2015 Ford F-150 SuperCrew earns 5-star Top Government Crash Ratings

The all-new Ford F-150 SuperCrew has earned the government’s highest possible crash safety rating – adding to the F-150’s strengths as the toughest, smartest, most capable F-150 ever.

Thanks to 31 new safety-related innovations developed by the Ford truck team, the 2015 F-150 SuperCrew has earned a five-star Overall Vehicle Score in the National Highway Traffic Safety Administration’s New Car Assessment Program.

“The five-star safety rating is a terrific example of One Ford collaboration and innovation,” said Raj Nair, Ford group vice president, Global Product Development. “Our truck team worked together for years to deliver this accomplishment, using an unprecedented combination of advanced materials throughout the all-new F-150. The 2015 model is engineered to be the safest F-150 ever, which matters to customers who depend on this truck to not only get the job done, but also get them safely home.”

F-150’s improved performance is enabled by up to a 700-pound weight savings through the use of high-strength steel in the frame; high-strength, military-grade, aluminum alloy in the body; and smart engineering.

A cross-functional group comprised of Ford truck product development veterans and researchers worked to precisely optimize vehicle weight savings and manufacturing design to deliver improved durability, capability, fuel economy and crashworthiness. The team created and patented new structures, materials and joining methods that were tested virtually with supercomputer simulations, then retested in Ford’s advanced laboratories to engineer the safest F-150 ever.

The F-150 team started engineering the truck with supercomputers before the first units were ever even crash-tested in a lab. Engineers developed digital safety models with nearly 1.4 million separate elements to examine how even the smallest parts of the truck would perform in a crash situation.

Engineers added an extra crossmember and increased the use of high-strength steel to improve stiffness, durability and safety – while also helping reduce the frame’s weight by up to 60 pounds.

“The team had to invent new ways to manage crash energy, because advanced materials like high-strength steel behave differently,” said Matt Niesluchowski, Ford truck safety manager. “We found that changing certain shapes led to a weight reduction, while also improving crash performance.”

Safety engineers developed a patented 12-corner front crush horn to dissipate more energy in a front impact. The uniquely shaped structure helps manage crash forces so the frame buckles predictably to keep those forces away from occupants in the cabin. This is just one of the 31 new safety-related innovations the team developed to make the truck safer in the event of a crash.

Ford’s advanced research and safety teams worked together to engineer F-150’s high-strength, military-grade, aluminum-alloy body structure to manage what happens to the body in the event of a crash. The truck’s cab features hydroformed roof rails that constitute a cage-like structure around the doors, extruded roof bows to provide lateral strength across the top of the cab, and extruded rocker rails near the bottom to reinforce lower body strength.

New to F-150 is an advanced restraint system that includes an adaptive steering column that adjusts energy management depending on occupant size and safety belt usage. The system includes dual-stage airbags and side-curtain airbags.

Ford named Best Overall Truck Brand in 2015 Kelley Blue Book Brand Image Awards

Ford claims Best Overall Truck Brand in the 2015 Kelley Blue Book Brand Image Awards – the latest accolade for the brand that introduced the toughest, smartest, most capable and efficient F-150 ever. This is the second consecutive year and the sixth time in seven years Ford has captured the award. Along with the all-new 2015 F-150, truck shoppers’ favorable perceptions of Ford Super Duty F-250 and F-350 helped Ford clinch the award.

Ford Philippines goes further with Ford Forza Triathlon Team

Ford Philippines officially introduces its partnership with triathlon team, Ford Forza.

Triathlon is a versatile multi-stage sport that tests athletes in the form of swimming, cycling and running. The Ford Forza partnership showcases the personality and lifestyle match of the Ford vehicles with the fast-growing multi-sport.

“We at Ford are very passionate about our class-leading and built Ford tough vehicles that match various lifestyles. We found a very compelling association with team Ford Forza, whose members are just as passionate, capable and versatile with the sport and the various lifestyles that they represent,” said Minnie Valencia-Bustamante, vice president for marketing and sales, Ford Philippines.

The Ford Forza Triathlon Team includes; actor, singer and host, Matteo Guidicelli; degreed nutritionist, Giorgia Guidicelli; businessman, Gianluca Guidicelli; actor, professional race car driver and model, Ivan Carapiet; private investment banker, Ranvel Rufino; social media influencer, fitness advocate and model, Divine Lee; actor, host and blogger, Victor Basa; commercial director, AF Benaza; college student and race car driver, Stefano Marcelo; college student, Claudia Tagle; marketing manager, Kristie Onglatco, professional athletes, Elmo Clarabal and Philip Duenas; businessman, Jose Merdino Lim and TV host and senior sports correspondent Dyan Castillejo Garcia.

“The Ford Forza Triathlon Team was created by a group of professionals who are passionate about the sport and the triathlon lifestyle. Our advocacy is to help aspiring Filipino athletes who lack the financial capability but possess the potential to be winners,” said Gianluca Guidicelli, team captain of Ford Forza.

Team Ford Forza will soon compete in triathlon events in Albay, Subic, Cebu, Bohol and Camarines Sur, as well as abroad including, Vietnam, Taiwan and Arizona.

“We’re honored to partner with a company that embodies the same values that the team stands for. Ford’s support to the team will enable us to go further in our advocacy and our races, and we are truly proud to carry the Ford brand as we compete in triathlon events both locally and internationally,” added Guidicelli.

Catch the Team Ford Forza at the following events; Challenge in Subic Bay on February 21, Century Tuna 70.3 on March 8 at Subic Bay, Full Ironman in Taiwan on April 12, 70.3 in Vietnam on May 10, Regent Food 5150 in Subic on June 7, Challenge in CamSur on June 14, Cobra Ironman 70.3 in Cebu on August 2, Safeguard 5150 in Bohol on November, Full Ironman in Arizona on November 14.

Ford shows off ‘MoDe’ e-bikes packed with features

Still from MWC in Barcelona, Ford gave the public a peek of its prototype electronic bikes. Dubbed as MoDe:Pro and MoDe:Me, these two bicycles aim to make commutes safer and more efficient.

Ford MoDe:Pro

Both the MoDe:Me and MoDe:Pro are the winning designs from a company-wide challenge to build a smart e-bike. Below are some of their features.

  • Pairs to iPhones and charges them.
  • Folds up for storage.
  • Rear sensors that inform you if a car is getting too fast from behind. The bike will then vibrate to notify you and will flash a light at the driver as a sign of warning.
  • When you set a navigational route on your paired iPhone, the handlebar gives off a “haptic feedback” or a nudge to the direction you’re going to act as a reminder.
  • Two different horns — one for cars and one for pedestrians (slightly softer).
  • 200W motor
  • 9Ah battery
  • Speed up to 25km/h
  • “No Sweat Mode” so you could arrive at your destination still smelling fresh.
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Ford MoDe:Me

Some of the differences of the two is that MoDe:Pro is meant for delivery service and such, with a more rugged design. It also has an optional rear rack to carry your things.

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The MoDe:Me, on the other hand, is lighter and smaller. It is designed primarily for urban commuting and is portable enough to fit inside a car trunk.

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Those two prototype e-bikes aren’t the only things that were teased at the event. Ford also displayed the Info Cycle sensor kit which is “an open-source hardware and software sensor kit that can be installed on regular and electronic bikes”.

ford-info-cycle

It basically records user data like distance traveled, location of bike lanes, and even measures the amount of light present in a specific area. Again, there are just experiments and are still unsure if they will see the light of production in the future.

Check out the videos for both MoDe e-bikes and Info Cycle for more details.

Any thoughts? Do you think we could use something like these in the Philippines?

source: CNET

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Ford Escape 2015 debuts in PH

The long wait is over; the all-new Ford Escape 2015 has been launched in the Philippines. Featuring the best comfort and toughest capability, this is the SUV that you’ll need for travelling to the outdoors or roaming the city.

The Ford Escape 2015 comes in two variants. This includes the 2.0L Titanium EcoBoost A/T and the 1.6L SE EcoBoost A/T. These two variants feature the best specifications Ford Escape is yet to have.

The Ford Escape 2015 2.0L EcoBoost A/T variant boasts the 2.0L I-4 EcoBoost 6AT with SelectShift Engine. The EcoBoost technology helps produce cooler, denser fuel-injection charge that revamps the power per drop of fuel. It is paired with Twin independent variable camshaft timing (Ti-VCT) to maximize and deliver impressive performance. This is available for Php 1,790,000.00

The Ford Escape 2015 1.6L SE EcoBoost A/T variant on the other hand features the 1.6L I-4 EcoBoost 6AT Engine. It combines turbocharging and direct injection for uncompromised performance. The suggested retail price of this model is Php 1,490,000.00

Both of the Ford Escape 2015 variants comes with the SYNC with MyFord Touch technology. This is a voice-activated technology that allows its users to stay connected to the world while keeping their eyes on the road. It allows hand-free calling and audible text messaging.