Category: Cathay Pacific Airways

Cathay Pacific announces a new chapter for the Marco Polo Club

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Cathay Pacific Airways announced that it will be making changes to its Marco Polo Club loyalty programme to reflect the evolving travel needs of its most loyal customers. The airline aims to enhance the overall membership experience through more effective recognition of the contribution made by individual members.

Cathay Pacific has been growing its network in recent years, with the addition of many ultra-long and ultra-short-haul services, as well as making a significant investment in the differentiation of its cabin products. The airline believes that the way members earn their status should move in line with changing customer travel patterns and the evolution of its products over time.

Cathay Pacific Director Sales & Marketing Dane Cheng said: “Customer loyalty is the backbone of our airline and we are grateful for the great support and contribution our Marco Polo Club members have been giving us. The travel industry is ever-evolving and we understand there have been significant changes to the way our members travel in recent years. We must adapt to these changes so that we can continue to help our passengers travel well and ensure they feel properly appreciated.”

As part of a comprehensive review of the loyalty programme which has taken valuable feedback from members into consideration, with effect from 15 April 2016 the Marco Polo Club will change to a new points-based system, based on a combination of the cabin customers travel in, the fare class booked and the distance travelled.

This more balanced approach will see members who fly in premium classes earn tier status faster. It will allow members to earn club points from a wider range of fares, including discounted fare types that are currently not applicable to club status.

All popular member benefits, including unlimited lounge access for Silver members and above, as well as priority boarding and check-in, remain unchanged. At the same time, Cathay Pacific will further improve the overall membership experience by introducing more flexible and family-friendly benefits.

Cathay Pacific launches #onedayoffline to encourage richer travel experiences

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Cathay Pacific Airways has launched a new global campaign, #onedayoffline, which builds on the airline’s international brand campaign, Life Well Travelled, to demonstrate a belief that travelling well is essential to living well. This belief underlies everything that Cathay Pacific does as it strives to enhance the overall travel experience for passengers and enable them to experience more genuine, meaningful and memorable moments along their journey.

Cathay Pacific believes that mobile technologies and social media platforms are useful tools, but they can be dangerously addictive. Did you know an average adult checks his or her phone 150 times a day? Or that 30% of iPhone users check their Twitter feeds before getting out of bed? This virtual world behaviour might get in the way of some very special real world moments.

The airline continually strives to enhance the overall travel experience, and believes that travelling well is an important part of living well. Cathay Pacific aims to create a social media movement to discover what Life Well Travelled means to fellow passengers, and to inspire travellers to see the world in different ways, to experience richer real world moments and creating more meaningful memories. Through #onedayoffline, travellers will be encouraged to experience the world from a whole new perspective simply by switching off their online connection next time they travel.

All global travellers are invited to join this movement and make a promise at www.onedayoffline.com about how they will spend a blissfully unconnected day on their next journey. They will then share the promise with the world via various social media platforms, and invite friends to make their own promise.

Cathay Pacific General Manager Marketing, Loyalty Programmes & CRM Julian Lyden said: “Life Well Travelled is Cathay Pacific’s core brand philosophy which leads to the #onedayoffline campaign. At Cathay Pacific, we believe that travelling well is an important part of living well. When you travel well, your trip can become more rewarding.

“We are aware that many travellers are overly reliant on their internet-connected mobile devices and the habit of always being online can sometimes get in the way of our travel experiences. Through the launch of #onedayoffline, we aim to remind and help people to travel well, creating a deeper emotional connection between Cathay Pacific and our global travellers,” Mr Lyden continued.

Influential bloggers, top YouTube and Instagram users and celebrities from around the world will be taking part in the #onedayoffline campaign. They include Devin Graham from the United States, who has over 3 million followers on his YouTube channel, and well-known artists such as Hong Kong DJ/actor Sammy Leung. All will be supporting #onedayoffline by switching their devices off and recognising real moments during their next journey.

Cathay Pacific launches #onedayoffline to encourage richer travel experiences

PRNEWS Admin Leave a comment

Cathay Pacific Airways has launched a new global campaign, #onedayoffline, which builds on the airline’s international brand campaign, Life Well Travelled, to demonstrate a belief that travelling well is essential to living well. This belief underlies everything that Cathay Pacific does as it strives to enhance the overall travel experience for passengers and enable them to experience more genuine, meaningful and memorable moments along their journey.

Cathay Pacific believes that mobile technologies and social media platforms are useful tools, but they can be dangerously addictive. Did you know an average adult checks his or her phone 150 times a day? Or that 30% of iPhone users check their Twitter feeds before getting out of bed? This virtual world behaviour might get in the way of some very special real world moments.

The airline continually strives to enhance the overall travel experience, and believes that travelling well is an important part of living well. Cathay Pacific aims to create a social media movement to discover what Life Well Travelled means to fellow passengers, and to inspire travellers to see the world in different ways, to experience richer real world moments and creating more meaningful memories. Through #onedayoffline, travellers will be encouraged to experience the world from a whole new perspective simply by switching off their online connection next time they travel.

All global travellers are invited to join this movement and make a promise at www.onedayoffline.com about how they will spend a blissfully unconnected day on their next journey. They will then share the promise with the world via various social media platforms, and invite friends to make their own promise.

Cathay Pacific General Manager Marketing, Loyalty Programmes & CRM Julian Lyden said: “Life Well Travelled is Cathay Pacific’s core brand philosophy which leads to the #onedayoffline campaign. At Cathay Pacific, we believe that travelling well is an important part of living well. When you travel well, your trip can become more rewarding.

“We are aware that many travellers are overly reliant on their internet-connected mobile devices and the habit of always being online can sometimes get in the way of our travel experiences. Through the launch of #onedayoffline, we aim to remind and help people to travel well, creating a deeper emotional connection between Cathay Pacific and our global travellers,” Mr Lyden continued.

Influential bloggers, top YouTube and Instagram users and celebrities from around the world will be taking part in the #onedayoffline campaign. They include Devin Graham from the United States, who has over 3 million followers on his YouTube channel, and well-known artists such as Hong Kong DJ/actor Sammy Leung. All will be supporting #onedayoffline by switching their devices off and recognising real moments during their next journey.

Discovery, Cathay Pacific’s iconic inflight magazine, gets a brand-new look

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Cathay Pacific Airways has unveiled a brand-new look for Discovery, the airline’s highly regarded inflight magazine. The publication has undergone a complete revamp, with a fresh look and new editorial direction that echoes the Cathay Pacific brand promise of a “Life Well Travelled”, creating a better experience for passengers across all points in the journey.

Starting from the July 2015 issue, Discovery is following the Life Well Travelled brand promise by looking at how travel changes people and encouraging readers to think about why they travel. The magazine features original and inspirational articles from respected local and international contributors, including explorers, chefs, philosophers and artists, as well as top-notch travel writers and photographers.

Inside the magazine for the July issue, in the Heritage section, the article “Blinded by the Brand” looks at the human stories behind some of the world’s most iconic luxury brands. In the Thinking East and West section, two philosophers, one Western and one Chinese, examine seemingly familiar topics from their unique viewpoints. And well-travelled contributors capture highly personal and emotive moments in “The First Time I Ever Saw” and “The Hardest Discovery” in the Inspiration and Exploration sections.

The entertainment guide in Discovery has also been given a new look, with film, TV and music critics guiding passengers through an ever-wider selection of on-board content. Regular features include 7 Essential Scenes and a curated arthouse feature, World Film Club.

To celebrate the magazine revamp, the July issue of Discovery is being produced as a special collector’s edition with four separate covers – each based on the theme “The New Age of Discovery” – by four leading Hong Kong-based artists, including Katrina Teh, Michael Lam, Peter Ross and Sandra Rauch.

Cathay Pacific passengers have the opportunity to share moments from their own well-travelled lives through a Discovery competition that’s being run on Facebook and Instagram from 1 to 14 July. Passengers can upload a photo and description on any of the aforementioned platforms with the tag #cathaydiscovery. Ten shortlisted entries will be given the four limited edition prints of the July collector’s edition. The photograph and words submitted by the overall winner will be featured in the September issue of Discovery.

Cathay Pacific releases combined traffic figures for March 2015

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Cathay Pacific Airways released combined Cathay Pacific and Dragonair traffic figures for March 2015 that show a double-digit increase in the number of passengers carried compared to the same month in 2014, along with a smaller increase in the cargo and mail uplift.

Cathay Pacific and Dragonair carried a total of 2,887,106 passengers in March – an increase of 11.0% compared to the same month last year. The passenger load factor grew by 5.0 percentage points to 87.3% while capacity, measured in available seat kilometres (ASKs), increased by 5.7%. For the first quarter of 2015, passenger traffic grew by 8.6% while capacity was up by 6.9%

The two airlines carried 157,688 tonnes of cargo and mail last month, an increase of 1.5% compared to March 2014. The cargo and mail load factor rose by 1.7 percentage points to 68.4%. Capacity, measured in available cargo/mail tonne kilometres, fell by 0.1% while cargo and mail revenue tonne kilometres (RTKs) flown rose by 2.4%. For the first quarter of 2015, tonnage rose by 12.3% against a capacity increase of 9.8% and a 15.4% rise in RTKs.

Cathay Pacific General Manager Revenue Management Patricia Hwang said: “March is traditionally a shoulder season between the Chinese New Year and Easter peak periods, but this year saw passenger demand for the month rising above expectations. Demand was strong in all cabins, with high load factors to and from Southwest Pacific, Europe and the UK. Demand on the US routes caught up with the big increase in capacity introduced last year, while travel in the region was generally strong, particularly to Japan, Thailand and Singapore.”

Cathay Pacific General Manager Cargo Sales & Marketing Mark Sutch said: “Air freight demand was generally robust throughout March, helped by the month-end and quarter-end production rush out of the key manufacturing cities in Mainland China. Once again the main focus of our business was on the transpacific lanes, with traffic into and out of North America spurred by the continuing congestion in sea ports on the West Coast of the USA. Demand to Europe remained below expectations, with business affected by the ongoing economic woes and the depreciation of the euro.”