Category: apple store philippines

It’s finally here! The first official Apple Store in the Philippines has opened in Bonifacio Global City without much funfare. This we confirmed after a chance encounter and quick interview with a Marketing Manager overseeing the operations of the store.

The Apple Store is located inside the newly constructed Abensons BGC which is found in the corner of the 5th and 28th Street.

Construction began last year and was only completed in October of 2014. The store was curated by representatives from Apple headquarters in Cupertino, California.

Apple spent an estimated Php50 million in the construction of the Store using the same special wood they’ve been using for the display tables.

The first Apple Store in the Philippines is housed and managed by Abensons. A Genius Bar will be manned by Geniuses once they’re training is completed.

We first reported on a possible Apple Store Manila back in 2009 as mentioned by design company CB Engineers but was supposed to be housed in the proposed Philippine Stock Exchange in The Fort.

In 2012, a small group was formed to open Apple Philippines office in Manila but they mainly interact with distributors and resellers.

Hiring of additional key employees continued until May 2014 including include a Channel Sales Manager, Channel Trainer and Education Development Manager Philippines.

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We’ve gotten confirmation from several sources that Apple has just set up their Philippine office somewhere in Makati CBD. There were also several job openings that have been filled up starting 1st quarter of this year.

The newly built office will house a fresh team that might include a Channel Sales Manager, Channel Trainer and Education Development Manager Philippines. The last position is still open for applicants based on a listing we found over at LinkedIn.

Several high ranking executives/managers in the local tech sector have been hired to fill up the position in Apple Philippines (we’re not able to specify their names and positions for confidential reasons).

Hopefully, this will pave the way for a local and genuine Apple Retail Store.

Back in 2009, we reported that an Apple Concept Store is being planned for Manila. Then, in 2012, a more concrete plan for an Apple Store in The Fort area was revealed by an architectural firm.

We will post more updates and details once we gather more information about this news.

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