Chery Motors Philippines, Inc. (CMPI), the exclusive distributor of Chery vehicles in the country announced the release of 6 new models to the Philippine market.
The announcement came amidst changes in the organization with the takeover of the company’s new Executive Committee.
CMPI’s new Chief Executive Officer Mr. Leon “Porong” Herrera, a veteran in the automotive industry with stints in Volkswagen, Nissan, Hyundai and Kia now heads the local distributor of China’s number one passenger car marquee.
To be released in the market immediately after the Holy Week will be 4 all-new cars and 2 additional variants to the current commercial vehicle line-up.
“We are gearing up for a new company and a new frontier in the car business,” says Mr. Herrera. “We closed down the old distributor and revitalized Chery business via CMPI. With these new models we have come full circle.”
Starting with the Tiggo Upgrade, now in automatic transmission with sunroof and a smarter and fuel efficient 2.0-liter gasoline ACTECO engine, the Tiggo gives a fresh perspective to the compact SUV segment.
Entering as an all-new player is the Chery X1 Mini SUV. Sporting a 1.3-liter engine that is both frugal and powerful, the spacious 5-seater hatchback mini sports-use features a taller ground clearance than the common car and a bigger boot space with 530 cubic inches of cargo space and full folding seats.
Complementing these two vehicles will be the Chery E5, a full size luxury compact sedan with a 1.5 liter engine. The E5 is one of seven Chery vehicles penned by the Italian design house Pinninfarina. Complete in features, rivaling the best the Japanese and Koreans can offer, the E5 is also expected to turn the tide in the full-size sedan segment with its pricing and value for money.
To complete its presence in the strongest market segments, CMPI also brought in the Chery Fulwin Sport, a hatchback designed to make its mark in the lucrative subcompact market. Another stunning Italian-designed car, the Fulwin is motivated by Chery’s new engine line-up. This engine, same as that of the E5 are new technology engines produced in cooperation with the European Ricardo Engineering promising great fuel economy and maximum power.
Chery’s QQ3 and its phenomenal presence in the Philippines is expected to be duplicated with 2013 QQ3. Renewed from the ground up, and retooled for better performance and safety the new QQ3 showcases new engine and transmission technologies.
Two variants to the Q22 light commercial van are also slated to launch including an 11-seater passenger van and an improved version of the current 7-seater 1.2L-variant. Sporting 1.2 liter engines the Q22 are targeted against the reconditioned multi-cabs in space, but more advantageous in pricing, safety, space and quality.
“Our confidence in the revival of Chery in the Philippines is boosted by these 6 vehicles, especially our all-new variants which we believe will prove to be excellent value for money, and highly acceptable to the regular Filipino car buyer,” explains Mr. Herrera.
These 6 new variants will be featured at the Chery’s booth at the Manila International Auto Show (MIAS) on April 4 to 7, 2013 at the World Trade Center, Pasay City.