Ayala Land marked another milestone as it signed a partnership with Power Mac Center, bringing Circuit Makati closer to its vision of becoming the entertainment district of Makati.
The partnership sees the rise of the Power Mac Center Spotlight–a block box theater designed to deliver fresh and innovative performance for yuppies and families alike.
In 2011, Ayala Land embarked on the ‘Make It Happen, Make It Makati’ campaign to strengthen the city’s reputation, not just as a business center, but also as a destination for lifestyle, entertainment, and culture,” begins Mel Ignacio, Ayala Land VP and Head of Makati Project Development. “Since then, we have been fortunate enough to have met partners that share this vision, allowing us to continue bringing this goal to fruition.”
Part of this vision involves Ayala Land investing P60 billion into Circuit Makati to establish its commitment in ensuring Makati’s continued relevance and competitiveness.
“We have established the Makati Central Business District as a business hub, complemented by Ayala Triangle Gardens as an urban oasis, and Ayala Center as a cosmopolitan lifestyle destination. This partnership takes us a step closer towards the fulfillment of Circuit Makati as an entertainment destination suited to the whole family,” Ignacio adds.
The Power Mac Center Spotlight will be located at the third level of Circuit Lane, which is a two-storey interactive retail strip, with a water feature spanning its middle, offering Power Mac Center Spotlight audiences dining and retail options. This 400 square meter performance venue will be home to both performance and non-performance events, such as corporate launches and private events.
“Throughout the years, Power Mac Center has proven to be a lifestyle brand that has a passion for the arts. From its numerous in-store activities involving digital design and music performances, to its creative ventures with meaningful partnerships with various establishments, and a long-standing affiliation with Ayala Museum, Power Mac Center sees potential in bringing new and diverse opportunities that promote, not only the arts, but Filipino talent as well,” says Power Mac Center CEO, Lawrence Sison.
With a vision of being the heart of Makati’s entertainment district, this project combines residential, retail, business, and leisure to create a dynamic and vibrant theatre experience. Launching in conjunction with Circuit Lane, the Power Mac Center Spotlight is set to raise its curtains this year in September, bringing fresh and innovative performances to the city.