The country’s leading fast-food chain, Jollibee, has inked a partnership agreement with the Tourism Promotions Board of the Department of Tourism (DOT), for the latter’s Visit the Philippines 2015 campaign. The MOU was signed by (from left) Tourism Promotions Board Marketing Specialist Milo Oropeza and Chief Operating Officer Domingo Ramon Enerio III, and Jollibee Philippines Vice President for Marketing Harvey Ong and PR Director Arline Adeva.
Under the partnership agreement, Jollibee has pledged to support the tourism campaign, through its participation in major festivals and launch of various in-store promotions which may include offering special discounts and freebies.
The renewed partnership signifies the continuous support of the proudly Filipino brand to the country’s tourism program. Jollibee also previously partnered with the DOT in 2012 for the launch of the “It’s More Fun in the Philippines” campaign.