Ayala Land, Inc. (ALI), together with Leonio Land, is exploring a new geography through Alviera, a 1,100-hectare masterplanned community in Porac, Pampanga. With an estimated investment of P75 billion over its project life, Alviera is envisioned to become the focused growth center of Central Luzon, a new hub for business and leisure in the region that will potentially drive national growth.
“With ALI’s rich legacy in developing integrated mixed-use communities, Porac will be transformed to a masterplanned township unlike any other in the province and in the whole of Central Luzon. Makati, Nuvali in Laguna, and Bonifacio Global City in Taguig, all stand as a testament to the kind of development the region can expect from Alviera,” said Meean Dy, Vice President and Strategic Landbank Management Group head of Ayala Land.
The first phase of Alviera, which will be launched this September, is comprised of the Alviera Industrial Park, three residential communities, two educational institutions, and the Alviera Country Club, which are all set for completion within two to five years and will involve a total investment of P8 billion.
The Alviera Industrial Park is a PEZA-registered development covering 30 hectares and catering to non-polluting light industries. For phase one, 16 industrial lots at 1 to 1.5 hectares in size will be for sale. The industrial park will also include standard-factory buildings in customizable sizes for lease. Local manufacturers with export products have already shown interest. Korean and Taiwanese manufacturers are also being attracted as locators.
“These lots are differentiated from most other industrial zones by the fact that locators are not limited to leasing the lots. They can own them. We will give preference to buyers with immediate development plans to help create job opportunities in the near future,” said Ms. Dy.
A wide range of residential options will also be offered in Alviera. The estate will showcase three ALI residential brands. Ayala Land Premier will create a new Forbes Park in Pampanga with 1,000 sqm lot cuts; Alveo Land will cater to the upwardly mobile young families with lots right beside a school, and Avida Land will offer highly affordable house and lot packages. More than 1,500 residential units will be developed for phase one, and will be up for sale by November.
Educational facilities are also major components of Alviera as it will have two key schools within the community. First is Pampanga’s largest university, Holy Angel University (HAU) that will serve all educational levels and will have more generous open spaces and sports facilities. HAU will be operational within seven years. Miriam College, located in Quezon City and recently in Nuvali, is set to have full coverage of Luzon with its third location in Alviera. The school will explore differentiated college offerings with special focus in the creative fields for its new campus.
Alviera Country Club will be established to bring the community together. The first facility of its kind in the province, it is envisioned to become the luxury destination in the region built over a 6-hectare parcel as designed by the award-winning Leandro V. Locsin Partners, Architects. It will offer a complete line of facilities for sports, games, relaxation, meetings and events plus three specialty restaurants. The club will start selling shares by October and will be operational by 2016.
To get to Alviera is very simple as the development is easily accessible via NLEX and SCTEX. The property is only five minutes from Clark, 25 minutes from Angeles, and 45 minutes from the Subic Freeport. It is only an hour and a half away from TriNoma in Quezon City. Upon completion of the Tarlac-Pangasinan-La Union Expressway (TPLEX), Alviera will be two hours away from La Union and 2.5 hours away from Baguio, which makes it accessible to Northern Luzon. Furthermore, being near to both an airport and seaport also opens it to local and international growth opportunities.
“We are known for large-scale, masterplanned, mixed-use and sustainable communities that become thriving economic centers in their respective regions. These growth centers serve as platforms for Ayala Land’s various product offerings, integrating into thriving communities that generate value over time,” added Ms. Dy.
ALI has established many northern developments including world-class malls TriNoma and Fairview Terraces, MarQuee Mall in Angeles, Pampanga, and Harbor Point in the Subic Bay Freeport Zone. Residential communities such as MarQuee Place and MarQuee Residences, condo living in Vertis North, and Altaraza in San Jose del Monte, Bulacan all point to ALI’s vision of northern growth.
With Alviera, its first large-scale estate development in the region, ALI and Leonio Land, will bring an enhanced quality of living for even more people in the region.