Mazda came out with new concepts which are displayed at an exhibit, but it’s not a car or anything related to cars. The Japanese company made new designs for a bike and a sofa.
These artworks are part of the “Mazda Design: The Car as Art” and are on display for public viewing in an exhibit in Milan, Italy. Both products were inspired by the company’s KODO — Soul of Motion design philosophy seen on their recent models with flowing lines that give off the look like it’s on the move although stationary. In addition, Mazda defines it as a method of creating an emotional bond between the car and driver.
The KODO bike is a track racer with a fixed gear (also called a fixie) that “seeks to express the innate beauty of the bicycle.” The frame came from hammering a single sheet of steel, while the black leather saddle is hand-stitched. It features the same red thread and stitch design seen on the all-new Mazda MX-5.
On the other hand, the Sofa by KODO concept is a product between Mazda’s designers and Italian furniture makers. According to the press release, “the form of the sofa is as honed as that of the all-new Mazda CX-3 and evokes the strong stance common to all Mazda’s new-generation vehicles.”
“Over the past few years, design has become an essential part of who we are, adding an artistic value to the entire Mazda brand experience,” said Masahiro Moro, Mazda’s Managing Executive Officer, in charge of Global Marketing, Customer Service and Sales Innovation. “As such, it only makes sense that we introduce our design messages here in Milan, a city of the apex of the design world, in order to elevate our brand image. Moving forward, we will create more opportunities to familiarize customers with Mazda and Mazda design in order to raise the value of our brand and strengthen our bond with customers.
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