Category: Electrolux

Filipina student makes it to the Top 100 of the 2015 Electrolux Design Lab

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Electrolux revealed the top 100 entries that made it through to the first stage of the 2015 Electrolux Design Lab competition. Representing the Philippines is Industrial Design student Louisa Veronica Salazar Ilustre from De La Salle-College of St. Benilde.

“Design Lab is very important to Electrolux as it fuels our innovation processes with new ideas and brings inspiration of future homes to the consumers,” said Lars Erikson, Senior Vice President Design at Electrolux and Head of the Design Lab Jury. Every year I am impressed by the creativity and the bold visions we see from the students. It is a tough but extremely rewarding job for our experts to go through 1500 entries.”

Under the theme Healthy Happy Kids, the competition looks for innovative ideas for products, accessories, consumables and services in three focus areas: Cooking, Fabric Care and Air Purification.

Included in the top 100 is the Ride and Wash designed by 19 year-old Louisa Veronica Salazar Ilustre.

The Ride and Wash is a bicycle-looking washing machine that allows kids to play outdoors while taking part in doing the laundry. Pedaling the Ride and Wash powers the washing machine positioned in the tires. It segregates the laundry found in the front wheel from the used water at the back wheels after the washing process is done. It gives kids the chance to have fun while learning the importance of helping out in household chores.

“We are proud that, once again, another Filipino student made it to the Top 100 of the competition,” said Andrea Pionilla, Marketing Manager of Electrolux Philippines. “We are very hopeful that Louisa’s design will bring home the crown.”

“Electrolux Philippines supports Louisa in this competition and we encourage everyone to do the same,” said Pionilla. Electrolux invites the public to show their support by voting for Ride and Wash on the Design Lab website. Three lucky voters will win special prizes from Electrolux.

This year, Electrolux doubled the cash prize to €10,000 or nearly Php 540,000 and a six-month paid internship at an Electrolux global design center abroad. Visit electroluxdesignlab.com to know more about the competition.

Healthy Happy Kids with Electrolux

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Kids are the pickiest eaters. It takes a lot to convince them to try new dishes especially those with fruits and vegetables. That is why parents come up with creative ways to encourage their kids to eat more greens and lessen the chips and chocolates.

Good nutrition and healthy eating habits are best started at a young age. And an effective way to teach these to them is by involving them in the kitchen. Introducing new flavors to your kids will encourage them to try new dishes and widen their food palate. Letting them experiment with different ingredients will challenge their creativity and tickle their curiosity and interest.

So whether you are raising a culinary prodigy or simply encouraging your kids to eat healthy, teaching them these simple dishes will surely make them appreciate nutritious food even more.

Pizza is a simple yet classic child-pleaser. It’s also the perfect dish to help you get some veggies in to their meals. Include vegetables such as broccoli, bell peppers, onions and arugula as toppings apart from the usual peperoni, ham and cheese. Let them have fun in the kitchen by encouraging them to personalize their own pizza.

The Electrolux Inspiro built-in oven will give you the perfectly cooked pizza. Its UltraFan feature allows hot air to circulate evenly throughout the oven for an evenly cooked dish on every shelf. It’s also designed with a cool-touch door that is safe to hold even during baking.

Building sandwiches is a great way to introduce new flavors and textures to your kids. A piece of lettuce will add crunch to your sandwich while a strip of roast beef will give you a savory taste. Allow your kids to combine flavors and textures in their sandwiches. Give them a variety of ingredients to help them make their most creative sandwich.

Let your kids choose even the type of bread they want to use. The Electrolux pop-up toaster comes with an integrated bun warmer. Your kids can now choose between a crunchy slice of bread or a warm bun for their sandwich. It’s also designed with a cool-touch housing that prevents the body of the appliance from heating up while toasting your breads.

Teach the kids how to prepare a hearty bowl of chicken macaroni soup with the Electrolux portable induction cooker. It comes with nine power levels to help you boil or simmer your soup quickly and easily without the use of an open flame.

Reward your kids for a job well-done with a freshly baked batch of cookies. But instead of using chocolate chips, introduce new ingredients and use raisins and oatmeal to add a different taste and texture to this famous treat. Baking is not only a fun bonding activity. It will also teach kids the importance of precision and following exact instructions.

Mix everything together evenly and easily with the Electrolux stand mixer. It’s built with a powerful motor that can easily do the mixing for you with just a press of a button.

Everyone can contribute to shaping healthy and well-rounded kids. Design students from all over the Philippines are invited to join the Electrolux Design Lab competition. Under the theme Healthy Happy Kids, Design Lab is looking for creative and sustainable designs that will help children of today live in an environment that fosters healthy well-being.

This year, Electrolux doubled the cash prize to €10,000 or nearly Php 540,000 and a six-month paid internship at an Electrolux global design center abroad. Submission of entries is from March 4 to April 8, 2015. For more information, visit electroluxdesignlab.com. Help spread the word and call for entries for a healthier generation of children all over the world.

Electrolux Doubles the Prize in 2015 Design Lab Competition

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Electrolux, a global leader in home appliances, announced this year’s theme for its prestigious global design competition, Design Lab. On its 13th year, Electrolux Design Lab is looking for innovative ideas under the theme Healthy Happy Kids. Receiving over 1,700 submissions from over 60 countries every year, Electrolux doubled the cash prize to €10,000 or nearly P540,000 and a six-month paid internship at Electrolux.

Lars Erikson, Senior Vice President for Design at Electrolux and Head of the Design Lab Jury, launched this year’s competition. “Electrolux Design Lab is an exciting competition that drives innovation, spurs creativity and gives us a look into the future of home appliances. It also allows us to connect and collaborate with young, talented designers from around the world who want to make a difference.”

This 2015, children are at the heart of Design Lab with the theme “Healthy Happy Kids.” “Electrolux is looking for new solutions and bold ideas that will help improve the everyday lives of families with kids,” said Erikson.

“Last year, we have proven our place in the global arena when UP Diliman’s Anna Abjelina made it to the top 70. This only shows that Filipino design students have what it takes to compete globally and be recognized by the world,” explains Andrea Pionilla, Marketing Manager of Electrolux Philippines. “This year, we look forward to receiving more fresh ideas from more design students. We are very hopeful that another Filipino will rank high or even win this prestigious competition.”

Prizes doubled in 2015

Over the years, Electrolux Design Lab has given jobs and business opportunities to a good number of its former contestants. This 2015, Electrolux will give even more to the brightest design students. First prize in this year’s competition are €10,000 or nearly P540,000 and a six-month paid internship at an Electrolux global design center. The second placer will win €6,000 or almost P325,000 while the third placer will get €4,000 or nearly P215,000. Lastly, this year’s People’s Choice Award recipient will be awarded €2,000 or roughly P100,000.

Online competition leading to global recognition

Design Lab seeks ideas for products, accessories, consumables and services for three home appliance categories: Food Preparation, Fabric Care and Air Purification. To join, participants should submit the following: (1) a brief of their concept; (2) a visual sketch illustrating their concept; and (3) a description of the consumer benefits of their idea. Submission of entries is from March 4 to April 8, 2015. More about the competition and brief can be found at electroluxdesignlab.com.

The best entries will be published on the Design Lab website and promoted in social networking sites. This will offer the students an opportunity to be acknowledged by a global audience. The contest will be conducted in stages to encourage engagement between the students and Electrolux. Participants will build their concepts throughout the competition. They will be required to post and share new content and write a development blog that will chronicle their progress. Most importantly, they will receive feedback from experts from Electrolux as they further develop their ideas. The winner of the Design Lab will be chosen by a jury of world renowned professionals by the end of 2015.

Speak the Right Love Language this Valentine’s Day

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February 14 is considered to be a special day for lovers around the world. This special day is a celebration of appreciation and love commonly expressed through gifts and romantic gestures. But Valentine’s day celebrations don’t always have to blow a hole in your wallet. Rather than spending on typical Valentine’s day gifts (flowers and chocolates), finding the most suitable way of expressing your love based on your partner’s interests may be a more impactful way of showing your appreciation for them.

A small gesture that can satisfy their specific love language will be remembered for a long time. Electrolux, a global leader in home appliances, will show you how a small surprise at home can give your loved one the biggest smile.

New York Times bestselling author Dr. Gary Chapman’s the Five Love Languages suggests that there are five ways to express and experience love. Each differs from person to person, and learning to “speak” your significant other’s love language can help build and strengthen a long-term relationship.

Acts of Service
From helping with the dishes to taking them out for a special treat—speakers of this language feel valued and loved when others help them willingly. If your partner speaks this love language, try to surprise them with little efforts like doing the laundry. Team up with the perfect pair that caters to your laundry needs. The Electrolux Time Manager front load washing machine and dryer will help you with your act of service.

The Electrolux Time Manager front load washing machine helps you be in control of your laundry. Its customized programs help you maximize your detergent, water, and electricity consumption. No need to air-dry your laundry because the Electrolux Sensor Dry front load dryers will do the job for you with just a press of a button. Its Iron Aid feature uses a unique vapor action that reduces creases on clothes and lessens the need for ironing.

Electrolux EWF12022 Time Manager Front Load Washing Machine and EDS7051 Sensor Dry Dryer

Physical Touch
The key is well-timed and thoughtful hugs, pats on the back and kisses on the forehead. People with this love language value your physical presence. Appropriate and thoughtful touches communicate warmth, safety and love to these people.

A simple stay-in-bed movie date where you can cuddle up will be perfect. Ready your partner’s favorite movies and TV series and prepare a simple meal that you both can enjoy in bed. Keep the mood cool and relaxed with the Electrolux Viva Grande inverter air conditioner. Its I Feel Function detects and controls the temperature around the remote to maintain your desired coolness as you cozy up during your date.

Electrolux Viva Grande Inverter Split-Type Air Conditioner

Quality Time
A person who speaks this love language wants your undivided attention. You will deepen your connection with your significant other by sharing new experiences together.

Bond over recreating that special salad you both love and you might even discover a new hobby you can enjoy together. Keep your ingredients fresh with the Electrolux 3-Door NutriFresh Refrigerator. It has a NutriLight feature that helps boost the nutrient content of your fruits and vegetables, keeping your ingredients market-fresh longer.

Electrolux 3-Door NutriFresh Refrigerator

Receiving Gifts
People who love receiving gifts aren’t necessarily materialistic. A person with this love language is after the love, thoughtfulness and effort behind the gift. A present that is well thought of, whether expensive or not, will surely make them feel loved and special.

Electrolux UltraSilencer Green Vacuum Cleaner

Give your loved one the gift of ease and comfort with the Electrolux UltraSilencer Green vacuum cleaner. This powerful appliance produces noise levels of only up to 68dBa, making cleaning the home less stressful and more peaceful.

Words of Affirmation
People who speak this love language feel loved when given positive feedback and compliments. To them, actions may not always speak louder than words, so always tell them how much they are appreciated. Use kind and encouraging words to express what you feel about them.

Electrolux EKE66409X Induction Cooking Range

Back up your words of affirmation with actions. For breakfast, make pancakes decorated with fruits and chocolate syrup that spell out “I love you.” A simple dish can be made even simpler when you have an all-around kitchen partner like the Electrolux Induction cooking range. This energy-efficient appliance comes with a black ceran glass surface that makes cleaning up a piece of cake and a 61L electric oven with grill that is perfect for preparing more creative dishes that help you spell out your love for your partner.

Electrolux Kicks-off its Delightful-E Yummy Campaign

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Electrolux’s Delightful-E Yummy campaign kicks-off at the housewarming party recently held at their new office in Bonifacio Global City Taguig. The party is made more interesting with a cooking show with a twist featuring Electrolux brand ambassadors – celebrity mom and daughter Cheska and Kendra Kramer, celebrity chefs Chef Rosebud Benitez and Chef Bruce Lim, and mompreneur Janice Crisostomo-Villanueva.

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Malou Etaris, Country General Manager Electrolux Philippines Inc.

“Electrolux believes that the kitchen is the heart of home,” shares Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc. “Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen as well as the stories that come with it.”

Delightful-E Yummy is a campaign that aims to revive the everyday home activities with the family. These bonding moments serve as a way to enrich the culinary experience of food preparation and sharing meals with the family.

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“The best things about being an Electrolux brand endorser is that I am able to promote strong family ties with the brand,” says Cheska Kramer, a celebrity mom of three and wife of Basketball star Doug Kramer, “doing simple chores with the family becomes bonding moments with the help of Electrolux home appliances,” she added.

“With everything I am juggling, sometimes it’s tough to find time to bond with my family,” says Janice Crisostomo-Villanueva, the founder of Mommy Mundo. “This is why I enjoy weekends when there are less things to attend to. I spend more time in the kitchen baking and preparing our family’s favorite dishes – sometimes my children stay and watch, and learn how to do the recipes as well.”

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“Having a newborn baby in the house is a big joy to us,” shares Chef Rosebud Benitez-Velasco. “But now I have less time for cooking and doing household chores. I love having Electrolux products because they are reliable and easy to use. Having these as my assistants in the kitchen and around the house really cut down the list of things I need to worry about.”

Chef Bruce Lee also shares his experience with Electrolux, “I am proud to be working with Electrolux, a brand that puts importance to the value of family. Families need not to go out of the house to bond; even doing simple chores at home can be enjoyable when done together. I bring my son with me to the kitchen so he can watch and learn what I love to do, and I tell him stories about the dishes I make to.”

During the event, Electrolux also announces the Delightful-E Yummy online photo contest, Delightful-E Yummy Web Series on YouTube, and Your Moments with Mommy consumer contest.