dual front airbags, door locks that are child-proof and which automatically engage when the vehicle reaches 20kph, Emergency Locking Retractor (ELR) with pre-tensioner and load-limiter seatbelts in all three rows of seats, and side impact beams inside the doors.

The All-New Isuzu mu-X is also loaded with active safety systems. Its disc brakes in all four wheels have an Anti-lock Braking System (ABS) that has Electronic Brake-force Distribution (EBD) and Brake Assist (BA). Providing more security are the new Electronic Stability Control (ESC) and Traction Control System (TCS), which automatically brake a wheel or wheels if the systems sense any of these are slipping. This prevents skidding and loss of steering control, helping reduce fatal accidents by as much as 30%.

Ready to Impress

The All-New Isuzu mu-X is available in six dynamic color options: Splash White, Silky Pearl White, Cosmic Black, Titanium Silver, Aqua Blue and Outback Brown. Prices are set at P1.188 million for the mu-X LS M/T 4×2; P1.260 million for the mu-X LS-M M/T 4×2; P1.358 million for the mu-X LS-A A/T 4×2; and P1.748 million for the mu-X LS-A A/T 4×4. An additional P10K will be added to variant price for all Silky Pearl White units.

Designed all Ready to Impress, the All-New Isuzu mu-X is now available in authorized Isuzu dealership across the country. In Metro Manila, Isuzu dealerships are located in EDSA Balintawak, Quezon Avenue, Commonwealth, Pasig, Manila, Makati and Alabang. In the provinces, Isuzu dealerships are located in Isabela, Pangasinan, Cabanatuan, Pampanga, Bulacan, Cavite, Batangas, San Pablo, Bacolod, Iloilo, Mandaue, Cagayan de Oro, Davao, and General Santos.