JDI starts production of Full HD WhiteMagic displays

Japan Display Inc. (JDI) has announced that it has started mass production of “WhiteMagic” – a 5-inch Full HD high luminance TFT LCD module.

According to JDI, WhiteMagic adds a White (W) subpixel into a Red/Green/Blue (RGB) LCD panel which improves picture brightness. This new Full-HD (1080 x 1920 pixels) LCD panel can produce surface luminance of up to 840cd/m2, better than what the Samsung Galaxy Note 3 can produce which is at 660cd/m2.

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In addition to the improved brightness, WhiteMagic can also reduce power consumption by scanning “the input picture image data through a unique algorithm which derives the best signal processing to drive the LCD panel and backlight.”

In summary, the WhiteMagic panels can greatly improve outdoor visibility while at the same time, reduce power consumption of future 5-inch Full HD devices.

JDI WhiteMagic specs:
Screen size (diagonal): 5.0inch (12.6cm)
Number of pixels: 1,080 (x RGB) x 1,920 (Full-HD)
Resolution density: 446ppi
Display mode: Transmissive
Dimensions: 63.24mm (W) x 117.18mm (H)
Surface luminance: 840cd/m2 (typ.)
NTSC ratio: 70?
Contrast ratio: 1000 : 1 (typ.)

JDI will exhibit the WhiteMagic displays at the FPD International 2013 in Pacifico Yokohama, Japan on October 23 to 25, 2013.

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