For helping public transport drivers in Metro Manila and their families prevent tuberculosis (TB) by dispelling facts from myths about the disease, the International Association of Business Communicators (IABC) awarded the Gold Quill Award of Merit to Chevron Philippines Inc.
Chevron marketer of the Caltex brand. A Quill Award is a much coveted award that honors exemplary achievements in communication research, programs, skills and creative work. Photo above shows Chevron Business Communications Supervisor Elaine Beliakoff after accepting the trophy in behalf of Chevron during the IABC Gold Quill Awards Gala last June 24, 2013, in New York, USA.
The “Labanan ang TB Para Tsuper Healthy” (lit. Fight TB so drivers can be healthy) awareness campaign won in the celebrated Communication Management Division, Corporate Social Responsibility category. The campaign established strong partnership with the Federation of Jeepney Operators and Drivers Association of the Philippines (FEJODAP), Metro Bus Operators Assoc. (MBOA), and the city health offices of Makati, Manila and Quezon City. About 12,545 public transport workers increased their TB awareness through anti-TB communication materials and trainings held by Caltex.
The Caltex TB awareness drive has also won an Excellence Award for the same category in the IABC Philippine Quill Awards and an Anvil Award with the Public Relations Society of the Philippines.