This September, Giordano is giving you more reasons to WEAR POLO. Connecting wardrobes across class, gender and generation, the polo shirt is a wardrobe staple that evokes the brand’s value of a World Without Strangers.
Worn by presidents, rock stars, eccentrics and fashion icons, among others, the polo shirt is the fashion world’s ultimate basic. Bridging the gap between casual comfort and formal styling, it remains to be a true classic, suited for every lifestyle.
The WEAR POLO campaign showcases Giordano’s wide polo selection both for men and women. With an array of pieces in delectable colors, different folks can keep it sleek and casual with the simple Frog polo or be bold and sporty with the Lion Badge polo. The trendy patchwork of the Union Jack polo also spices the mix for the younger set.
The latest essential denim and essential khakis collection will also be launched in this campaign. Available in varied cuts and fits, each pair can perfectly compliment every polo shirt; either channeling relaxed and casual in denim or dressed up in khakis.
“I find it intriguing that everyone can wear a polo shirt. Its simplicity will never overshadow the wearer’s personality. It is such a classic that unites people from different walks of life,” said Rochelle Tan, VP for Merchandising, Giordano Philippines.
The WEAR POLO campaign will be launched in all Giordano stores nationwide on September 19 to October 15, 2014. For more information about the collection, log in to facebook.com/GiordanoPhilippines.