Category: idc

Lenovo Remains #1 as PC Segment Continues to Plummet

Ronnie Bulaong Leave a comment

International Data Center (IDC) has recently published their latest Worldwide Quarterly PC Tracker which reflected the downward trend in the PC segment in the second quarter of 2015.

According to the research firm, a total of 66.1 million units were shipped in last quarter which translates to an 11.8% decrease in shipment compared to the same period last year. IDC pointed out that the year-over-year decline is primarily due to the segment’s strong performance last year when vendors started clearing their inventory in anticipation for Windows 10.

IDC also stated that the change in foreign exchange rates has resulted in to increase in prices of PC and stymied the buying power of the consumers.

The second half of 2015 also doesn’t look great for the PC industry. IDC predicts that there will be single-digit decrease in shipment in the next two quarters but believes that things will slowly get better in the coming years.

IDC 2Q15 PC

IDC’s recent report also shed some light on the who’s who of the PC segment. After clinching the number one spot back in 2013, Lenovo remains as the top PC vendor with 20.3% global market share.

HP is just a few notches below the king of the hill which shipped a total of 12,253 units in the past quarter. Dell came in at number three with a 14.5% market share with 2Q15 shipments totaling to a little over 9,000.

Apple managed to clinch the fourth spot with over 5000 units shipped in the second quarter of this year. Meanwhile, two Taiwanese powerhouses, Acer and Asus, are tied for the fifth spot with near-identical shipments and market share. The former’s success was fueled by its new Chromebook offerings while the latter’s sales were boosted by strong growth in the US.

[IDC]

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Cherry Mobile Named #1 Vendor as PH Becomes 3rd Largest Smartphone Market in SEA

Ronnie Bulaong Leave a comment

The International Data Corporation (IDC) recently published its quarterly Mobile Phone Tracker for the Asia/Pacific region which shows a significant upsurge in mobile phone shipment (smartphone or otherwise) in the Philippines. Along with it comes the news that Cherry Mobile has been named the top smartphone vendor in the country, pulling an upset victory against Samsung who now sits in the far second place.

According to the data that the research firm has gathered, a total of 26.8 million mobile phones were shipped in the Philippines last year, with smartphones accounting to nearly half, 47% to be exact, of the total mobile phone shipments.

The third quarter of 2014 marked the first time that smartphones overtook feature phones in terms of shipment volume, making the Philippines the fourth Southeast Asian country to achieve such feat after Singapore, Malaysia and Thailand.

The reason for the upsurge in the smartphone adoption in 2014, Market Analyst at IDC Philippines Jerome Dominguez said that it’s primarily due to the narrow price gap between smartphones and feature phones with the former giving more bang-for-the-buck.

Smartphone Vendor Ranking

Looking at IDC’s smartphone vendor ranking above, you’ll notice that only two global brands, Samsung and Lenovo, have made it in to the top five, the rest, including Cherry Mobile which dominated the local market in 2014, are all local brands which account to almost 38% of the total market share.

Although the ranking seemed to back up what Dominguez said, Daniel Pang, the Senior Research Manager of the Client Devices group at IDC Asia/Pacific, has a different take as to why these local brands fared very well against more established international players.

“The success of local smartphone players is an offshoot of heavy marketing, celebrity endorsements, and price-competitive offerings. Branding is critical in the Philippines., The thriving local vendors are those that not only offer budget-friendly smartphones, but also produce strong ATL (above-the-line) campaigns and are endorsed by popular celebrities.”

– Daniel Pang, Senior Research Manager of the Client Devices group at IDC Asia/Pacific

The success of the local brands came at the cost of market shares of Chinese brands and other global brands. The latter suffered 7% drop in the total market share which, according to the research firm, can attributed to the continuous decline in popularity of Blackberry and Sony in the Philippines.

The former’s market share, on the other hand, only decreased by a single point last year. IDC believes that with the right marketing push, these Chinese vendors will see an increase in market share this year as they establish a solid footing in the local market.

[Source]

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Cherry Mobile Named #1 Vendor as PH Becomes 3rd Largest Smartphone Market in SEA

Ronnie Bulaong Leave a comment

The International Data Corporation (IDC) recently published its quarterly Mobile Phone Tracker for the Asia/Pacific region which shows a significant upsurge in mobile phone shipment (smartphone or otherwise) in the Philippines. Along with it comes the news that Cherry Mobile has been named the top smartphone vendor in the country, pulling an upset victory against Samsung who now sits in the far second place.

According to the data that the research firm has gathered, a total of 26.8 million mobile phones were shipped in the Philippines last year, with smartphones accounting to nearly half, 47% to be exact, of the total mobile phone shipments.

The third quarter of 2014 marked the first time that smartphones overtook feature phones in terms of shipment volume, making the Philippines the fourth Southeast Asian country to achieve such feat after Singapore, Malaysia and Thailand.

The reason for the upsurge in the smartphone adoption in 2014, Market Analyst at IDC Philippines Jerome Dominguez said that it’s primarily due to the narrow price gap between smartphones and feature phones with the former giving more bang-for-the-buck.

Smartphone Vendor Ranking

Looking at IDC’s smartphone vendor ranking above, you’ll notice that only two global brands, Samsung and Lenovo, have made it in to the top five, the rest, including Cherry Mobile which dominated the local market in 2014, are all local brands which account to almost 38% of the total market share.

Although the ranking seemed to back up what Dominguez said, Daniel Pang, the Senior Research Manager of the Client Devices group at IDC Asia/Pacific, has a different take as to why these local brands fared very well against more established international players.

“The success of local smartphone players is an offshoot of heavy marketing, celebrity endorsements, and price-competitive offerings. Branding is critical in the Philippines., The thriving local vendors are those that not only offer budget-friendly smartphones, but also produce strong ATL (above-the-line) campaigns and are endorsed by popular celebrities.”

– Daniel Pang, Senior Research Manager of the Client Devices group at IDC Asia/Pacific

The success of the local brands came at the cost of market shares of Chinese brands and other global brands. The latter suffered 7% drop in the total market share which, according to the research firm, can attributed to the continuous decline in popularity of Blackberry and Sony in the Philippines.

The former’s market share, on the other hand, only decreased by a single point last year. IDC believes that with the right marketing push, these Chinese vendors will see an increase in market share this year as they establish a solid footing in the local market.

[Source]

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Lenovo outperforms Apple in the US

Ronnie Bulaong Leave a comment

Well it seems that the efforts that Lenovo has put in in the recent months are starting to pay off as they end their fiscal year in a positive note thanks to their strong 4th fiscal quarter outing. Also, because of their stellar Q4 performance, Lenovo managed to dethrone Apple from the third spot (in the US) in terms of PC shipment in that quarter.

Despite of the predicted decline in the global PC sales, Lenovo defied the odds and was able to push 55 million PCs worldwide over the course of the whole fiscal year. This led to a 2.1 points increase in their global PC market share, now pegged at a record-high 17.7%, which represents a 5% year-over-year growth.

But the success the company had on the PC business is just the tip of the iceberg. As indicated on their press release, Lenovo also had a pretty respectable performance both in the smartphone and tablet division which, in large measure, helped catapult their annual revenue (USD38.7 billion), full year pre-tax income (USD1.01 billion) and full year earnings (USD817 million) to new heights.

Lenovo Vibe Z

According to their data, the company managed to ship 50 million smartphones and approximately 9.2 million tablets in the span of one fiscal year. In the fourth fiscal quarter alone, Lenovo claims that they’ve “outpaced the worldwide market by 28%” due to the 59.4% upsurge in their overall smartphone shipment.

Lenovo’s solid fiscal year performance solidifies their place among the key players in the PC and mobile devices divisions, not only in America, but around the world. The key now is for them is to continue putting pressure on their rivals and show them that this kind of remarkable performance is not just a one-time thing.

{Source}

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Samsung continues to dominate smartphone world

Ronnie Bulaong Leave a comment

The first quarter of 2013 is already in the books and world-renowned market research firm IDC (International Data Corporation) has published the result of their recent studies on who’s who in the mobile phone scene.

Unsurprisingly, Samsung and Apple still lead the pack with a combined shipment amassing to half of the total global shipments. When broken down to single unit, you’d notice that gap between Samsung and Apple has widen to a point that the South Korean firm’s volume of sales alone is more than what the other companies in the top 5 have (70.7M vs 66.7M).

lg nexus

LG made it to the top 5 and currently holds the far 3rd spot after Apple. The company has regained its old place in the running thanks to the success they had with the L-Series handsets along with the Nexus 4 and Optimus G lineup. LG’s success is more than double of what they had the previous year.

The close 4th and 5th spot belongs to Huawei and ZTE respectively. These two Chinese companies have been making a big splash in the industry both inside and outside of their homeland. Huawei sales volume has grown almost twice on year-over-year which amounts to 9.9-million. Meanwhile, ZTE has shipped a total of 9.1 million smartphones last quarter and currently holds 4.2% of the total market share.

idc

{Source}

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