During the technical session of the launch of the Zenfone 3 yesterday, Asus Product Managers were highlighting the hardware features of the Zenfone 3 and comparing it against offerings of other brands.

Asus reps specifically mentioned Samsung, Huawei, OPPO and Vivo as their main competitors so we looked into the smartphones of these brands and compared them based on Asus’ own basic metrics (processor, RAM and storage). Asus is confident that in terms of material and design, they’ve got a very good candidate and when the display size and resolutions are the same, core hardware configurations will come into play.

Here’s what we got:

Of the 6 comparisons above, perhaps only the Vivo V3 Max has a good fighting chance against the Zenfone 3.

Asus has set its eyes on Samsung very closely and they’ve specifically targeted the Galaxy A series with the Zenfone 3. That’s perhaps the reason why the design and materials of the Zenfone 3 is pretty similar to the Galaxy S6.

How could a consumer who’s been loyal to Samsung not resist switching to Asus when you give them a beautiful device which has a design that looks like the Galaxy S6 but with much higher specs? Whether or not there are other players are competing in the same category, much of the effort is making sure that Asus’ offerings is better than Samsung’s equivalent device. This is the rationale that we got after talking to senior executives of the Taiwanese company.

In return, this is what we told them — “ultimately, it is the customers who will decide with their pockets and that still remains to be seen“.

The post 6 smartphones that Asus wants to beat with the Zenfone 3 appeared first on YugaTech | Philippines Tech News & Reviews.

During the technical session of the launch of the Zenfone 3 yesterday, Asus Product Managers were highlighting the hardware features of the Zenfone 3 and comparing it against offerings of other brands.

Asus reps specifically mentioned Samsung, Huawei, OPPO and Vivo as their main competitors so we looked into the smartphones of these brands and compared them based on Asus’ own basic metrics (processor, RAM and storage). Asus is confident that in terms of material and design, they’ve got a very good candidate and when the display size and resolutions are the same, core hardware configurations will come into play.

Here’s what we got:

Of the 6 comparisons above, perhaps only the Vivo V3 Max has a good fighting chance against the Zenfone 3.

Asus has set its eyes on Samsung very closely and they’ve specifically targeted the Galaxy A series with the Zenfone 3. That’s perhaps the reason why the design and materials of the Zenfone 3 is pretty similar to the Galaxy S6.

How could a consumer who’s been loyal to Samsung not resist switching to Asus when you give them a beautiful device which has a design that looks like the Galaxy S6 but with much higher specs? Whether or not there are other players are competing in the same category, much of the effort is making sure that Asus’ offerings is better than Samsung’s equivalent device. This is the rationale that we got after talking to senior executives of the Taiwanese company.

In return, this is what we told them — “ultimately, it is the customers who will decide with their pockets and that still remains to be seen“.

The post 6 smartphones that Asus wants to beat with the Zenfone 3 appeared first on YugaTech | Philippines Tech News & Reviews.