Category: Coca Cola

3 Coca-Cola Racing Family Drivers Vie for NASCAR Sprint Cup Series Championship

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Coca-Cola Racing Family drivers Denny Hamlin (left), Joey Logano and Ryan Newman are three of four finalists who will compete in the one-race showdown for the NASCAR Sprint Cup Series Championship on Nov. 16.

A fantastic NASCAR season is coming down to the wire, as the Nov. 16 race at Homestead-Miami Speedway will determine the 2014 NASCAR Sprint Cup SeriesTM champion, with the Coca-Cola Racing Family playing a huge part in who will take the ultimate victory lap.

Three of the four finalists in the one-race showdown for the title – Joey Logano, Denny Hamlin and Ryan Newman – are part of the seven-member Coca-Cola Racing Family that also includes Danica Patrick, Tony Stewart, Austin Dillon and Greg Biffle. But when the green flag drops Sunday, it will be every driver for himself.

“It will be fun to race against Denny and Ryan for sure – (it’s) pretty good odds for the Coke Family,” said Logano, who, like Hamlin and Newman, is searching for his first NASCAR Sprint Cup SeriesTM championship.

This year marked a sea change in the way NASCAR will crown its champion, as it moved from primarily a points-based system to the new, and intense, Chase for the Cup format, in which 16 drivers qualified and then four were knocked out during the Challenger, Contender and Eliminator rounds until the final quartet was left standing.

“You see that on the racetrack. You see guys taking chances and doing things that you didn’t see in the past,” Logano said. “So I think it’s been a good change for sure.”

The renewed emphasis on winning races changed the way drivers approached each event and made this season’s NASCAR home stretch one of the most exciting in years.

“We have a great opportunity in front of us and I’m going to give 1000 percent out on that race track and drive as hard as I’ve ever driven, but we’re just going to see where the chips fall,” Hamlin said during a press conference for Sunday’s race.

Logano has five wins on the season, while Hamlin has one. Newman did not capture a race win this year, but took a steady approach to get to the finale. Each driver also had to overcome adversity during the last week’s race in Phoenix. Newman needed a last-lap surge to qualify in fourth place; Hamlin was hamstrung by a flat tire, which cost him a lap; and Logano had to fight through a pit road error that placed him a lap down.

“It’s all about the guys on this team. We don’t give up. We just keep at it,” Logano said. “All year long, we haven’t let problems get us down. Getting all worked up doesn’t do anything for you. So you just need to keep at it. That’s what we did on Sunday and why we are here this weekend.”

Throughout the 10-week Chase for the NASCAR Sprint CupTM Championship period, the Coca-Cola Racing Family and NASCAR fans have been invited to #ChaseHappiness through social media platforms, whether it’s tailgating with great food and a delicious Coca-Cola, cheering on your favorite driver from the right family or the drivers making the right moves on and off the track. Learn more.

“I think there is a #ChaseHappiness moment in each round of the Chase,” Logano said. “Winning at New Hampshire locked us into the second round. Winning at Kansas locked us into the third round. And coming back from our problems in Phoenix got us to Homestead. At the end of the day, those were all #ChaseHappiness moments really, because your goal and your dream is still alive.

And that’s what Sunday’s race is all about for these drivers – chasing down a lifelong dream at 200mph.

“For me personally, just to have this opportunity, I know these guys can sit here and say the same thing, this is a chance for a dream to come true,” Newman said during a press conference. “That’s a chance for a dream to come true for one of us and all of us. Just to have a shot at it is amazing.”

For Logano, the youngest driver in the Coca-Cola Racing Family, he hoped that a NASCAR Sprint Cup SeriesTM championship might pay additional dividends beyond the glory of being the best driver in NASCAR.

“I just want a bigger role in the commercials next year if I win this championship,” he said with a laugh.

Coca-cola Unveils the ‘The Happiness Flag’

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32 countries are represented by their national football team in the 2014 FIFA World Cup TM, yet today, the faces of football fans from 207 countries made it onto the pitch at Arena de Sao Paulo. Ahead of the opening match, Coca-Cola unveiled “The Happiness Flag” – the largest-ever, digitally produced Photomosaic Flag. The Flag is part of the Coca-Cola 2014 FIFA World Cup TM campaign, ‘The World’s Cup’ – launched with the goal of creating the most inclusive FIFA World Cup TM Coca-Cola campaign ever.

Over 200,000 fan images were used for “The Happiness Flag” to recreate a unique design developed by Brazilian street artist Speto in collaboration with Argentinian artist Tec. The flag was digitally-produced by Robert Silvers, the inventor of Photomosaic technology.

“The Happiness Flag” was placed on the pitch ahead of the opening match of the 2014 FIFA World Cup in front of an estimated global audience of over one billion people. Formed of 192 printed nylon fabric panels, the Flag was stitched together to deliver an epic 3,015 square meter piece of art, covering almost the entirety of the playing surface.

Emmanuel Seuge, Vice President Global Alliances & Ventures, The Coca-Cola Company said, “At the start of our campaign for the 2014 FIFA World Cup, ‘The World’s Cup’, we set out to create the most inclusive and participatory FIFA World Cup ever. Through “The Happiness Flag”, we gave fans from all around the world the unprecedented opportunity to be a part of the greatest football stage of all. Football has an incredible power to bridge social, cultural and geographical divides and “The Happiness Flag” is the perfect illustration of this power, creating a shared experience for people.”

Speto, who also created the Coca-Cola 2014 FIFA World Cup TM VIS, was quick to respond to the challenge to create a design for the flag. “When we first briefed Speto, he told us, ‘While Brazil and Argentina have a historic rivalry in football, in art, we are comrades,’” recalls Brad Fields, Coca-Cola Global Licensing Manager, “And that’s what this project is all about: ‘Hilltop’ on a flag’” – in reference to the iconic 1971 Coca-Cola ad featuring a multinational chorus of young people gathering on a hilltop in Italy to sing together.

Producing “The Happiness Flag” was a logistically complex task that required close coordination among multiple players. Once Speto and Tec completed their canvas painting, Coca-Cola sent a digitized version to Robert Silvers.

Over the last few months, Silvers recreated the colorful flag design with fan photos posted to www.happinessflag.com and shipped the finished product, section by section, to Rio de Janeiro, where it was printed.

The digital version of the flag will live on www.happinessflag.com where consumers will be able to see an aerial shot of the flag and hover over the mosaic to explore the photos. Fans who submitted photos will now receive a link to see exactly where they were on the flag – and on the pitch and are encouraged to share their photo using #worldscup.

The Happiness Flag is the latest activation in the largest marketing campaign in the history of The Coca-Cola Company, “ The World’s Cup”, which has been brought to life through a number of key global programs to celebrate the inclusive spirit shared by Coca-Cola, football and the tournament’s host country, Brazil.

Highlights from ‘The World’s Cup’:

The FIFA World Cup Trophy Tour by Coca-Cola traveled an epic 92,000 miles around the world visiting 90 countries and offering over 1 million fans the opportunity to experience the real FIFA World Cup trophy

A series of poignant short films entitled Where Will Happiness Strike Next? – shot during the FIFA World Cup Trophy Tour by Coca-Cola – capture the ability of football to help people triumph over adversity. 13 films have been released to date, clocking in over 15 million views worldwide.

  • A global music anthem for the Coca-Cola 2014 FIFA World Cup campaign ‘The World is Ours’ – by David Correy featuring Monobloco takes inspiration from the sounds and rhythms of Brazil. To date, ‘The World is Ours’ has 32 local versions recorded around the world. Coca-Cola released a refreshed version with the help of American soul-singer, Aloe Blacc. The song, ‘The World is Ours by Aloe Blacc x David Correy’ is featured on the official FIFA World Cup Album, “One Love, One Rhythm”.
  • In a vibrant visual expression of the campaign, a uniquely Brazilian visual identity designed by Sao Paulo-based street-artist Speto has underpinned the campaign and is now visible on packaging, equipment and point-of-sale, to hundreds of thousands of customers in 175 countries around the world.
  • “One World, One Game” – a global television and digital film which tells the stories of four football teams from four different corners of the world who have each overcome challenges through their love of football. The teams’ experience will culminate in Brazil on June 16th when they will have the honor of carrying the national team flags onto the pitch at Germany vs. Portugal.
  • Coca-Cola is leveraging two global digital platforms – a partnership with Quiz Up, a trivia-based game and the fast-growing app for iOS and Android covering 40 topics across the beautiful game and Coca-Cola history. The creation of the Coca-Cola fan album in partnership with Panini has already seen 2.2 million users register for the game, with 146 million stickers traded worldwide.

Joe Tripodi, Executive Vice President and Chief Marketing and Commercial Officer, The Coca-Cola Company, said of the campaign, “We set out on a journey to deliver the largest and most inclusive marketing program in our history. Through ‘The World’s Cup’ we brought Brazil to the world and now, wherever you live, whoever you support, Coca-Cola is looking forward to welcoming you to Brazil to celebrate with the host country for the
2014 FIFA World Cup.”

During the 2014 FIFA World Cup, Coca-Cola Jouney will act as a hub for all ‘ The World’s Cup’ campaign content, providing a single destination for media and consumers to experience the campaign and highlights from the brand during the 2014 FIFA World Cup in Brazil.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1974 and has been an official sponsor of the FIFA World Cup since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950 and is a long-time supporter of football at all levels.

BFF Timeout App by McDo+Coca-cola wants you offline

Abe Olandres Leave a comment

Last Wednesday, McDo invited us to a quick BFF meal to share with fellow bloggers and at the same time introduced their new BFF App.

If you’re a regular McDo customer, then you are already familiar with their BFF meals. The BFF Timeout App aims to take it further and challenges you and your friends to take the time off.

bff-app

Time off from your smartphone, that is. No text messages, no calls, Instagram, FB or Twitter while with friends. The app just makes it easier and more fun, plus it adds some incentives if you reach some milestones.

The idea is pretty simple — start a BFF Timeout session with your friends using your smartphone, once they accepted the invite, the Timeout session begins and clocks everyone.

mcdo-bff-app

The goal is to last as long as you can without using your phone. That means you can’t answer SMS, chats, calls or even use Instagram to take a selfie with your friends. That means while everyone is enjoying their McDo BFF meal, no one is using their phones and will be forced to just… talk to each other.

coke-bff-app

Sound easy, right? Well, do try it out with at least 4 of your friends the next time you’re having a meal at McDo. To sweeten the deal, McDo is giving out prizes to the high scorers and badge earners. Learn more about the raffle here.

Download it from Google Play here or the iTunes App Store here.

The post BFF Timeout App by McDo+Coca-cola wants you offline appeared first on YugaTech | Philippines, Tech News & Reviews.

BFF Timeout App by McDo+Coca-cola wants you offline

Abe Olandres Leave a comment

Last Wednesday, McDo invited us to a quick BFF meal to share with fellow bloggers and at the same time introduced their new BFF App.

If you’re a regular McDo customer, then you are already familiar with their BFF meals. The BFF Timeout App aims to take it further and challenges you and your friends to take the time off.

bff-app

Time off from your smartphone, that is. No text messages, no calls, Instagram, FB or Twitter while with friends. The app just makes it easier and more fun, plus it adds some incentives if you reach some milestones.

The idea is pretty simple — start a BFF Timeout session with your friends using your smartphone, once they accepted the invite, the Timeout session begins and clocks everyone.

mcdo-bff-app

The goal is to last as long as you can without using your phone. That means you can’t answer SMS, chats, calls or even use Instagram to take a selfie with your friends. That means while everyone is enjoying their McDo BFF meal, no one is using their phones and will be forced to just… talk to each other.

coke-bff-app

Sound easy, right? Well, do try it out with at least 4 of your friends the next time you’re having a meal at McDo. To sweeten the deal, McDo is giving out prizes to the high scorers and badge earners. Learn more about the raffle here.

Download it from Google Play here or the iTunes App Store here.

The post BFF Timeout App by McDo+Coca-cola wants you offline appeared first on YugaTech | Philippines, Tech News & Reviews.

Fuel Your Thirst For Excitement with Shell V-Power Nitro+

PRNEWS Leave a comment

Fill up with Shell V-Power Nitro+ fuels and get a free 1.5 L Regular Coca-Cola!

Promo Mechanics

1. For every P 1,500 single or accumulated purchase of any Shell V-Power Nitro+ Fuels or P 2,000 single or accumulated purchase of any Shell FuelSave fuel, customer is entitled to a 1.5L Regular Coca-Cola.

2. Combined purchase of Shell V-Power Nitro+ and Shell FuelSave fuels should amount to Php 2,000.00 to get the 1.5L Regular Coca-Cola.

3. Bulk and PO transactions are included for every Php 10,000 purchase.

4. Shell Card (Fleet) transactions are excluded from the promotion.

5. To claim the 1.5L Regular Coca-Cola, customer must present original receipt/s. Receipts will be marked with “redeemed” at the back. Lost or damaged original receipts will not be replaced or honored.

6. Redemption of free 1.5L Coca-Cola should be made at the same site where the fuel was purchased (same site redemption only). Redemption shall be up to (60) days from the end of the promo period.

7. Cash and credit transactions can be combined.

8. If a receipt has been redeemed for the promo, any excess amount in the receipt shall be void and cannot be used for the next redemption.

9. Employees of Pilipinas Shell, the Shell stations, their advertising, BTL, PR, and media agencies, and their relatives up to the 2nd degree of affinity or consanguinity are disqualified from joining the promo.

10. Promo is valid at participating Shell stations nationwide. Promo runs from April 1 to June 30, 2014. Per DTI Permit No. 2229, Series of 2014.