With the release of new mobile handsets running on Windows 8.1 such as the Cherry Mobile Alpha Luxe and Play and the HTC One (M8), one can notice that they refer to the new gizmos as Windows, sans the Phone from the branding.
This seems to be the case for the Redmond giant, as a leaked official internal document details the company’s plans to not only remove the ‘Windows Phone’ branding on all partner manufacturer handsets, but as well as the ‘Nokia’ branding on their now-owned mobile phones, keeping the ‘Lumia’ as their primary brand alive.
This move by Microsoft is a step towards unifying all their Windows operating systems (which includes Desktop, RT and Phone) under one ecosystem and branding in their forthcoming huge OS update.
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