Alice Goh, Chief Executive Officer of Think BIG Digital and Ginbee L. Go Senior Vice President Payments and Unsecured Lending Group Bank of the Philippine Islands (BPI)
Bank of the Philippine Islands (BPI), the country’s first bank and one of the innovation leaders in the banking industry announced that they are now the exclusive bank partner of AirAsia BIG for its first and only loyalty programme.
“We, in BPI, are deeply honoured that AirAsia chose BPI as its first and exclusive bank partner for the rewards conversion program. AirAsia in not just any airline, it is the World’s best low cost airlin,” said Ginbee Gom SVP of BPI payments and Unsecured Lending.
With the AirAsia BIG loyalty programme, BPI cardholders can now convert their Real Thrills Rewards (RTR) points to AirAsia BIG points. Every three (3) RTR points is equivalent to one (1) AirAsia BIG point. They can use the BIG points to redeem AirAsia flights and services, among others. Plus BPI Express Credit cardholders will be the first to know of AirAsia’s low BIG points redemptions. To enjoy the amazing perks of the programme, BPO cardholders must simply sign up as an AirAsia BIG Loyalty Programme member at www.airasiabig.com, call BPI at 89100 or send an email to expressonline@bpi.com.ph.
At the launch of the loyalty programme, AirAsia will also give 13% bonus BOG points to BPI cardholders who convert a minimum of 300 RTR points (100 AirAsia BIG points) from May 13 to July 13, 2014.
“Unlike other budget airlines, AirAsia is the only value airline that believes that every loyal customer is important, and, thus, must be rewarded. With this partnership, BPI cardholders enjoy the exclusive privilege of converting their Real Thrills Rewards points to BIG points. This means BPI cardholders have more options in using their rewards points, and have more options in where they can travel using their big points. And exclusive to BPI, cardholders get early alerts on seat sales. That’s bigger savings on AirAsia travels, now, what do you call having big news plus big gifts plus big savings? Nothing but the best! And today we make another best happen,” added Ginbee.
AirAsia BIG CEO Alice Goh shared that their strategic thrust is to expand in the ASEAN market, partner with Petronas and CIMB Bank in Malaysia, Bangkok Bank and Centralin in Thailand, Bank Mandiri and Indosat in Indonesia, DBS and Starhub in Singapore, and now BPI as its first exclusive bank partner in the Philippines.
“AirAsia BIG has over 70 regional partners, representing more than 1,500 brand in retail, finance and tourism. We recognize BPI’s leadership in innovation and see this strategic alliance as mutually beneficial to both our companies,” said Go. “BPI Express Credit cardholders can now go BIG with our partnership,” she ended.