The Delsey team of the Primer Group of Companies was named the Bronze Winner at the 2015 PANAta Marketing Effectiveness Awards – Print Category held recently at the Grand Ballroom of the Intercontinental Manila in Makati City. The award was for the Delsey Innovations print ad series that was launched in 2014. The ad campaign showcased the pioneering features of the luggage brand that was developed by and exclusively for Delsey.
One such feature is found on the Delsey Montmartre. This innovative feature on the Delsey Montmartre displays a strip on its top handle that turns red when lifted indicating if the luggage is more than 23kg, which is the standard weight allowed by most airlines.
The Delsey Chatelet, on the other hand, has a knob that when turned, triggers the built-in wheel brake system locking its front wheels so the luggage stays still even on slopes.
These innovative features on both the Montmarte and Chatelet ensure convenience and safety for travellers.
The PANAta Marketing Effectiveness Awards is by the Philippine Association of National Advertisers (PANA). PANAta rewards communications that hit targets, and register growths. The entries are graded based on brand metrics, increased employee satisfaction, as well as improved business partner relationships.
Delsey is available at Delsey SM Davao Boutique, The Travel Club stores nationwide, SM, Landmark, Robinsons, Duty Free and other leading department stores nationwide. Delsey is exclusively distributed by the Primer Group of Companies.