Category: Giordano

Giordano launches simple yet stylish Bank on Basics campaign

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Well-made timeless basics, whether it’s a crisp white polo or a pair of well-fitted khakis, are a great foundation to any wardrobe. But more often than not, high quality basics come with a hefty price tag.

This June and July, Giordano launches the Bank on Basics campaign to help you get started. Giordano offers new colorful basics in budget-friendly prices while existing pieces come in discounted prices.

“Giordano has always been in the business of creating high quality basics and we know that basics will never go out of style. So for a limited time only, you can buy these essential pieces at discounted prices in all Giordano stores nationwide,” Rochelle Tan said, Giordano Philippines’ VP for Merchandising.

The Bank on Basics campaign include a curated selection of shorts, pants, shirts and tees that will surely add that much-needed splash of color to the coming gloomy months. Extend summer, or at least the feeling of freedom and fun summer brings, by pairing a classic plaid or casual shirt with colorful Giordano shorts. Folded khakis in different colors are also available for a more preppy yet relaxed look.

Linen and oxford fabrics take the center stage in Giordano’s collection of basic shirts which are perfect casual and formal gatherings with friends, workmates and family.

“These classic yet chic fashion pieces can certainly stand the test of time. So don’t miss these wardrobe essentials and head to the nearest Giordano store now,” Tan said.

Giordano launches Avengers collection for kids

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This April, the Avengers will take over the big screen to stop Ultron, a technological super villain determined to make the human race extinct. But before the youngest fans troop to the cinemas, Giordano Junior will launch a special Avengers collection for kids on April 15.

Items in the collection evoke some of the main themes in the hit Marvel movie such as courage, sportsmanship and teamwork. The pieces also feature the Avengers: Ironman, Captain America, The Hulk, Thor, Black Widow and Hawkeye.

The collection, aptly named Every Kid can be a hero, incorporates the Avengers’ elements into the trendy baseball fashion. Fabrics and prints show athletic influence. Baseball elements like classic black and white stripes and number prints are present in every piece.

“At Giordano, we always keep our fingers on the pulse, staying abreast of the hottest topics in town. Moreover, we strive to share and re-interpret these valuable moments with our customers through our collections,” said Giordano’s VP for Merchandising- Rochelle Tan.

When The Avengers broke summer box office records in 2012, it won the hearts of superhero fans across the globe. Excitement for the second movie came as soon as the first one left the theaters. Fans, especially the young ones, waited eagerly for the sequel.

In just a month, the Avengers: Age of Ultron will hit the theaters and there’s no better way for the kids to show fandom than to watch the highly anticipated mega blockbuster in their own Giordano Junior Avengers tees.

Giordano launches Avengers collection for kids

PRNEWS Admin Leave a comment

This April, the Avengers will take over the big screen to stop Ultron, a technological super villain determined to make the human race extinct. But before the youngest fans troop to the cinemas, Giordano Junior will launch a special Avengers collection for kids on April 15.

Items in the collection evoke some of the main themes in the hit Marvel movie such as courage, sportsmanship and teamwork. The pieces also feature the Avengers: Ironman, Captain America, The Hulk, Thor, Black Widow and Hawkeye.

The collection, aptly named Every Kid can be a hero, incorporates the Avengers’ elements into the trendy baseball fashion. Fabrics and prints show athletic influence. Baseball elements like classic black and white stripes and number prints are present in every piece.

“At Giordano, we always keep our fingers on the pulse, staying abreast of the hottest topics in town. Moreover, we strive to share and re-interpret these valuable moments with our customers through our collections,” said Giordano’s VP for Merchandising- Rochelle Tan.

When The Avengers broke summer box office records in 2012, it won the hearts of superhero fans across the globe. Excitement for the second movie came as soon as the first one left the theaters. Fans, especially the young ones, waited eagerly for the sequel.

In just a month, the Avengers: Age of Ultron will hit the theaters and there’s no better way for the kids to show fandom than to watch the highly anticipated mega blockbuster in their own Giordano Junior Avengers tees.

Giordano Ladies unveils Spring/Summer 2015 collection – Dare to Begin

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Spring marks a new beginning. Giordano Ladies’ Spring/Summer 2015 collection, Dare to Begin, aims to do just that with pieces in fresh pastel colors that are meant to complement the modern woman’s need to chase her dreams without sacrificing self-expression and style.

“Our philosophy has always been, ‘To be truly beautiful one has to have great style’. With the latest collection, we aim to tell women that style will always reign over fashion. And that spring is the perfect time to build on this philosophy, make it their own, and create their own style,” said Zindy Lim, Giordano Ladies PH Brand Manager.

Dare to Begin aims to stock women’s wardrobes with pieces in structured and boyish cuts that are complemented with textured fabrics and soft colors, a sophisticated chic palette anyone can play around with.

Stylish Minimalism

For the stylish minimalist, Dare to Begin offers a range of pieces in boyish cuts and elements that perfectly complement the modern woman’s aspirations and lifestyle. A reversible nappa jacket paired with crystal jacquard straight cut culottes and tonal trim pebble brogues express a personality that is strong and charming at the same time.

Another key piece is a cape-sleeved, double-breasted blazer that, when paired with straight cut culottes, offers a fresh take on women’s work suits. Meanwhile, tank-colored checkered knit tops and skirts provide visual and textural sense, offsetting the simple tone-on-tone effects.

Classic with a Twist

Classic pieces get a chic update in this collection. By using various materials that contrast with each other, the collection gives the wearer a range of looks to choose from such as layers and volume, and updated and versatile work suits in black, white, and grey. The use of classic colors transform the pieces into essential building blocks towards creating popular chic looks that convey a sense of being metropolitan, cool, elegant, and confident.

Crystal and Sky Prints

In this collection, Giordano Ladies features high quality crystal- and sky-printed shirts and knitted items. One of the key pieces is the sky printed flare cut shirt that, when matched with structured straight cut culottes, creates an unexpected stylish and refreshing impression. Meanwhile, a crystal print cotton knitted dress paired with glittery edge patent-leather brogues give off a casual yet sophisticated chic vibe that’s perfect for the season.

The Dare to Begin collection also includes fun and refreshing accessories such as light grey patent-leather heeled brogues, mixed stones box chain necklace, sky print silk wool mixed scarf, Italian crystal loafers, Spain silver glitter loafers, and Italian black patent-leather moccasins.

The Spring/Summer 2015 collection is available in Giordano Ladies stores nationwide. For more information about the collection and Giordano Ladies, please visit https://www.facebook.com/GiordanoLadiesPH.