The supervisory board of the Bosch Group, a leading global supplier of technologies and services, appointed Peter Tyroller to take over the responsibility for Asia Pacific effective from July 1, 2013.
Based in Shanghai, PR China, he will be responsible for Southeast Asia and all other countries in the Asia Pacific region. “Asia Pacific will continue to be the main driver of growth for Bosch and I am honored to take over the responsibility for this important region,” commented Peter Tyroller on his new assignment. He has been a member of the Bosch board of management since 2006. Up to now, he has been responsible for marketing and sales, original equipment sales, and the Automotive Aftermarket division.
Asia Pacific main growth region for Bosch
“In 2012, Asia Pacific already contributed 24 percent to the global sales of the Bosch Group and we have made it our target to increase this figure to 30 percent over the mid-term,” said Tyroller. “Over the next few years, Asia Pacific will see the Bosch Group’s highest capital expenditure and biggest workforce increases. Southeast Asia will continue to play an important role for the further development of the region,” he added. In 2013, the company will invest around 680 million euros in the region.
With his new role Peter Tyroller assumes the responsibility for Asia Pacific from Uwe Raschke, who was responsible for the region since 2008 and has been assigned with the regional responsibility for Europe, Russia, the Middle East, and Africa, as well as for the worldwide responsibility for the Consumer Goods business sector since January 2013. Additionally, Tyroller will assume responsibility for India previously held by Bernd Bohr, who isto retire after 30 years with Bosch.
“From 2008 to 2012, we registered sales growth of 60 percent in Asia Pacific,” resumed Uwe Raschke the progress in the region during his tenure. “To support these developments, the workforce in Asia Pacific has been growing steadily, as has capital expenditure. We have expanded our presence in the region, in particular in China and Southeast Asia,” he added. In 2012, Bosch increased its sales by 5.6 percent to 12.6 billion euros in the region.
Strong focus on R&D in Asia Pacific
Thanks to the growing strength of local marketing and R&D presence, Bosch has gained a sound understanding of what our customers in Asia Pacific’s diverse markets want. There are now 13,800 engineers based in the region – 2,200 more than one year ago and five times as many as just five years ago. And by the end of the decade, this number will have doubled. “We are particularly concentrating on products that are tailored to their respective markets. Especially in emerging markets, the local mid priced segment is growing the fastest,” said Tyroller.
Southeast Asia fastest-growing region for Bosch
Southeast Asia is the fastest-growing region in the world for Bosch. In 2012, Bosch grew by 30 percent in the region, year on year, amounting to some 702 million euros. With a buoyant economy, emerging markets and a huge population, Southeast Asia is a prime region for Bosch to further expand its footprint and sales growth, and maintain its double-digit growth momentum for the coming years. Employing over 5,500 associates in the region as of 1Jan 2013, the company is also expecting to increase its workforce steadily in tandem with its business growth.
Bosch further increased its footprint in Southeast Asia with the opening of a representative office in Yangon, Myanmar, earlier this year in April, and offices beyond the capital cities of Thailand and the Philippines into Chiang Mai and Cebu respectively in May this year. Last year, the company expanded into Da Nang, Vietnam, and Medan, Indonesia. This year, it broadened its presence in Indonesia into Balikpapan.
Bosch upholds a long-standing commitment to social responsibility. Together with financial support, like in 2011 when Bosch donated 190,000 euros in emergency relief to help the communities affected by the floods in Thailand, Bosch associates have also demonstrated this commitment through corporate volunteerism. In addition to charity and relief efforts, the Bosch approach to social responsibility focuses very heavily on education with projects across Southeast Asia.