The elections in Pangasinan: Same names, same results?

THE PROVINCE OF PANGASINAN will be seeing familiar faces in the 16th Congress.

Five of Pangasinan’s six district representatives in the 15th Congress were re-elected for another term in the 2013 midterm elections: Jesus “Boying” Celeste (first district), Leopoldo Bataoil (second district), Ma. Georgina de Venecia (fourth district), Kimi Cojuangco (fifth district), and Marlyn Primicias-Agabas (sixth district).

Of the five, several are just continuing where their relatives have left off: De Venecia is the wife of former House Speaker Jose de Venecia, while Cojuangco is the wife of former Rep. Mark Cojuangco, son of former Marcos associate Eduardo ‘Danding’ Cojuangco.

The only Pangasinan district representative who is not a reelectionist is really just stepping back in order to let the original district representative (her mother) take her seat. Ma. Rachel Arenas (third district) is being replaced by her mother Rosemary ‘Baby’ Arenas.

Both Agabas and the older Arenas ran unopposed.

With almost the same people representing the province for the 16th Congress, statistics is all a matter of change or consistency, improvement or injury. This data was culled from the Philippine Center for Investigative Journalism’s (PCIJ) MoneyPolitics online database, a citizen’s resource, research, and analysis tool on elections, public funds, and governance in the Philippines.

Among the five reelectionists, more than half a billion pesos work of Priority Development Assistance Funds (PDAF) have already been released for the province from June 2010 to June 2012. However, the effect of the P631,156,000 in Pangasinan PDAFs released since 2010 are still to be felt on the living and working conditions of the Pangasinenses.

Latest records show that in 2009, Pangasinan has an annual per capita poverty threshold (or minimum amount necessary for survival) of P17,731 and a poverty incidence rate (or percentage of people living below the poverty line) of 25.0, a little lower than the country’s average which is 26.5.

Pangasinan’s poverty incidence rate, however, is significantly higher than that of its neighboring provinces such as Benguet (5.80), Nueva Vizcaya (8.70), Tarlac (19.8), Ilocos Sur (17.0), and Zambales (18.3) although it remains lower than Nueva Ecija (31.1) and La Union (30.6).

The PDAF is a yearly lump-sum fund allocated for the pet projects of legislators.

In his first term as congressman, Bataoil was allowed to identify projects worth  P149 million or about 22.2% of the province’s total pork from June 2010 to June 2012. He was followed by Celeste with P125 million or 19.8%.

Rachel Arenas had the lowest percentage: 7.91% or a total pork of only P50 million during her second term in 2010.

Do you want to know more about your government officials, how much they are worth, how much they spend of your taxpayers’ money, and where they spend it on? Or do you simply want to know how much they spend in order to win their elective positions? Visit the PCIJ’s MoneyPolitics database here and look up your favorite politician!

Nancy Binay agent writes PCIJ: Pol ads only P51M, not P82.8M

THE ADVERTISING agent of senatorial candidate Ma. Lourdes Nancy Binay (United Nationalist Alliance) on Friday took exception to a PCIJ report that his client has aired and booked P82.8 million worth of political advertisements, based on contracts submitted by print and broadcast media agencies to the Commission on Elections (Comelec).

Tom Banguis, Jr., Chairman/CEO of Mediaforce Vizeum, Binay’s advertising agent, said that Binay has so far incurred “only P51 million in political advertisements” for the first 60 days (Feb. 12 to April 10, 2013) of the 90-day official campaign period.

Mr Banguis wrote: “We suspect that your Comelec sources did not properly distinguish between aired spots and importantly, those booked for future airing. Since we have booked Ms. Binay’s ads to cover her campaign up to May 11, it is likely that your source may have provided data on her total booking for the whole election campaign.”

A more careful reading of the PCIJ story should have clarified matters to Mr. Banguis. The PCIJ stands by its story.

The story precisely stated that the P82.8-million figure represented the political ads “aired, published, and booked” for Binay and the other candidates, according to advertising contracts that media agencies have signed and sealed with the candidates, the political parties, and party-list groups.

Media agencies are required in law to submit to the Comelec copies of all advertising contracts, broadcast logs, and telecast orders after every 30 days of the campaign period.

The PCIJ story was based on the documents that the media agencies had submitted to the Comelec for the period covering Feb. 12 to April 10, 2013, the first 60 days of the 90-day official campaign period for national candidates.

The media agencies, not the Comelec, reported the fact of the purchase of political ads for Binay during the period covered in their reports.

It must be noted that the major networks enforce a “pay before broadcast” policy among its advertising clients, which entails payment of advertisements before actual airing date.

The PCIJ story looked at the political ad expenses for and by the candidates and the political parties, according to the contracts submitted to Comelec.

Because the contracts had been signed and submitted to the Comelec, the values of the ads may be clearly considered as expenses incurred for and by the candidates.

The PCIJ has yet to aggregate the total airtime that the candidates have incurred, pending the airing of all their booked ads.

The PCIJ story had precisely noted that some of the political ads had been booked for broadcast up to May 11, 2013, the last day of the campaign period.

The documents from the media agencies showed that this was the same case with Binay’s UNA party and Binay’s party-mate, Cagayan Rep. Juan ‘Jack’ Ponce Enrile Jr., also clients of Mediaforce.

Like Mediaforce, however, other advertising agencies had also booked ads for their respective clients scheduled for airing until May 11.

They include Zenith Optemdia for San Juan Rep. Joseph Victor Ejercito and the Bagong Henerasyon party-list group; Mediacom for Aurora Rep. Edgardo Angara Jr., Havas Media Ortega/Mejah for re-electionist senator Loren Legarda, Tiger 22 Media Corp. for Grace Poe-Llamanzares, Message Bureau Inc. for re-electionist senator Francis Escudero, and MultimediaScape Inc. for former senator Ma. Ana Consuelo Madrigal.

Angara, Legarda, Poe-Llamanzares, Escudero, and Madrigal are candidates of the Team PNoy coalition led by President Aquino’s Liberal Party.

In addition, the following party-list groups have also procured political ads with May 11 as “finish date” of airing, on “direct” arrangements with the media agencies — ABAKADA, ABS, Ading, AKO Bikol, and AMS.

Below is the full text of the letter that Mediaforce sent to PCIJ:

Ms. Malu Mangahas
PCIJ

Ms. Mangahas,

This is to call attention to the PCIJ article “P1.3 Billion Pol ads aired, booked” as it contains inaccurate information on the ad spending of the senatorial candidates for the period February 12-April 10. In particular, Nancy Binay’s spending for the period was erroneously reported as P82.8 Million.

Based on ad contracts submitted to the networks, Ms. Binay’s actual expenditures amounted to only P51 million for the said period. Based on Nielsen estimates, the other candidates expenditures were Villar P 63.9 Million, Cayetano P59 Million, Aquino P56 Million, Enrile P54 Million, and Poe P48 Million. Team UNA expenditures were only P45.5 Million. These figures are significantly different from those the PCIJ reported. Please refer to attached. Please do not hesitate to call us for any further clarification you may find necessary.

We suspect that your Comelec sources did not properly distinguish between aired spots and importantly, those booked for future airing. Since we have booked Ms. Binay’s ads to cover her campaign up to May 11, it is likely that your source may have provided data on her total booking for the whole election campaign.

We would appreciate your rectification of the said PCIJ report. Thank you and best regards.

Tom Banguis, Jr.
Chairman/CEO
Mediaforce Vizeum

P1.3-B pol ads aired, booked

AS OF LAST April 10, P1,320,116,506.81 worth of political ads had already been aired, published, and booked for and by 21 of the 33 senatorial candidates, and 20 political parties and party-list groups.

Print and broadcast media agencies have submitted a total of 287 advertising contracts and telecast orders to the Commission on Elections (Comelec) covering ads aired, published, and/or booked thus far by the candidates and the political parties.

The documents showed that the children of the so-called “Three Kings” of the political opposition, the daughter of “Da King” of Philippine movies, and those born to old and new political clans are the top 10 spenders on political ads.

This is happening amid the seemingly changeless picture of poverty in the land: The administration and opposition political parties and most of their candidates for senator are pouring buckets of money on political ads.

The total value of these ads has already breached the P1-billion mark, but will certainly keep on rising. The ad contracts submitted to Comelec covered only the ads aired and booked for the first 60 days (Feb. 12 to April 10, 2013) of the 90-day official campaign period for national candidates.

By cluster, the ads aired and booked for the opposition United Nationalist Alliance (UNA) coalition and six of its nine senatorial candidates had reached P587,593,483.02, or nearly P100 million less than the P682,898,916.87 ads that had been procured by administration Team PNoy and its 12 candidates.

Read the reports, check out the data tables:

* Kids of ‘Kings’ and clans top spenders: P1.3-B pol ads aired, booked in 60 days
* Money politics questions split candidates for senator

Cagayan Rep. Juan ‘Jack’ Ponce Enrile Jr, only son of Senate President Juan Ponce Enrile, ranked No. 1 with P151.2 million worth of ads aired and booked.

San Juan Representative Joseph Victor ‘JV’ Ejercito, son of deposed President Joseph Ejercito Estrada by re-electionist San Juan City Mayor Guia Gomez, landed in No. 2 with P137.1 million.

UNA came in at No. 3 with P120.3 million in political ads, including TV spots booked for airing until May 11, 2013, the last day of the campaign.

At fifth spot is newbie candidate Ma. Lourdes Nancy Binay, daughter of Vice President Jejomar ‘Jojo’ Binay, with P82.8 million in ads aired and booked during the period.

Of Team PNoy’s candidates, Aurora Rep. Sonny Angara is the top spender. He ranked fourth in the list with P85.52 million ads aired and booked for and in his name.

Grace Poe-Llamanzares, daughter of the late Fernando Poe Jr., the late “king” of Philippine action films, came in sixth with P74,688,473.45 ads aired and booked in her favor

The bottom spender among Team Pnoy’s candidates is re-electionist senator Antonio ‘Sonny’ Trillanes IV, with P12.41 million.

President Aquino’s Liberal Party, for its part, aired and booked another P68.43 million of political ads during the period, featuring all its 12 candidates.

Completing the Top 10 list of political ad buyers in the campaign’s first 60 days are three LP candidates — former senator Ma. Ana Consuelo ‘Jamby’ Madrigal with P66.7 million of ads aired and booked; the President’s first cousin Paolo Banigno ‘Bam’ Aquino, P56.24 million; and re-electionist senator Loren Regina B. Legarda, P46.95 million.

Former Las Pinas representative Cynthia A. Villar, wife of outgoing senator Manuel B. Villar — the biggest spender on political ads in the May 2010 presidential elections and the wealthiest of the 23 incumbent senators — landed in a surprisingly low spot, No. 16, in the list of 41 ad spenders.

Cynthia Villar’s political ads totaled P32.7 million only, based on the records submitted to the Comelec. It seemed, though, that this modest amount got a supplemental boost from another P32.99 million in ads that her husband’s Nacionalista Party purchased during the same period.

Curiously, some supposedly cash-poor candidates have outranked some supposedly cash-rich candidates.

Former Akbayan party list representative Ana Theresa ‘Risa’ Hontiveros had P31.80 million worth of ads aired and booked for and in her name during the period, compared with much smaller ad buys by four candidates who had served as senators — Juan Miguel ‘Migs’ Zubiri, P28.43 million; Aquilino Martin ‘Koko’ Pimentel III, P27.49 million; Ernesto M. Maceda, P22.19 million; and Trillanes, P12.41 million.

Even Bayan Muna representative Teodoro ‘Teddy’ A. Casino, who is literally “running” across the nation on an avowed tight budget, incurred P8.69 million worth of aired and booked ads, or more than double the P3.81-million ad spend of outgoing Palawan governor Edward S. Hagedorn, according to the documents.

And yet, when PCIJ interviewed 19 candidates for senator about their position on money and politics issues, many said they will strive to rein in their campaign spending, solicit donations, and spend only within the limits of election laws. However, other issues such as the continued disbursement of pork-barrel funds yielded a split opinion among the candidates.

Pera, pulitika, at eleksyon: Comelec lays down rules

By Malou Mangahas

THE ELECTION campaign period is on and in the nick of time, the Commission on Elections (Comelec) has spelled out in no uncertain terms the rules of the game on election spending and donations for all candidates, political parties, service contractors, election personnel, and voters.

Campaign finance has always been a muddled issue in these parts, the laws observed largely in the breach. Except for a few thousand pesos of fines that had been imposed on a handful, not a single candidate, party leader or voter had been jailed for the most gross and the most willful violations.

On Jan. 16, 2013, the Comelec en banc issued Resolution No. 9616, or the General Instructions for the Implementation of Campaign Finance Laws, as well as the relevant provisions of the Omnibus Election Code and The Fair Elections Act.

Tuesday’s resolution supplements Comelec Resolution No. 9467 issued last year, which created the Comelec’s Ad Hoc Campaign Finance Unit (CFU) now under the diligent stewardship of Commissioner Christian Robert S. Lim.

A 25-page edict (including template filing forms), it is clear and exact about the roles, duties, accountabilities, procedures, and penalties for violations as well as acts of omission, and covers the various phases of the election period from monitoring and reporting of expenses to the audit of election spending reports, after the vote.

Because it is precise to the extent of defining which parties are liable for which violations, the resolution is at core fair warning to all election actors that violations may be committed only as pure acts of ignorance or defiance of the law, or even, as sheer failure of logic or character or intention on the part of violators.

Comelec personnel from headquarters (Campaign Finance Unit) to the field have been designated as implementing agents throughout the election period, and unto the audit of election spending reports.

It lists down as well the duties of all parties authorized to receive and spend donations, issue and secure contracts for advertising and other services from the candidates and parties, and proscribes what expenses are allowed and disallowed in law.

It stresses, too, the prohibitions against use of state resources, funds, and facilities for partisan campaigns, and against civil servants and uniformed personnel, entities with government contracts, foreigners, and all public agencies from donating or serving with the candidates and political parties. The resolution spells out 16 various “unlawful acts, omissions and activities related to campaign finance and The Fair Elections Act.”

Just as important, the resolution reminds voters and citizen groups that they may not sell their votes, nor solicit cash, favors or promise of favors from the partisans.

The new resolution finally settles the tricky math matter of how many minutes of TV airtime and radio airtime candidates are allowed to procure for political advertising. Incongruent Comelec issuances and laxed enforcement of the laws had left this issue muddled for so long.

For the May 2013 elections and onward, the Comelec has also ruled that a candidate is entitled to an aggregate total of 120 minutes of TV airtime, and 180 minutes of radio airtime — across all national, regional and local broadcast media entities, on both free or cable platforms. The wealthy and wizened candidates had in the past insisted on placing viral political ads on TV and radio stations across the nation, and counting these as separate 120-minute or 180-minute airtime caps per station.

Comelec’s Resolution No. 9467, which created the Campaign Finance Unit, had earlier clarified that election propaganda, for the May 2013 elections and in all subsequent elections, will now include “newspaper, radio, television and other advertisements for purposes of promoting the candidacy, including website or Internet ad placements.

The web, until now, has remained outside the ambit of campaign finance laws even as a growing number of candidates have invaded social media networks and websites as a playground for their propaganda since four elections ago.

Any citizen may file suit against any candidates or parties for any violations of campaign finance laws. Additionally, the resolution mandates Comelec personnel to act motu propio on apparent and clear violations that they have witnessed.

The Comelec has deputized the Bureau of Internal Revenue, the Commission on Audit, the Office of the Ombudsman, the Anti-Money-Laundering Council, and law enforcement agencies, and opened a window for civil-society groups to be designated as partners and co-monitors, to track and run after violators.

Monitoring checklists and templates for reports have been annexed to the resolution to assist Comelec personnel in their “continuous monitoring” and enforcement of campaign finance rules.

So will all those concerned now play by the rules?

It’s a big maybe, and a truly most critical task that assigns the Comelec lead role, and all citizens common duty to help enforce. If we so abhor the pre-eminent influence of money in defining and deciding who wins or loses, no matter undeserving or crooked, in our elections, this is the time to help monitor, track, and report to the Comelec violations and violators.

The Comelec’s table of penalties for violations includes provisos that winning candidates who fail to file true, accurate, and complete election spending reports within deadlines, may not be allowed to take oath and serve in office. This, the Comelec said it will enforce, on strength of a memorandum of agreement that it signed with the Department of the Interior and Local Government under the late lamented Secretary Jesse Robredo.

The DILG supervises all local government units, and under its agreement with the Comelec, the poll body must first issue a certification of compliance with campaign finance laws, before a winning candidate can be allowed to take his/her oath of office.

Meanwhile, whether he/she wins or loses, a candidate who will not file reports for two consecutive elections he/she had participated in could face perpetual disbarment from running again for elective positions, the Comelec had ruled earlier.

Indeed, integrity and transparency in how they deal with, and how truthfully they will disclose, details of their campaign donations and expenses are perfect tests for all candidates and political parties. It’s also a preview of whether they will do well by taxpayers’ money, when or if they come to power after the balloting.

It is during elections, a veritable job-application process for those who aspire to lead the nation, when all citizens — their employers in truth — must rate most critically who will pass or fail campaign finance laws. This early thus, we’d all do well to keep our eyes fixed on the purses of these wannabe-leaders.

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Filers, watchdogs brainstorm with COMELEC on new rules

by Che de los Reyes

The May 13, 2013 midterm elections could turn out to be different from all elections past. At least, as far as enforcing campaign finance rules is concerned.

Based on recent issuances and pronouncements by the highest officials of the Commission on Elections, campaign finance regulation – a task that COMELEC only gave token observance to in the past – will now be receiving serious attention from the Commission.

On June 22, 2012, the COMELEC issued Resolution No. 9476 or the “Rules and Regulations Governing Campaign Finance and Disclosure in Connection with the 13 May 2013 National and Local Elections and Subsequent Elections Thereafter.” The resolution mandated the creation of a Campaign Finance Unit, whose sole function is to look into the contributions and spending of candidates and political parties and enforce the laws on campaign finance.

And then in October 2012, COMELEC Chairman Sixto S. Brillantes himself announced that the 2013 elections would be the first in which the Commission would be seriously looking into the issue of campaign finance.

But even with the the commitment of its officials and the new Campaign Finance Rules in place, COMELEC is still facing the enormous challenge of educating candidates, political parties, and service providers, as well as election watchdogs and the media on its new campaign finance policy.

And then there is the question of whether the Commission would be able to muster the necessary resources and capability to monitor candidates’ spending and contributions, much less audit them.

It is a task that just might prove too unwieldy for COMELEC to go it alone. Not without the buy-in and assistance of the relevant stakeholders.

This fact is not lost on the officials of the Commission, who had started engaging various campaign finance stakeholders in recent months. Last Dec. 19, 2012 for instance, the COMELEC engaged not only the candidates, political parties, contractors, and service providers — those who are expected to file campaign spending reports — but also other government agencies, election watchdogs, and members of the media.

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In the forum and workshop sponsored by the Philippine Center for Investigative Journalism (PCIJ), more than 50 stakeholders focused on identifying the gaps in enforcement of, and compliance with, the Campaign Finance Rules, and how each sector could better assist the Commission in these areas.

The workshop of the ‘Filers,’ which included representatives of major political parties and coalitions such as the Nacionalista Party, Nationalist People’s Coalition, and United Nationalist Alliance; party list groups such as AGHAM and Kabataan Party List; the sales and legal departments of ABS-CBN 2 and GMA 7; and media/advertising agencies  such as Campaigns & Grey — yielded concrete recommendations on how the COMELEC could still improve on the Campaign Finance Rules.

Meanwhile, the workshop of the ‘Monitors and Rapporteurs’ involved representatives of media organizations such as the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), the Philippine Press Institute (PPI), and Interaksyon; election monitors and election reform advocates such as the National Citizens’ Movement for Free Elections (NAMFREL), Consortium on Electoral Reforms/Institute for Political and Electoral Reforms (CER/IPER); academe such as the Association of Schools of Public Administration of the Philippines (ASPAP), citizens’ groups such as the Freedom of Information Youth Initiative, and government agencies such as the Bureau of Internal Revenue (BIR).

Recommendations by the filers covered such areas as political advertising, reporting requirements, transparency and disclosure, and imposition of taxes on donations. The monitors and rapporteurs meanwhile, recommended concrete ways on how the sector could better assist COMELEC in improving enforcement and compliance with the Campaign Finance Rules and how to disseminate these. The sector’s recommendations also covered improving transparency and disclosure of campaign finance information, as well as a number of legislative reforms that would directly or indirectly impact on campaign finance.

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The points identified however, were not only directed at COMELEC. The workshop participants also set goals and identified initiatives that they committed to pursue as a sector in order to improve compliance with Campaign Finance Regulations.

The filers, for instance, said they will be pursuing initiatives to better appreciate the letter and intent of campaign finance laws on accounting of campaign funds. These include organizing briefing sessions for media agencies and networks on campaign finance rules and implementation. The media executives meanwhile, volunteered to brief the COMELEC on the process or industry practice of placing ads.

Another initiative that the sector committed to do is to conduct consultations within the advertising industry because of different setups among advertising agencies (i.e., creative agency only; media agency only; unbundled full service agency with both creative and media). According to the sector, it is also important to identify which among the above agencies would be responsible for filing the necessary reports to COMELEC.

Meanwhile, the election monitors and rapporteurs committed to create a group specifically tasked to monitor compliance with the Campaign Finance Rules and draft a Standard Operating Procedure (SOP) for monitors to initiate prosecution of violators. The sector also said it would involve the public more in discussions about campaign finance.