Category: gsk philippines

For 9 out of 10 Filipinos that suffer from delicate tooth or pangingilo, “delicate” is a little bit of an understatement to explain the fragile situation of their tooth.

Characterized by a brief, sharp, capturing ache, which many sensitivity/pangingilo victims typically select to only endure, the discomfort brought on by delicate tooth might solely final for a brief interval, however the emotional results of lacking out on these valuable moments together with your family members over meals and drinks has a far longer impression.

“Having delicate tooth can imply something from getting a light twinge to having extreme discomfort that may final for a number of hours. It may also be an early warning signal of extra critical dental issues.” stated Dr. Rannier Reyes of the Philippine Periodontal Society.

Sensitive tooth happens when the layer of enamel turns into skinny and exposes the softer dentine beneath. This mushy layer makes up the inside a part of the tooth resulting in the tooth’s nerve middle and triggers the ache you are feeling.

In 2015, GSK and Sensodyne takes the advocacy a notch greater with the launch of “Great Little Moments” digital marketing campaign which inspires Filipinos not solely to “Say No to Ngilo,” but in addition share their experiences after changing to Sensodyne and the way they’re able to absolutely take pleasure in their nice little moments sensitivity-free.

“With the beginning of the summer time season, everyone seems to be now on the lookout for someplace or one thing cool, be it on the seashore, the pool and even only a fast respite from the warmth with some chilly drinks or a cone of ice cream, however when you have delicate tooth, having fun with these chilly treats is usually a bit tough,” says Heather Pelier, Incoming Consumer Healthcare General Manager, GSK Philippines.

With the launch of the brand new marketing campaign, GSK is introducing the brand new Sensodyne Mouthwash to enrich its toothpaste and full its professional sensitivity routine to assist shoppers put an finish to tooth sensitivity.

Sensodyne Mouthwash has all the advantages of a daily mouthwash like offering lasting freshening impact, and fluoride to strengthen tooth and shield towards decay. It’s alcohol-free plus it provides pangingilo aid. It has two variants (Cool Mint and Extra Fresh 250mL) at Php165 SRP. The mouthwash is distributed in main supermarkets and drugstores nationwide.