Author: carlo

Italian company imollo LTD. recently launched imollo – the latest and most innovative in online communication and information exchange technology, and it is now in thePhilippines.   imollo is developed by a team of experts from specific technical skills, Raffaele Lafortezza, Marcello Reina and Luca Amenduni, as well as by experts in the field of business consulting, and corporate law, Gianni Serrano, Andrea Venturellie and Tommaso Arciuli. imollo is awarded by Unicredit and Confindustria under the event “Talent of Ideas.”   imollo was born to make life easier for those who use it. Unlike emails, which have a tendency to catch viruses and with very limited storage capacity, imollo is an effective email attachment replacement. It is an easy-to-use system that resembles an online “chat box” rather than a traditional “email box.”   imollo is currently on its 2.0 version.

The free application allows expeditious and hassle-free online exchange of multiple files by simply dragging and dropping them using the desktop interface of the program. imollo web provides cloud storage that allows uploading and sharing of files up to 300 MB for registered users. Nonsubscribers will automatically receive a download link via email.   imollo is very practical, fast and safe and it is very effective in facilitating corporate work. The thousands of users around the world, who are already using it, have understood the specificity of the system and the benefits arising from this, including the option to transfer any type of file, so quick and easy, for users online and offline, to send instant messages using an interface in professional style.   “Give us a try,” says Raffaele Lafortezza. “Download imollo for free (www.imollo.com) and from the very first time you start using it, you will understand that we are facing a real revolution.”   Just go to www.imollo.com and download imollo for free. Now you can send and receive large files easily and swiftly by just clicking a button and dropping your files on imollo’s virtual tunnel.

“imollo is very user-friendly. Anybody can use it. It’s perfect for people who constantly have to send and receive files-big or small. Since it’s practically a breeze to use, people can save a lot of time and effort in using imollo,” says Laforteza.   For more information visit www.imollo.com. For updates, follow @imollo on Twitter and like its official Facebook fan page.

Nike has unveiled its Nike GS football boot inLondontoday, the lightest, fastest, most environmentally-friendly production boot the company has ever made.

Due to be worn this summer, designers were challenged to create a new football boot stripped down to include only the essential elements that deliver lightweight performance and high speed control in game situations. The resulting boot is constructed using renewable and recycled materials and designed for explosive performance on the pitch and lower impact on the planet.

Every component of the Nike GS has been optimized to reduce weight and waste, creating Nike’s lightest football boot ever at 160 grams for a size 9.

Conceived and engineered inItaly, the Nike GS features recycled and renewable materials throughout the upper and plate design. A bio-based traction plate made primarily from castor beans ensures strength and flexibility on pitch alongside a sock liner made from 100% castor beans. The boot laces, lining and tongue are made from a minimum of 70% recycled materials. The toeboard and collar, feature at least 15% recycled materials.

“The Nike GS is the lightest and fastest football boot we’ve ever made and really defines a new era in how we create, design and produce elite football boots,” said Andy Caine, global design director for Nike Football. “When you can deliver a boot that combines high end performance and a low environmental footprint that’s a winning proposition for players and planet.”

Nike GS includes the following performance, recycled and renewable materials in the new boot:

Traction Plate & Stud Configuration:

Nike GS traction plate combines a high performance chassis with a strong responsive and agile form. The sole plate is made of 50% renewable Pebax^® Renu (a plant derived material made with 97% castor beans) and 50% TPU, made from renewable materials. The plate is 15% lighter than a traditional plate composition.

The traction plate includes a minimalist diamond-silhouette spine, which provides optimal flex and agility in plate performance.

Anatomically positioned studs maximize speed in multiple directions to ensure responsive and assured movement on pitch.

Touch & Control:

A solvent-free Kanga-Lite synthetic upper provides zonal reinforcement for exceptional touch and control. The synthetic upper also supports lockdown on midfoot and arch area.

The lightweight and chemical-free sock liner is made of 100% castor beans and eliminates any layers for a snug fit and enhanced touch on the ball.

Stability & Support:

Anatomical and asymmetrical heel counter and heel bucket locks the foot down for stability and support. The counter is made of Pebax^® Renu, derived from castor bean oil.

Nike GS will be available through Nike.com and selected online retailers from August 15th.  The price will be $300.

More details at www.nikebetterworld.com/nikegs

PILIPINAS Productions recently launched Peekbox.tv – a free online social networking service and digital entertainment provider. Peekbox.tv aims to connect millions of people worldwide through its community-based programming. Membership is free and it intends to feature premium in-house produced shows, member-exclusive events page, user-based content (videos, pictures, and micro-blogs), and exciting online contests. One of its missions is to build fun and friendly online activities and content where individuals, companies, groups, and communities across the globe can converge, share information, and win fabulous prizes.

Peekbox.tv is a social network that hosts a variety of shows and fun content that allows its users to interact and socialize than just being passive viewers. Peekbox.tv produces and hosts a selection of online activities and contests that come with a generous number of possibilities for its registered users to win prizes and rewards.

Part of Peekbox’s mission is to bring back the value of real friendships and real socializing. It intends to push the boundaries of online social networking by being more than just click and share and by building an actual community filled with energy, excitement, and entertainment that will speak the universal language of celebration. It is possibly the first and only service in Asia that offers online-content-to-on-ground-event concepts.

Unlike most popular social networking websites, its value lies in its humanitarian forethought and the people behind this brainchild. Its unique selling point is in its advocacy to help people to really socialize and to really connect. Peekbox.tv boasts of people with the vision to create a service that builds not just a virtual society but a truly connected community. Fans and music lovers can now be updated with the latest updates on their favorite OPM artists, exclusive VIP passes in the hottest events in the Metro, and behind-the-scenes exclusives in today’s hottest concerts and musical events by signing up on Peekbox.tv.

adidas Global Brand Ambassador DJ Neil Armstrong launches “Leave a Legacy” campaign here in the Philippines. He has made waves in the music industry by being Jay-Z’s tour DJ and sharing the stage with the likes of Rihanna, Beyonce, Kanye West, P. Diddy and Linkin Park.

Being an icon is being original. Being original is setting the trend and leaving a legacy. Ask the people behind adidas and they know what it’s all about.

For the past 40 years, adidas has been connecting everyone from fashion to music to sports and has become an iconic brand across different interests. This year, adidas invites everyone to celebrate originality with the launch of the adidas Originals “Leave a Legacy” campaign.

“We will be kicking off the adidas Originals “Leave a Legacy” campaign in a Sunset BBQ party at the Skye Lounge this May 12 with our global brand ambassador, DJ Neil Armstrong” says Jason Gervasio, adidas Philippines Brand Communications & Sports Marketing Manager.

DJ Neil Armstrong has made waves in the music industry by being Jay-Z’s tour DJ and sharing the stage with the likes of Rihanna, Beyonce, Kanye West, P. Diddy and Linkin Park. He’s also the founding father of the DJ Collective: the “5th Platoon”. Over the last 9 years, he’s become an icon in the sub-genre of Hip-Hop known as “Mixtape Culture” and has worked closely with Hip-Hop artists like De La Soul, The Roots, Company Flow and Biz Markie, to Kanye West, LL Cool J, Busta Rhymes and Wyclef Jean. His mixtapes represent DJ Neil’s unique music taste and have been featured in the press, most notably by Rolling Stones, Vibe and MTV.com.

“The adidas Originals party with DJ Neil will bring together local sports, fashion, music and showbiz icons, to celebrate originality and individuality,” Gervasio shares. “But that’s just the start. During the May 12 party, we will be launching a Facebook platform that allows today’s youth to express and share their originality. It’s their chance to leave a legacy of originality.”

The application is fairly simple. Gear up in adidas Originals apparel then snap a picture of yourself in your most original street style. Share the photo on the site and ask your friends to vote for you. The top 10 photos with the most votes will each win Php 50,000 worth of adidas products.

To know more about adidas Originals and the “Leave a Legacy” campaign, just follow adidas Philippines on www.facebook.com/adidasphilippines.