Category: Honda Cars Philippines Inc.

Honda recognizes the newly established dealers as “Good Green Dealers”

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Honda Cars Greenhills Photo (from left to right): Peter Angliongto – HCKI Group Director, Toshio Kuwahara – HCPI President & GM, Johnny Gohh – HCKI Group Director, Joseph Ocampo – Parts & Service Manager HCGH, Tina Marcelino – HCGH Branch Manager, Medel Nera – President House of Investments, Jie Salcedo – Sales Manager HCGH, Johnny Fetalvero – HCKI Group General Manager, Norman Millare – HCPI Customer Service Division Head, Chito Jamias HCQC Group General Manager, Mr. Masanao Kataoka – HCPI Marketing & Sales Adviser and Mr. Roman Nite – HCGH Pollution Control Officer.

Honda Cars Philippines, Inc. (HCPI) recently recognized Honda Cars Greenhills (HCGH) and Honda Cars Marcos (HCMH) as “Certified Good Green Dealer” in a ceremony held on May 6, 2014 at their respective dealerships.

HCGH started its operations last November 14, 2013, while HCMH last January 26, 2014 are the newest additions to the Yuchengco Group of Companies’ (YGC) Honda dealership network. These two new dealerships took the add-on challenges positively to include environmental initiative in its sales operations, particularly in the sale of its products, services and parts. Both HCGH and HCMH were able to complete the Step-1 requirements of HCPI’s Green Dealer Program.

To acquire complete certification, the dealer must effectively implement activities under its 2-step program. Step 1 activities include waste management, recycling, basic safety, use of personnel protective equipment and compliance to legal requirements. Whereas, Step 2 activities include contribution to local community through CSR projects, energy and environmental conservation, economical chemical use and control, improved waste management system, improved recycling program and complete safety and personnel protective equipment.

Honda Cars Marcos Highway Photo (from left to right): Rocky Montoya – Branch Manager Honda Cars Marikina, Eugene Alvar – HCMH General Sales Manager, Toshio Kuwahara – HCPI President & GM, Chito Jamias – HCQC Group General Manager, Aris Manrique – HCMH Pollution Control Officer, Abet Bernardo – HCMH Parts & Service Manager, Ruel Morales – HCMH Branch Manager, Medel Nera – President House of Investments, Norman Millare – HCPI Customer Service Division Head and Deo Olegario – Honda Cars Fairview Branch Manager

The Green Dealer Plaque and Certificate were presented by HCPI’s President and General Manager – Mr. Toshio Kuwahara and Customer Service Division Head – Mr. Norman Millare.

“We appreciate YGC’s cooperation and support in fulfilling HCPI’s endeavor to achieve an exceptional level of environment friendliness in our operation. We are looking forward to achieving 100% certification of good green Honda cars dealerships nationwide”, Mr. Kuwahara said.

This ‘Green Dealer’ program is in line with the Global Honda Environmental Initiatives towards helping in the preservation, conservation, and protection of the environment.

Honda holds World Premiere of the All New City MUGEN Prototype

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Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in partnership with M-TEC Co. Ltd, known for its MUGEN accessories debuted the All New City MUGEN Prototype during the launch of the All New Honda City in Pasay last April 22.

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The new sleek cross motion form exterior styling of the All New City is a breakthrough among conventional sedan styling that unifies sleek and dynamic forms creating a sense of stunning sporty profile. And to further enhance the All New City’s style, HCPI in a joint project with M-TEC Co. Ltd., equipped the All New City MUGEN Prototype model with front sports grille, front under spoiler, side spoiler, rear under spoiler aerodynamic parts and 17-inch aluminium wheels.

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Exclusively designed for car enthusiasts who appreciate enhanced premium dynamic styling to complement spirited driving performance, the All New City with factory-installed MUGEN accessories will be available for retail by the third quarter of the year through HCPI’s authorized dealerships and will eventually be available to other countries.

When HCPI first introduced factory installed MUGEN accessories to the market in 2011, it has gained wide market acceptance enabling HCPI to be the number one MUGEN products distributor outside the Japan market.

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MUGEN, which is a Japanese word for infinite, designs and manufactures racing engines and premium aftermarket parts under the strong partnership with Honda. MUGEN has a strong racing heritage and has gained international recognition from its Super GT and Formula One background, to name a few. It also specializes in tuning engines and developing customized parts exclusively for Honda products since the mid 1980’s.

Honda sets new standards with the All New City

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The All-New City MUGEN Prototype

Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines officially launched the 4th generation of its best selling model, Honda City at SMX Convention Center in Pasay City. Debuting in a futuristic concept, the All New City is bound to let its customers “Touch Tomorrow” with six available variants to choose from.

The engineers who worked on the City paid equal attention to vehicle improvement and meeting customers’ diverse demands in an automobile. The All New City presents itself with values that exceed customers’ expectations – a design that embodies premium and sporty feeling, comfortable and spacious interior, high level of dynamic performance and improved fuel efficiency.

The All New City is offered with Honda’s improved 1.5 liter i-VTEC engine that delivers maximum power output of 120 ps at 6600 rpm. The 1.5 liter i-VTEC engine is mated to a new 5-speed Manual Transmission and developed under the Honda’s Earth Dreams Technology, new Continuously Variable Transmission (CVT with 7-speed paddle shifters).

Furthermore, the All New City is the first Honda model locally that bears Honda’s new “Exciting H Design!!!” concept that will be applied to all future Honda global models. The “Exciting H Design!!!” represents three key elements – High Tech (innovative spirit), High Tension (pursuit of a beautiful body structure and layout) and High touch (finely-honed surfacing and texture), that focus on overall pleasing human experience.

Stemmed from the “Exciting H Design!!!” concept, the All New City’s exterior concept is “sleek cross motion”, successfully unifying sleek front form and dynamic side form. It features a solid wing face harmonized with low front face, aerodynamic bumper design and clear-cut side panel; giving the All New City a stylish yet sporty look in every angle.

The All New City retains its compact size yet it has taken Honda’s “man maximum, machine minimum’ design philosophy to a higher level. The engineers achieved to create an interior space that exceeds the class standard with increased and substantial head, shoulder and knee room, a leg room that is comparable to some mid-size sedans and a top class trunk space. Matching the City’s advanced packaging is the application of the “layered floating cockpit” concept that is expressed through advanced and high quality textures that give a comfortable feeling.

the-all-new-city-2014 (1)

Complementing the spacious interior, the All New City exudes a refreshing atmosphere accomplished with careful selection of design and materials; and exclusive to the top of the line variant are plush leather seats. Inside, feast your eyes on the All New City’s advanced interior equipment. The All New City offers first in class features such as the 7-inch touch screen display audio, the application of such equipment minimizes the use of buttons making it easier to operate while radiating a premium feel. The 7-inch touch screen display audio features functions such as hands-free telephone (HFT) and audio streaming via Bluetooth connectivity and voice recognition control. For added convenience, the audio and Bluetooth HFT can be operated via the controls mounted on the leather-wrapped steering wheel. Just below the display audio unit, is the automatic air-conditioning system that also comes with user-friendly touch panel.

To further provide convenience to everyone on board, the All New City is equipped with different ports such as auxiliary, USB, and the new HDMI port that lets you connect and mirror your smartphone on the display audio screen. On selected variants, three accessory sockets are made available in front and at the rear for hassle-free gadget charging.

Another addition the advanced dashboard design is the push start button. The Smart Key with Push Start System intelligently locks and unlocks the doors without even touching the smart key and a push button to start or turn off the engine.

Taking cue from the market’s demand for better fuel efficiency, Honda has equipped the All New City with the ECO Assist system; which consists of the ECON mode that controls the engine, drive-by-wire, transmission, and air conditioning performance to improve fuel consumption; and the Eco coaching ambient light that promotes a more fuel efficient driving habit by glowing green when throttle input is light and glowing blue when throttle input is heavy.

Together with driving performance and fuel efficiency, one of Honda‘s primary thrusts includes comprehensive methodology on vehicle safety. As standard, the All New City is equipped with driver and passenger SRS airbags and anti-lock braking system (ABS) with electronic brake-force distribution (EBD). The top of the line variant comes with additional safety features such as side airbags, side curtain airbags, vehicle stability assist (VSA), hill start assist, child seat anchors, 60:40 rear seats, and driver and front passenger seatbelt reminder. And another new safety feature that can be found in the top of the line variant is the Emergency Stop Signal (ESS) that automatically pulsates the brake and hazard lights when it senses an emergency stop normally during heavy braking situations. Certain variants of the All New City are equipped with a multi-view reverse camera that is capable of displaying in three views (normal, wide, and top down).

Crafted to let you experience advance technologies, the All New City is available with the following suggested retail prices:

1.5 E MT Php 756,000
1.5 E CVT Php 796,000
1.5 VX CVT Php 880,000
1.5 VX+ CVT Php 970,000

To further enhance driving enjoyment and ownership experience of our most valued customers, HCPI is offering All New City variants equipped with genuine Honda accessories that provide added safety, convenience, and style. Modulo is Honda’s genuine accessory brand and Modulo accessories are developed in parallel with Honda’s new car development. The All New City is available in two Modulo variants: 1.5 E Modulo Utility and 1.5 VX Aero Sports. The 1.5 E CVT Modulo Utility variant includes front grille, door visor, trunk tray, seatback holder, tablet holder, door side protector, trunk cargo hook and Modulo emblem with suggested retail price of P821,000. On the other hand, the 1.5 VX Aero Sports variant includes front grille, front under spoiler, side under spoiler, rear under spoiler, wing-type tailgate spoiler, illuminated side step garnish and Modulo emblem with the suggested retail price of P935,000.

Honda sets new standards with the All New City

PRNEWS Leave a comment

The All-New City MUGEN Prototype

Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines officially launched the 4th generation of its best selling model, Honda City at SMX Convention Center in Pasay City. Debuting in a futuristic concept, the All New City is bound to let its customers “Touch Tomorrow” with six available variants to choose from.

The engineers who worked on the City paid equal attention to vehicle improvement and meeting customers’ diverse demands in an automobile. The All New City presents itself with values that exceed customers’ expectations – a design that embodies premium and sporty feeling, comfortable and spacious interior, high level of dynamic performance and improved fuel efficiency.

The All New City is offered with Honda’s improved 1.5 liter i-VTEC engine that delivers maximum power output of 120 ps at 6600 rpm. The 1.5 liter i-VTEC engine is mated to a new 5-speed Manual Transmission and developed under the Honda’s Earth Dreams Technology, new Continuously Variable Transmission (CVT with 7-speed paddle shifters).

Furthermore, the All New City is the first Honda model locally that bears Honda’s new “Exciting H Design!!!” concept that will be applied to all future Honda global models. The “Exciting H Design!!!” represents three key elements – High Tech (innovative spirit), High Tension (pursuit of a beautiful body structure and layout) and High touch (finely-honed surfacing and texture), that focus on overall pleasing human experience.

Stemmed from the “Exciting H Design!!!” concept, the All New City’s exterior concept is “sleek cross motion”, successfully unifying sleek front form and dynamic side form. It features a solid wing face harmonized with low front face, aerodynamic bumper design and clear-cut side panel; giving the All New City a stylish yet sporty look in every angle.

The All New City retains its compact size yet it has taken Honda’s “man maximum, machine minimum’ design philosophy to a higher level. The engineers achieved to create an interior space that exceeds the class standard with increased and substantial head, shoulder and knee room, a leg room that is comparable to some mid-size sedans and a top class trunk space. Matching the City’s advanced packaging is the application of the “layered floating cockpit” concept that is expressed through advanced and high quality textures that give a comfortable feeling.

the-all-new-city-2014 (1)

Complementing the spacious interior, the All New City exudes a refreshing atmosphere accomplished with careful selection of design and materials; and exclusive to the top of the line variant are plush leather seats. Inside, feast your eyes on the All New City’s advanced interior equipment. The All New City offers first in class features such as the 7-inch touch screen display audio, the application of such equipment minimizes the use of buttons making it easier to operate while radiating a premium feel. The 7-inch touch screen display audio features functions such as hands-free telephone (HFT) and audio streaming via Bluetooth connectivity and voice recognition control. For added convenience, the audio and Bluetooth HFT can be operated via the controls mounted on the leather-wrapped steering wheel. Just below the display audio unit, is the automatic air-conditioning system that also comes with user-friendly touch panel.

To further provide convenience to everyone on board, the All New City is equipped with different ports such as auxiliary, USB, and the new HDMI port that lets you connect and mirror your smartphone on the display audio screen. On selected variants, three accessory sockets are made available in front and at the rear for hassle-free gadget charging.

Another addition the advanced dashboard design is the push start button. The Smart Key with Push Start System intelligently locks and unlocks the doors without even touching the smart key and a push button to start or turn off the engine.

Taking cue from the market’s demand for better fuel efficiency, Honda has equipped the All New City with the ECO Assist system; which consists of the ECON mode that controls the engine, drive-by-wire, transmission, and air conditioning performance to improve fuel consumption; and the Eco coaching ambient light that promotes a more fuel efficient driving habit by glowing green when throttle input is light and glowing blue when throttle input is heavy.

Together with driving performance and fuel efficiency, one of Honda‘s primary thrusts includes comprehensive methodology on vehicle safety. As standard, the All New City is equipped with driver and passenger SRS airbags and anti-lock braking system (ABS) with electronic brake-force distribution (EBD). The top of the line variant comes with additional safety features such as side airbags, side curtain airbags, vehicle stability assist (VSA), hill start assist, child seat anchors, 60:40 rear seats, and driver and front passenger seatbelt reminder. And another new safety feature that can be found in the top of the line variant is the Emergency Stop Signal (ESS) that automatically pulsates the brake and hazard lights when it senses an emergency stop normally during heavy braking situations. Certain variants of the All New City are equipped with a multi-view reverse camera that is capable of displaying in three views (normal, wide, and top down).

Crafted to let you experience advance technologies, the All New City is available with the following suggested retail prices:

1.5 E MT Php 756,000
1.5 E CVT Php 796,000
1.5 VX CVT Php 880,000
1.5 VX+ CVT Php 970,000

To further enhance driving enjoyment and ownership experience of our most valued customers, HCPI is offering All New City variants equipped with genuine Honda accessories that provide added safety, convenience, and style. Modulo is Honda’s genuine accessory brand and Modulo accessories are developed in parallel with Honda’s new car development. The All New City is available in two Modulo variants: 1.5 E Modulo Utility and 1.5 VX Aero Sports. The 1.5 E CVT Modulo Utility variant includes front grille, door visor, trunk tray, seatback holder, tablet holder, door side protector, trunk cargo hook and Modulo emblem with suggested retail price of P821,000. On the other hand, the 1.5 VX Aero Sports variant includes front grille, front under spoiler, side under spoiler, rear under spoiler, wing-type tailgate spoiler, illuminated side step garnish and Modulo emblem with the suggested retail price of P935,000.

Honda Cars Philippines, Inc. Names New President and General Manager

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Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit names Mr. Toshio Kuwahara as its new President and General Manager effective April 1, 2014. Mr. Kuwahara is filling the post formerly held by Mr. Tatsuya Natsume, who has been assigned a new post in Brazil.

In 2009, Mr. Kuwahara was handed his first assignment in the Philippines when he was appointed as Senior Assistant Vice President for HCPI’s Marketing and Sales Division. “My job in the Philippines is very special to me; not only because this is my first time in the country but also because this is my first assignment in Honda’s automobile business”, according to Mr. Kuwahara during a press meeting. Prior to his move to the automobile business, he previously held posts in Honda’s motorcycle business unit for the Asia and Oceania market.

For almost five years, Mr. Kuwahara has been working closely with Filipinos in both HCPI and Honda Cars dealerships during his stint as the marketing guru. He took this opportunity to know more about the Filipinos and specifically their tastes in vehicles. “As one of Honda’s thrust, we always make it a point to satisfy our customers in every aspect of their transactions with us. It is crucial that we know their wants and how we can deliver them”, Mr. Kuwahara said. Now that he is the main man behind HCPI, Mr. Kuwahara has this to say, “I am very privileged to be given a bigger responsibility for the same market. Rest assured that it is my goal to provide vehicles that the Filipino customers dream of having. I anticipate that what our team has been developing for years are spot on”.

Inquired about his more concrete plans for HCPI during his first year, Mr. Kuwahara was quoted saying, “We will keep you very busy this year. Expect new Honda models to be available in the market soon. You will actually see the All New City very soon.” Optimistic about their new products for the Filipinos, Mr. Kuwahara sees a strong resurgence of the Honda brand in the automotive scene.

While dedicating most of his time learning about the Philippine automotive operations, Mr. Kuwahara also allowed himself to discover the beauty of the Philippines and its people. “For every free time that I have, I always try to take my family on a trip and explore your country together. My wife and kids love the Philippines as much as I do. This country is filled with so much uniqueness – the incomparable Filipino hospitality, impeccable work dedication and being one of the happiest people I know. Well, it’s not hard to be happy if you have such beautiful country and amazing people,” shares Mr. Kuwahara.