Barangay NutriLoad-ed caravan engages 73,173 households countrywide

With the vision of driving nutrition in every Filipino community, leading beverage brand MILO recently capped a nationwide caravan with its new and improved cereal drink MILO NutriLoad. The campaign dubbed Brgy. NutriLoaded succeeded in its effort to make families ‘di lang basta loaded, NutriLoad-ed, as it engaged over 73,173 households across 50 barangays in the Greater Manila Area (GMA), Luzon, Visayas and Mindanao from May through August of this year.

“For 49 years, MILO has been dedicated to extending products that actively involve each member of the Filipino household most importantly mothers. We continue to share this passion with hundreds of retail business or sari-sari store owners countrywide. MILO rolled out the Barangay NutriLoad-ed caravan with Filipino mothers and their local sari-sari store partners in mind. Through the caravan, we were able to amplify our commitment to wellness and bring communities together to not only taste our newest product but also experience a full day of exciting MILO NutriLoad activities,” said Eduard Capacio, MILO NutriLoad Brand Manager, Nestle Philippines.

Thrilling activities such as shooting games and relay races for the young and old alike were held at each stop. To add excitement to the 4-month campaign, MILO drew in 275 sari-sari store owners and delivered cash prizes to winning outlets with the most number of attendees and biggest set of raffle entries. Sari-sari store partners of the winning sukis in the Barangay NutriLoad-ed Raffle Draw also received rewards. A total of 28,472 residents joined the raffle draw by submitting as many sachets of MILO Nutriload in drop boxes available at participating sari-sari stores.

Barangay NutriLoad-ed Sari-Sari Store Showdown winner Yolanda Arreglo shares that MILO NutriLoad is not only a filling cereal drink but also a power-boosting treat for each member of the family. “My family drinks MILO NutriLoad with breakfast to power up for the day ahead. Apart from being incredibly filling, it has the right amount of sweetness that my children and sukis love. As a mother of two, I believe in serving only the best for my family every day, and MILO NutriLoad is not only big in taste but easy on the budget and definitely saves me time in the kitchen,” said the 49-year old Arreglo.

“Our retail networks in communities throughout the Philippines are our partners in bringing nutrition to every Filipino home. We are beyond ecstatic with the success of the campaign and look forward to inspiring wellness in more families with MILO NutriLoad,” added Capacio.

Packed with Vitamin C, Iron, and Calcium, MILO NutriLoad is the only cereal drink nutriload-ed with the unique and energy-giving PROTOMALT flakes. PROTOMALT is a special malt extract made from malted barley grains found only in a MILO mix, which naturally provides a more nutritious kind of energy compared to sugar. MILO NutriLoad helps provide filling energy and nutrition to help prepare MILO drinkers for the day ahead while brimming with the classic chocolate MILO taste that every Filipino loves.

Dangers of airway management

With an obstructed airway, the body is deprived of oxygen. If ventilation is not immediately reestablished, brain death will occur within minutes.

This is where airway management comes in. Skilled doctors and nurses open a patient’s airway by inserting a laryngoscope in the mouth, allowing access to the lungs. Through endotracheal intubation, a tube is introduced into the trachea to provide an open airway to administer oxygen.

People who need airway management are those who are critically ill or injured, unconscious, under anesthesia, with morbid obesity, neck and face trauma, lung or windpipe infection, people suffering from breathing difficulties, respiratory or cardiac arrest, respiratory failure and severe flail chest.

Opening the airway and assisting breathing is a critical first step in any emergency. With direct laryngoscopy, the view inside a patient’s mouth is limited, making intubation more difficult. This may cause serious throat trauma, cervical spine anomalies, or blood and secretions in the patient’s airway.

To avoid these problems, Verathon, a company from Canada that designs and manufactures state-of-the-art medical devices, introduced the GlideScope Video Laryngoscope in the country through the HealthSolutions Enterprises, Inc.

The GlideScope Video Laryngoscope (GVL) provides a consistently clear, real-time view of either normal or difficult airways, enabling quick intubation. The machine offers significant benefits to anesthesiology, critical care, military and emergency medicine.

Its 60-degree blade angle, the ideal to avoid throat trauma and bleeding, allows easy intubation to any type of airway. It has six single-use and four reusable blade sizes for different patient types, ranging from small children to morbidly obese patients.

GVL is also equipped with a high-resolution camera for real-time view of the patient’s airway and tube placement. Unique to the Verathon GVL is the Reveal™ Anti-Fog feature which heats up the camera in 10 seconds up to 41-degree Celsius to resist lens fogging.

The anti-fog mechanism is patented to Verathon for blade angles 50, 60 and 70 degrees, making it solely a Verathon GVL feature. This provides a clearer view of the entrance of the lungs compared to other video laryngoscopes in the market.

The device also comes with the GlideRite Rigid Stylet complementing GVL’s 60-degree blade angles which provides improved maneuverability for placement of the endotracheal tube. The 266 millimeters long stylet rod serves as a guide for intubation further reducing throat trauma.

Verathon’s GlideScope Video Laryngoscope is portable and easy to use, requiring less force to apply for intubation. The device is exclusively distributed in the Philippines by HealthSolutions Enterprises, Inc. For inquiries, contact its hotline at (02) 836-5858 to 62.#

Jollibee partners with Resorts World Sentosa Singapore for its 35th anniversary Family Getaway Promo

RWS Senior Vice President of Group Sales and Marketing Edward Goh (seated, left) and Jollibee Vice President for Marketing Harvey Ong had a contract signing recently to formally seal the promo tie-up. Serving as witnesses were RWS Director for Trade Marketing Germaine Song and Jollibee’s Senior Manager and PR head Arline Adeva.

Jollibee is spreading the joy of its 35th anniversary celebration this year by giving back to its loyal customers through a grand Jollibee Family Getaway promo that will run from July 15- September 15, 2013. The Philippines’ leading fast-food chain has partnered with Resorts World Sentosa (RWS) Singapore to give 35 lucky Filipino families the chance to experience the ultimate family destination in Singapore.

All grand prize winners will get a three-day, two-night experience for four at the integrated resort, including accommodation at  Hard Rock Hotel Singapore, with round-trip air tickets sponsored by Tigerair, plus free passes to Resorts World Sentosa’s three world-class family attractions, namely Universal Studios Singapore, S.E.A. Aquarium and Adventure Cove Waterpark.

The signing ceremony was held at the Ocean Dome inside the world’s largest aquarium – S.E.A. Aquarium, amid the backdrop of more than 50,000 marine animals of the Open Ocean habitat.

Filipino, South Korean veterinarians join hands to advance veterinary medicine education

Pet Food Institute receives presidential citation at the 41st VPAP Annual Scientific Conference

In photo (L-R): Park Chul, Doctor of Veterinary Medicine (DVM), Master of Science (MS), Seoul Veterinary Medical Association (SVMA) Secretary General; Eun-Pil Son, DVM, Phd, SVMA President; Douglas Kim, DVM, SVMA Ambassador-at-Large; Jinny Dolendo, Pet Food Institute (PFI) Representative; Gabriel Paz, DVM, Veterinary Practitioners Association of the Philippines (VPAP) President.

The Philippine veterinary community recently capped off another successful celebration of veterinary education, trade, and industry relations at the Veterinary Practitioner’s Association of the Philippines’ (VPAP) Annual Scientific Conference in Pasig City.

The two-day fete featured informative scientific sessions for members of the veterinary medicine community, various brand exhibitions that displayed the thriving industry, and the signing of the Memorandum of Understanding between the Philippines and South Korea to signify a growing partnership in veterinary education.

For 41 years, VPAP has formed strong and international networks that continue to allow the growth of the foundation and platforms of veterinary medicine in the Philippines. This year’s conference theme, “Achieving New Levels in Education towards a Certified Veterinary Practitioner (CVP)”, demonstrates VPAP’s unwavering commitment to cultivating education and research to further develop the veterinary practice across the country.

With a shared vision of advancing veterinary medicine through building education and partnerships, VPAP and the Seoul Veterinary Medical Association (SVMA) seek to drive initiatives and extensive programs that motivate educational growth and development in the Philippines and South Korea. VPAP and SVMA are poised to deliver scientific exchange and collaboration to expand and develop the scholastic and trade network.

“It is through the heightened value of education as well as strong local and global ties that we are able to successfully pioneer the practice of veterinary medicine in the Philippines. We believe that our efforts will see a more developed and holistic community that will produce the finest Filipino veterinarians throughout the country,” said VPAP President Gabriel Paz, Doctor of Veterinary Medicine (DVM).

As partner in education and in driving action towards responsible pet ownership in the Philippines, VPAP recognized the ongoing efforts of the Pet Food Institute (PFI) and its Well-fed, Well-Nurtured campaign through a presidential citation in this year’s conference. In 2012, PFI and VPAP joined forces to roll out informative initiatives on overall pet care and wellbeing.

“VPAP has been an integral part in developing a well-informed pet community in the Philippines through setting educational programs in motion. As we embark on another year of milestones and progress, we will continue to work with VPAP to drive the values and vision of PFI and foster proper pet nutrition and animal welfare in the country,” said Pet Food Institute President Duane Ekedahl.

Sleep expert’s testimony in Jackson case should alarm call center workers

Lessons from Michael Jackson as we remember his death four years ago.

Lessons from Michael Jackson as we remember his death four years ago.

The testimony of a sleep expert in the Michael Jackson case about the importance of sleeping at night and the danger of altering that pattern should alarm call center workers and employers and the Department of Labor and Employment.

The hearing on Jackson’s death last week revealed that two months before he died, he was without sleep.

Sixty days without sleep! How can one do that? And how can one survive that!

The information on Jackson being sleepless for 60 days came out because Jackson’s mother and children sued AEG Live, the concert promoter, which hired Dr. Conrad Murray, who was convicted of involuntary manslaughter for administering Jackson’s Propofol treatments, which was blamed for the singer’s death four years ago, June 25, 2009.

A CNN report said AEG “pressured Dr. Murray to get Jackson to rehearsals” for the scheduled “This is it Concert” that was to start on July 13, 2009 in London.

Sleep expert Dr. Charles Czeisler of the Harvard Medical School was on the witness stand to render his opinion on a number of medical issues on Jackson, among them that Murray administered Propofol to Jackson 60 consecutive nights before June 22, 2009 reportedly to treat the singer’s insomnia.

Czeisler said Propofol disrupts the normal sleep cycle and offers no REM (Rapid Eye Movement) – sleep, yet it leaves a patient feeling refreshed as if he had experienced genuine sleep.

REM sleep, Czeisler said, is vital to keep the brain and body alive and “drug induced coma .. would be like eating some sort of cellulose pellets instead of dinner.”

“Your stomach would be full and you would not be hungry, but it would be zero calories and not fulfill any of your nutrition needs,” he said.

Czeisler said sleeplessness for a long period of time makes the person paranoid, anxiety-filled, depressed, unable to learn, distracted, and sloppy.” They lose their balance and appetite, while their physical reflexes get 10 times slower and their emotional responses 10 times stronger,” the report said.

CNN said the show producers reported Jackson became progressively thinner, paranoid and was talking to himself in his final weeks.

CNN said Czeisler’s testimony was supported by observations of those who were involved in the “This is It” production:

– That the production manager warned Jackson had deteriorated over eight weeks, was “a basket case” who he feared might hurt himself on stage and could not do the multiple 360 spins that he was known for.

– That show director Kenny Ortega wrote Jackson was having trouble “grasping the work” at rehearsals” and needed psychiatric help.

– That Jackson needed a teleprompter to remember the words to songs he had sung many times before over several decades.

Czeisler, who serves as a sleep consultant to NASA, the CIA and the Rolling Stones, said Jackson may be the only human being who lasted two months without sleep. He said “if the singer had not died on June 25, 2009, of an overdose of a surgical anesthetic, the lack of REM sleep may have soon taken his life anyway.”

The report said Czeisler’s testimony became a lecture on sleep as jurors listened intently as he talked on the research he has conducted including an explanation of circadian rhythm — the internal clock in the brain that controls the timing of when we sleep and wake and the timing of the release of hormones which is the reason human beings sleep at night and are awake in the day.

“Your brain needs sleep to repair and maintain its neurons every night,” he said adding that “blood cells cycle out every few weeks, but brain cells are for a lifetime.”

“Like a computer, the brain has to go offline to maintain cells that we keep for life, since we don’t make more,” he said. “Sleep is the repair and maintenance of the brain cells.”

An adult should get 7-8 hours of sleep each night to allow for enough sleep cycles, he said.

The call center industry which provides employment to thousands of young Filipinos requires workers to observe the office hours of other countries they service, which means they work in the evening and sleep during the day.

In other countries where work is a 24-hours shift, workers do the night shift for only two weeks. They are given one week off to allow their body to adjust to a day shift for the next two weeks. Then the pattern is repeated.

Here in the Philippines, call centers are not known to rotate their worker’s schedule because their operation is mostly at night. This takes a dangerous toll on the health of millions of Filipinos.

DOLE and DOH should do something about this.