Electrolux’s Delightful-E Yummy campaign kicks-off at the housewarming party recently held at their new office in Bonifacio Global City Taguig. The party is made more interesting with a cooking show with a twist featuring Electrolux brand ambassadors – celebrity mom and daughter Cheska and Kendra Kramer, celebrity chefs Chef Rosebud Benitez and Chef Bruce Lim, and mompreneur Janice Crisostomo-Villanueva.
Malou Etaris, Country General Manager Electrolux Philippines Inc.
“Electrolux believes that the kitchen is the heart of home,” shares Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc. “Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen as well as the stories that come with it.”
Delightful-E Yummy is a campaign that aims to revive the everyday home activities with the family. These bonding moments serve as a way to enrich the culinary experience of food preparation and sharing meals with the family.
“The best things about being an Electrolux brand endorser is that I am able to promote strong family ties with the brand,” says Cheska Kramer, a celebrity mom of three and wife of Basketball star Doug Kramer, “doing simple chores with the family becomes bonding moments with the help of Electrolux home appliances,” she added.
“With everything I am juggling, sometimes it’s tough to find time to bond with my family,” says Janice Crisostomo-Villanueva, the founder of Mommy Mundo. “This is why I enjoy weekends when there are less things to attend to. I spend more time in the kitchen baking and preparing our family’s favorite dishes – sometimes my children stay and watch, and learn how to do the recipes as well.”
“Having a newborn baby in the house is a big joy to us,” shares Chef Rosebud Benitez-Velasco. “But now I have less time for cooking and doing household chores. I love having Electrolux products because they are reliable and easy to use. Having these as my assistants in the kitchen and around the house really cut down the list of things I need to worry about.”
Chef Bruce Lee also shares his experience with Electrolux, “I am proud to be working with Electrolux, a brand that puts importance to the value of family. Families need not to go out of the house to bond; even doing simple chores at home can be enjoyable when done together. I bring my son with me to the kitchen so he can watch and learn what I love to do, and I tell him stories about the dishes I make to.”
During the event, Electrolux also announces the Delightful-E Yummy online photo contest, Delightful-E Yummy Web Series on YouTube, and Your Moments with Mommy consumer contest.