About half of Filipino consumers are donating to charity, MasterCard found in its latest research on charitable giving among consumers in Asia Pacific.
According to the study, 47.7% of the Filipino respondents contribute to charity, ranking not far behind most of its neighbors in the region, including more developed countries like New Zealand (50.5%), China (52.3%), Australia (52.4%), and Malaysia (57.2%).
The research also revealed that emerging markets are more likely to donate to charity, with Thailand (70.5%), Vietnam (70.4%), Hong Kong (64.6%), and Indonesia (63.2%) topping the survey.
However, consumers in developed markets are more likely to make significant individual donations. The top three countries where consumers are comfortable in giving more than $500 are New Zealand (11.5%), Hong Kong (8.7%), and Australia (8.4%).
Across Asia Pacific, the older generation are more likely to donate to charity. Moreover, the cause of children’s health and education receive the most charitable donations (19.3%), followed by local natural disaster relief (16.9%), serious illness fund (16.7%), and poverty/starvation alleviation fund (16.7%).
The MasterCard study featured interviews between October and December 2014, with a minimum of 500 people aged 18-64, in each of the 14 markets.